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SEO, WordPress

Google AMP: All you need to know

At the end of the day, what matters to the websites is the traffic. The more the traffic, the more successful is a website’s marketing strategy. But what drives the traffic is a multidimensional matter. Search engine optimization is the most popular strategy for increasing online presence and driving more traffic. To put it another way, it is a process of driving traffic from search engines like Google listings. However, it is essential to handle SEO optimally due to constantly changing algorithms and search engine rules.

A few years back, Google launched a mobile-friendliness update. It declared page loading speed one of the mobile search engine ranking factors. Therefore, today, SEO is focused on Google’s accelerated mobile pages (AMP). Thus, speed is one of the essential elements of an optimized website as the website’s loading speed affects SERPs. But what exactly is AMP, and how does it affect a website’s traffic?

What is a Google AMP?

Google AMP (Accelerated mobile pages) is an open-source initiative offered by Google that allows you to create web pages with fast loading time on a mobile browser. It is a prerequisite for capturing mobile traffic by providing a better mobile user experience. Technically, it helps the publishers create mobile-optimized content that takes less loading time. Google mentioned that it wants rich content like videos, high-quality images, graphics, and animation to load immediately. As an open-source, it is backed by LinkedIn, Word press, Twitter, Bing, and many more; however, Google is the key contributor. It is why it is called a Google AMP. The primary goal of the Google AMP is to enhance a better user experience on mobile and help drive more traffic. The inclusion of AMP in Google listing was in response to Facebook’s then instant articles and Apple News. Those formats were oriented to create mobile-friendly pages that load quickly.

How does it work?

The essence of AMP is caching. AMP pages use limited HTML and JavaScript and make the content host on Google AMP cache. So, when users type something in the Google Search and find your website, Google will direct them to the cached version of your website or the webpage. Accelerated mobile pages are the stripped HTML copies of an existing website. AMP pages strip down the original website to improve the load time. In this way, they will get access to the website or webpage without spending lots of time on buffering. It is how Facebook’s instant articles work. The only difference is that anyone can access your website or webpage without signing up for your page. In your AMP mobile Page, you cannot add additional features and widgets as you are restricted to use limited HTML, CSS, and JavaScript. Moreover, you can only use Google Analytics for your AMP mobile pages.

When users click on AMP content, it is displayed in either of two ways:

1.    Google AMP viewer: 

When the source of the content publisher domains is displayed at the top, the URL remains a Google Domain.

2.    Signed Exchange:

It allows the browser to treat the webpage as it belongs to your domain. Out of Signed AMP content and Regular AMP HTML, Google will prefer linking it to the signed content for browsers that support it.

Why is AMP important for SEO?

AMP can be beneficial for your SEO; however, it is not necessary. AMP is not a Google ranking factor; it can help improve the factors that play a part in Google Algorithm. To put it simply, when a webpage has fast loading times, it will definitely get more mobile traffic. Today, people are more likely to access web pages on their phones. When they click on your webpage, the fast loading time will hook them, and with slow loading time, you will lose them. It further leads to an increased conversion rate. In this way, AMP is beneficial for SEO. But it would be best if you remembered that improving the mobile experience is not paramount to SEO. Moreover, AMP pages are oriented to be simple for the readers. If you are using third-party tools to generate traffic, you must check if the AMP page functions and captures information like the regular pages.

Benefits of Google AMP:

The many advantages of Google AMP are:

1.    Fast Loading times:

They say content is the king, but the users will only know about it when they access your website. The pace and frequency of consuming online content are readily increasing day by day. Therefore, the publishers are focusing on creating readable content. But with that, it is essential to make it easier for the reader to access the content. It is where Google AMP comes into play. AMP helps significantly decrease the loading times and makes it easy for the users to access it quickly as they click the website. People browsing the internet jump from one site to another, so you have a significantly short time to be presentable. It takes a few seconds to press the back button for the user when a website takes more loading time. So, an AMP webpage has fast loading times which is essential for increasing the user time on site and conversion rate and decreasing bounce rates.

2.    Enhanced Mobile Search Engine Rankings:

Mobile-friendly web pages and websites get higher rankings in the organic mobile search results. AMP mobile pages are more valuable according to the search engine than regular pages. It means that when someone types something relevant to your website in the Google search on the mobile, Google will show your AMP website or webpage in the top positions. 

3.    Additional visibility in Google search results:

AMP pages get a prominent display on the Google Search engine results page on mobile. These pages are shown with a lightning bolt icon that outstands them among other regular pages without such designations. Mobile users are more likely to proceed with such pages as they know they take less loading time.

4.    Flexible Ad support:

Looking at a webpage on mobile is very difficult as it is jumbled with distractions like header image, navigational menu, sidebar, and popups. These distractions significantly reduce the conversion rate necessary for the monetized websites and blogs. Such websites and blogs are primarily created to make money. But an AMP page has the solution to that. AMP removes the distractions on mobile browser pages as it uses limited HTML. The reduction in distractions means that you will easily make money from the website. However, it is essential to make sure that you deliver ads immediately and grab users’ attention. In this way, AMP allows for more flexible Ad support that enables a smooth flow of the ads helping you generate money.

5.    Analytics:

For any website, it is essential to keep an eye on the analytics to know about the leads and use the information to increase the conversion rate. Therefore, along with capturing the traffic, it is necessary to find where they are coming from, how much time they spend on the website, their navigating behaviors, etc. AMP offers you analytical tools that you can use to find the necessary information for tracking. 

Downsides of Google AMP:

1.    AMP cascading style sheets:

It is a restrictive framework that supports restricted  HTML, and JavaScript is out of the question. There are restrictions on CSS as well. It should be in line and size bound. The limit of the inline sheet is 75kB which has expanded from previously 50kB.

2.    Brand Identity:

AMP also overshadows a particular brand identity. When the users land on your AMP webpage, the URL of the actual website hides as Google caches it. The URL of the website is hidden under the info button at the top of the AMP page. It confuses and creates ambiguity for those who know the importance of URLs.

3.    Double legwork:

As said earlier, AMP itself is not a Google ranking factor; you will still have to optimize it like the regular website. It means that your task doubles, as you have to optimize the regular webpage and AMP page.

4.    Limited Ad features: 

The ad features on the AMP are also limited. AMP does not support disruptive Ads, like expandables or direct-sold ads. It can support few kinds of ads, like display ads and quick video ads.

5.    Engagement:

The AMP offers a swipe-up feature, which decreases the engagement rate. People do not engage with such content because they can read the same content from other publishers without swiping. As a result, this feature sometimes turns to be a downside to an AMP page.

Types of Google AMP:

You can use Google AMP to create four main kinds of accelerated mobile pages.

6.    Websites:

The Google AMP website is like a regular website that is created with limited HTML and CSS. However, from its appearance, it looks exactly like a regular website. The only way to differentiate an AMP website from a regular website is the lightning icon on Google’s search engine. The icon shows that the website has a fast loading time.  

7.    Ads:

When it comes to advertising, speed matters the most. The slow and sluggish ads are a source of distraction that is not suitable for websites.

Google AMP ads are the solution to monetize web pages. They load five times faster than regular ads. For example, if a regular ad takes 5 seconds to load, the Google AMP ad takes one second.

8.    Stories:

Like Instagram and Facebook stories, Google stories give instant visual narratives. Many news briefings use Google stories to highlight the hot stories. The users who do not want to skim the headlines and top stories quickly go through the short stories. Today, more people consume content through stories.

9.    Emails:

Email marketing is one of the most powerful marketing techniques. But there are a few emails with emails that are static and can only be fruitful if clicked by the recipients. If untouched, that they outdated easily. Google AMP emails, however, can sort out this problem. AMP emails are dynamic emails that display interactive and engaging content within the email, compelling the recipient to click the referral link.

Do you need an AMP?

While there are many benefits of AMP for a wide range of websites and web pages, it is essential to realize if it is worth it for your website. It is highly recommended to use an AMP website if most of your traffic comes from mobile devices. Also, it is highly advisable to use AMP pages to lower bounce rates. However, if most of the influx is from other sources like personal computers and laptops, you do not necessarily need to use AMP webpages.    

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PPC

How to increase the efficiency of a PPC

Pay-per-click (PPC) is one of the best strategies to improve the efficiency and credibility of your business. It provides you the most valuable keyword searches out there, and once you get a hold of an ad revolving specific keyword, it can increase your site’s traffic. Pay-per-click advertising has emerged as a viable alternative for businesses of all sorts in recent years.

An online business’s success depends heavily on this sort of advertising in this digital era. In addition to promoting your business, PPC advertising can help you increase your sales. Search advertisements can increase brand recognition by up to 80 percent, according to Google’s official statistics. When it comes to managing PPC ads for an organization, you need to have some effective optimizing techniques, and we will help you with that. You can find here latest management topics.

Evaluate your Keyword searches

In every PPC campaign, it is important to select the proper keywords. Although Google offers you a tool to generate a keyword list based on your domain analytics, to ensure the effectiveness of your campaign, you must pick the keywords with high CTR.

Consider using a VPN service to find out which keywords are ranking in your targeted audience’s locations. If you want to browse the internet like a local, a VPN can let you establish an IP address of that place. Many VPNs are available; however, not all are equal in terms of quality.

Your existing keyword list can always be updated. Short-worded keywords usually rank better than descriptive words. There are multiple free and paid keyword suggestion tools available online. Also, research what keywords are helping your rivals to rank? Then you can also target those keywords.

Use ad extensions

Additional information regarding your product or service can be disclosed through add-ons. Ad extensions are often available in two types, Automatic and Manual Ad Extensions.

Manual ad extensions can be customized based on multiple extension types such as location, site link, review, etc. However, automatic ad extension manages all the required actions automatically. These include customer ratings, the previous site visit, dynamic site links, and more.

Create an effective landing page

If a person clicks on your ad, they are taken to a landing page, which determines whether they should go for buying or not. It’s one of the essential PPC optimization methods because of its importance to the campaign’s success. A user can leave your homepage if they’re sidetracked or waiting for payday, but your landing page should, as a whole, persuade the customer that they should purchase after viewing it. Use the following strategies for a better landing page.

  • Use a picture of your product in the ad
  • Add product’s price
  • Add relevant information about the product.

Optimize the quality of your keywords

There are several reasons why PPC advertisements don’t receive the results they’re hoping for. Too many keywords are one of the major reasons most PPC ads don’t get the intended results. An average PPC campaign generates all its revenues from 12 percent of its keywords, according to the Digital Marketing Institute. So, do not overuse keywords in your writing. Improve the keyword quality score. When it comes to keyword quality, there are three main things to consider.

  • CTR (Click-through rate)
  • Landing page optimization
  • Keyword relevancy to ad copy

Use remarketing

In PPC marketing, a high bounce rate is a typical problem. That’s where remarketing comes in. Use it to re-capture customers’ interests who are still in the awareness phase of the sales process. Promoting to customers who have already evaluated your products or services is called “remarketing.”

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Digital Marketing

Is digital marketing the only future of marketing

Every sector is being impacted by technology, just as it is affecting our daily lives. Marketing has undergone a radical transformation as a result of the technological revolution. It is a field that is constantly changing, with new chances opening daily. Ranging from small-level startups to soaring tech giants in the industry, everyone is going digital. Numerous reasons have contributed to this. One of the most important reasons has been mobile, which now accounts for roughly half of all online traffic.

Technological advances are creating new communication tools and channels. As a result, the cost of experimenting with new techniques is falling as well. It doesn’t matter whether it’s a B2B or B2C business; you can always look for innovative alternatives.

Integration of advanced chatbots

As artificial intelligence (AI) technology improves, chatbots will become increasingly helpful for customer service tools and marketing platforms as it’s a more sophisticated approach. In the past, chatbots were perceived by many viewers as irritating, disruptive, and inauthentic. AI and machine learning advance as time goes on, and chatbots become better at delivering solutions tailored to consumers’ unique demands.

In a facebook’s recent survey, 56 percent of consumers said they would prefer sending an instant message than contact a support line for help. As a result, many consumers will not contact you if they don’t get an answer promptly. So, the technology of chatbots has immensely helped retailers with online stores and helped boost their sales. Here you can find about Marketing topics.

A/B testing

Due to the evaluating nature of digital marketing, firms must evaluate their online assets continually. Your business may expand enormously using A/B testing if it is done properly. If you don’t know how to evaluate your digital messages, you can’t get the most out of your marketing dollars. You will lose the ability to be seen by your audience if you do not test and update your website continuously.

Voice search optimization

According to research by Search Engine Watch, twenty-seven percent of worldwide smartphone owners use voice search on mobile devices. The figure is going to rise as more homes embrace IoT technology like personal assistants and smart speakers.

Search engine optimization (SEO) by voice is not the same as regular SEO. Focus on ranking for descriptive keywords (not more than four words), use FAQ sections, and make sure you’re performing appropriate on-page SEO optimization for mobile devices to optimize for voice-activated search engine optimization.

Adoption of AR

Adaptation and change are essential as we continuously rely on technology to reach our audience. Over the years, the augmented reality (AR) sector has experienced a significant amount of growth. “Pokémon Go” was a modest illustration of how rapidly AR technology changed our perception of the real world. AR will shape the future of digital marketing in the years to come since it is on its way to becoming mainstream.

Engagement is the key.

A career in digital marketing will complement you if you’re a creative thinker and can generate interesting material. Digital marketing offers companies a platform from where they can engage with their customers. They can better understand their clients’ requirements and build a relationship of trust with them.

Since social media is used by a bigger audience than any other virtual or physical medium, engagement is expected to be strong. Why not use it as a tool for conversational purposes? How about establishing your brand’s credibility by using interaction as a tool? That is what successful companies do.

During the past several years, digital marketing has seen a significant rise; search engines and social media get billions of messages every day. As a result of increased competition, advertising efforts have seen their return on investment (ROI) plummet. It has led to the development of new marketing technologies such as AI (artificial intelligence), virtual reality, and augmented reality due to the diminishing efficacy of traditional approaches.

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