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What are website maintenance costs? – A definitive guide

Many website owners make the critical mistake of not considering the costs associated with the website maintenance to ensure they can run the website efficiently. As a website owner, you could lose out on valuable traffic, leads, and sales if you overlook the website maintenance costs or try to cut costs.

In some cases, you may end up paying a lot more than you could imagine, particularly if costly emergency repairs must be paid because the website was not regularly maintained.

Website maintenance is always cheaper than paying for website repairs, which results in loss of traffic and sales.

 A well-maintained website has several other benefits, including but not limited to – it helps you save money in hosting and storage costs, runs efficiently, provides a great user experience, generates more leads and sales, and ranks higher in search engine results.

In this blog post, we will be breaking down the most significant costs associated with website maintenance. The maintenance costs provided apply to all types of websites regardless of their niche, design, and size.

We have also provided you with strategies on reducing the costs linked to website maintenance and the recommended maintenance checklist to help you stay on the topic of things. While the exact cost of maintaining your website may vary depending on your custom requirements, we have provided an estimate of the average monthly maintenance costs based on our years of experience in managing and maintaining websites.

Costs according to the type of website

The three primary factors determining the website maintenance costs are personnel costs, tool costs, and hosting costs. You can find below the breakdown of the average monthly maintenance costs for different types of websites.

Maintenance costsSmall blogMedium blogLarge blogSmall ecommerceMedium ecommerceEnterprise ecommerce
Domain registration cost$1-$2 monthly$1-$2 monthly$1-$2 monthly$1-$2 monthly$1-$2 monthly$1-$2 monthly
Hosting costs$2-$20 monthly$2-$20 monthly$2-$20 monthly$2-$20 monthly$30-$100 monthly$100-$300 monthly
Website designing costs$0-$10 monthly$0-$20 monthly$0-$50 monthly$0-$10 monthly$0-$100 monthly$100-$300 monthly
Technical website maintenance$0-$10 monthly$0-$20 monthly$0-$30 monthly$0-$10 monthly$0-$10 monthly$100-$300 monthly
Plugin and tools costs$0-$20 monthly$0-$20 monthly$0-$50 monthly$0-$20 monthly$20-$50 monthly$100-$300 monthly
SSL Certificate cost$0 if already included in hosting package or $10/month$0 if already included in hosting package or $10/month$0 if already included in hosting package or $10/month$0 if already included in hosting package or $10/month$0 if already included in hosting package or $10/month$0 if already included in hosting package or $10/month

Small blog website maintenance cost Breakdown

A small blog website with less than 200 visitors per month is usually the least expensive website to maintain. The cost of maintaining a small blog website can range anywhere between $10-$30 per month, depending on your exact. The majority of the cost is paid towards the website domain and hosting.

Since the website owner is responsible for designing the website, writing the content, taking the photographs, and adding and removing any tools, the cost of setting up the website and maintaining is very low.

In most cases, shared hosting packages work perfectly with small blog websites having 100-200 visitors. It is possible to further cut the costs by limiting yourself to free tools, plugins, templates, and copyright-free images. Besides, it wouldn’t make any sense to pay for additional tools or services that you aren’t fully taking advantage of.

 Maintenance costsSmall blog
Domain registration cost$1-$2 monthly
Hosting costs$2-$20 monthly
Website designing costs$0-$10 monthly
Technical website maintenance$0-$10 monthly
Plugin and tools costs$0-$20 monthly
SSL Certificate cost$0 if already included in hosting package or $10/month

Medium blog website maintenance cost

A medium-sized blog website that doesn’t engage in expensive marketing and advertising costs shouldn’t cost you more than $25-$60 per month. Again, the exact website maintenance costs depend on several factors. The maintenance costs of a medium blog website are certainly higher than that for a small blog website primarily because you expect to pay a higher price for the hosting services and any additional paid tools such as website security plugin.

Medium-sized blogs are those that have up to 1000 unique monthly visitors. Content writing and photography costs are usually not very high because either the website creator develops the content or the content is obtained through partnerships with other blogs.

In most cases, the website owner is also responsible for setting up the websites and dealing with technical maintenance issues, so the technical website maintenance doesn’t cost a lot. If technical maintenance expertise is occasionally required, the website owner hires a freelancer on a per-project basis.

The website maintenance costs can be further reduced by limiting yourself to free content, templates, and free marketing initiatives, and through collaboration with other medium-small blog owners.

 Maintenance costsMedium blog
Domain registration cost$1-$2 monthly
Hosting costs$2-$20 monthly
Website designing costs$0-$20 monthly
Technical website maintenance$0-$20 monthly
Plugin and tools costs$0-$20 monthly

Large and growing blog website maintenance cost

A large blog with monthly website traffic between 1000 and 5000 visitors with the website owner determined to increase the monthly traffic is likely to spend a lot more on website maintenance costs than small and medium-sized blog websites.

In most cases, the most considerable expense that the owner of a large blog website has to bear are those incurred towards advertising and marketing campaigns. The monthly costs of a large blog website are high but primarily depend on a budget of the website owner. The costs associated with the hosting, content creation, photography, and freelancer projects increase considerably because the website must entertain a large audience.

Similarly, the maintenance budget must also increase because a large blog will use several plugins and paid tools to satisfy the needs of the visitors. As always, there is a price for success, and large growth-oriented blogs are no different. In short, you can expect to be investing $50-$300 to manage the whole project.

Maintenance costsLarge blog
Domain registration cost$1-$2 monthly
Hosting costs$2-$20 monthly
Website designing costs$0-$50 monthly
Technical website maintenance$0-$30 monthly
Plugin and tools costs$0-$50 monthly

Small ecommerce website maintenance costs

Luckily, a small ecommerce business website that enables the owner to sell products worth up to $50k per year doesn’t cost a lot. You can expect to pay $30-$50 per month to manage and maintain a small ecommerce website.

For example, the Shopify basic plan costs just $29/month and includes almost all the design and functionality tools you would need including but not limited to professional themes, payment gateway setup, SSL certificate, domain, and hosting. The cost will be similar for ecommerce websites managed through free and open source content management systems such as Woocommerce of WordPress.

Maintenance costsSmall ecommerce
Domain registration cost$1-$2 monthly
Hosting costs$2-$20 monthly
Website designing costs$0-$10 monthly
Technical website maintenance$0-$10 monthly
Plugin and tools costs$0-$20 monthly
SSL Certificate cost$0 if already included in hosting package or $10/month

Medium ecommerce website maintenance costs

The cost associated with running and maintaining a medium-sized professional ecommerce website can be anywhere between $80 and $200 depending on the number of unique visitors and the amount of content published on the website. However, if certain additional costs such as a premium theme, custom domain, and photography and video making/editing services are considered, the final cost per month can be a lot higher.

If you are managing a professional ecommerce website that is selling products worth over $100k per year, then in addition to the basics, you might also want to be using paid tools to streamline your business processes.

For example, you may be required to pay extra for reputation management, link building, networking, integrating SMS service, having a tool for bulk order processing. For example, the Shopify standard package, which costs $80/month, includes advanced features such as the cart recovery, discount codes, professional reports, USPS priority mail cubic pricing, and more.  

Maintenance costsMedium ecommerce
Domain registration cost$1-$2 monthly
Hosting costs$30-$100 monthly
Website designing costs$0-$100 monthly
Technical website maintenance$0-$10 monthly
Plugin and tools costs$20-$50 monthly
SSL Certificate cost$0 if already included in hosting package or $10/month

Enterprise ecommerce website maintenance costs

A large enterprise ecommerce website selling over $300k per year will cost between $300-$1000 with the exact cost depending on several factors. One of the critical factors affecting your monthly operating costs will those in personnel costs – how much you are paying to others you have hired to do the work for you.

The marketing and advertising costs for an enterprise ecommerce websites are substantial but mainly depend on the owner’s monthly budget. You may also need to hire a permanent and dedicated search engine optimization expert and a maintenance expert.

As far as the maintenance costs are concerned, the largest contributor will be the monthly hosting cost, even though the advanced hosting packages such as VPS and dedicated hosting package offer several extra features that would enable you to run your website more smoothly and satisfy the needs of a diverse audience.

For example, the Volusion’s business plan for large ecommerce websites costs $300/month but includes several extra features and tools required to run a large scale business such as an advanced report builder and third party shipping rates. You can also expect to pay more in security costs to make sure you stay on top of things.

Maintenance costsEnterprise ecommerce
Domain registration cost$1-$2 monthly
Hosting costs$100-$300 monthly
Website designing costs$100-$300 monthly
Technical website maintenance$100-$300 monthly
Plugin and tools costs$100-$300 monthly
SSL Certificate cost$0 if already included in hosting package or $10/month

Disadvantages of not maintaining your website

The most notable drawbacks of not maintaining your website are;

  • You can expect to face several costlier problems in the long run
  • Outdated website design means that the website visitors will eventually turn to more user-friendly and better-designed competitor websites.
  • Losing rankings in search engines
  • Obsolete content will increase the bounce rate
  • Outdated code can lead to a broken website – which is the last thing you want after years of hard work.

Website maintenance checklist

The majority of your website maintenance costs will from recurring services and subscriptions. However, to ensure your website runs perfectly and smoothly, there are a few steps that you must take. You can find below our website maintenance checklist, which was developed to enable website owners to keep track of their website maintenance tasks.

How to reduce your website maintenance cost?

According to Kevin Flower of Vlusion, “while the initial setup cost of your website is a one-time concern, it’s the ongoing maintenance costs that will add up over time. To cut maintenance costs for your website, start by identifying what recurring costs you’re paying on your site (both annual and monthly). Once you’ve got a list of all of your recurring website-related costs, go down the list and ask yourself if they’re 100% necessary. For larger sites, higher maintenance costs are unavoidable, but many smaller blogs and ecommerce sites can get by perfectly fine with free or built-in tools. If you’re  beginning to build your website, use free or low-cost options wherever possible – it’s usually much quicker and easier to upgrade to more expensive and feature-rich tools in the future than it is to downgrade if you’re overpaying.”

If you have a limited budget to work with, it would be best to identify the lastest monthly costs first and try to streamline those processes efficiently. Once you have identified the features, tools and subscriptions you can downsize on, proceed to work out the time and cost required for migration. For example, migrating from one hosting platform to another less expensive service provider could help you to save a considerable amount of money in the long run. Still, you must factor in the cost of hiring a professional to help you with the migration process.

Hiring a firm or an individual for website maintenance

Many website owners and project managers who are managing several websites and projects at the same time struggle with their website maintenance tasks due to time constraints. If you don’t want to do the maintenance work, you can always hire a professional webamaster whose responsibilities will include but not limited to website designing, maintenance and upgrades. However, when hiring a webmaster, it is recommended to list the essential responsibilities and duties you would expect them to manage.

The cost of hiring a full webmaster depends on the nature, complexity and the depth of the responsibilities you will assign to them as well as their professional expertise and experience. However, regardless of who you choose, the right webmaster for you should be trustworthy, honest, capable and reliable. Because you will be giving access to sensitive and confidential information the webmaster, it is vitally important they are not only qualified but honest, so they don’t ruin your years of work.

In general, hiring a website manager for a small website which would need just a few hours of webmaster’s time every month shouldn’t cost you in excess of $100. On the other hand, owners of medium and large scale website will be required to hire a full-time webmaster to manage the website and pay anywhere between $200-$500 per month for full-time services, with the exact cost depending on the job specifications.

Interested in hiring a webmaster to manage your website so you can sit back and relax while your website makes money for you? Get in touch with us to discuss your needs.ffedc8

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What is geofencing? Cost breakdown – A complete guide to geofencing marketing

Geofencing is one of the most popular technologies for mobile devices and it has been available for the last several years. While the geofencing has many benefits, it also has some drawbacks. This post will aim to answer the most commonly asked questions about geofencing including;

  • What is geofencing?
  • What is geofencing used for?
  • How much does geofencing cost?
  • How does it work?
  • When should I be using geofencing?
  • What are the benefits of geofencing?

What is geofencing?

Geofencing is a virtual boundary against a real-world geographic area. For example, a geofence can be created around a specific real-world location on the map such as a store, office etc. As soon as the customer enters the radius of the defined virtual area, they will receive a push notification on their mobile device. There are many ways to connect with your customers through geofencing including security alerts, engagement characteristics, notifications, coupons, and more.

Research studies have revealed that geofencing can increase user engagement by almost three times.

How much does geofencing cost?

So how much exactly geofencing costs? Does it require any hardware installation? Luckily, the set-up doesn’t require any hardware infrastructure, unlike NFC, Wi-Fi and beacons. All you need is a mobile device so there are no costs of initial setup. The only cost that you will need to take care of when using a geofencing is the marketing cost.

The following factors determine the cost of geofencing;

The platform – Geofencing can be integrated into multiple platforms including Google Pay Per Click, Instagram, Facebook, and Snapchat. Integration doesn’t cost extra except in some cases such as Snapchat which charges approximately $5 per 20,000 square feet. It should be noted that the bid price for ads on social media and PPC can be slightly increased when running geotargeted ads.

Tools – If you are using a third-party tool like Koupon Media and GroundTruth for your geofencing campaigns, then you will need to pay the additional cost to use these tools which help businesses target a specific audience and get more people to visit their physical premises.

The number of geofences – The cost of geofencing increases with each geofence you create. You may also want to target your competitors and multiple locations which add to the cost.

The size of your geofences – The size of the virtual radius of the targeted geographic location also affects the cost.

How does geofencing work?

Geofencing technology used mobile network triangulation as well as GPS to identify the user’s mobile device location and proximity in relation to a virtual geofencing area. When the user enters the real-time geographic area with defined virtual boundaries such as store, mall, pit stop, fuel station, etc., they will start to receive push notifications on their mobile device.  

Geofencing has become a popular marketing tool in recent times thanks to the growing number of mobile and social media users. Geofencing can be employed with a range of tactics by a company. Here are some examples to enable you to understand how geofencing technology can benefit your business.

  • Geofencing will enable you to reach nearby potential customers with promotional offers as they pass by – resulting in a definite increase in foot traffic at your store.
  • Uses customer’s location and suggest relevant products and services.
  • Improve visitor engagement during events like seminars, conferences, festivals, business gatherings, and more.
  • Figure out what strategies work best when targeting a specific audience with an ad.
  • Trace and track employees who do fieldwork. The technology is especially useful in the real estate business.
  • Competitive edge by building a virtual geofencing around their position and pushing special promotions so the customers come to you.

What are the benefits of geofencing?

Geofencing can have several benefits for your business including but not limited to the following;

  • It is easy to use and implement
  • It can increase the number of visitors to a specific point such as your store
  • Help you introduce new offers and promotions to your customers
  • The only technology that works perfectly outdoor
  • Offers great return on investment
  • Enables you to create a personalized experience for your audience

Is geofencing the right choice for my business?

Geofencing can be helpful for any type of business. If you wish to increase the walk-in customer traffic in your retail store by pushing special offers, then geofencing can be a great tool for that. Geofencing enables the business to notify their customers of their latest promotions.

Another valid business case is that you want to make sure that people will have Bluetooth turned on to receive beacon proximity campaigns indoors. You can simply create a Geofence campaign that will trigger a notification reminder “Turn on Bluetooth to receive more special offers”. This significantly increases conversion rates for beacon campaigns.

Geofence and Beacons complement each other so that you can use both of them at the same time.

How to get started with geofencing?

Want to take advantage of the geofencing technology? Contact us and we will help you get started.

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