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digital currency

7 Reasons Why You Should Invest In Bitcoin Today

Bitcoin has gained immense buzz in the last few years. It has been heralded as the currency of the future, but not all people seem to believe it. There are yet many unanswered questions related to Bitcoin, and many people are unaware of what it is and how it works. This article will shortly discuss what bitcoin is and why you should start investing in it soon.

What is Bitcoin: 

Bitcoin is electronic money, a kind of cryptocurrency that is autonomous from traditional banking. It means that this digital currency operates without any control of a bank or government, unlike traditional currency. It was created in January 2009 and is considered the best digital currency around.

How does it work: 

As said earlier, Bitcoin is a digital currency; the system of bitcoin operates on digital platforms. The bitcoin system comprises a public ledger that records the bitcoin transactions and stores the copies on the servers around the world called nodes or miners. Every transaction is shared from node to node as the transaction information is broadcast to the network. These nodes are responsible for determining who owns which coins, like a traditional bank. The computers run bitcoin’s code, and the transactions are collected together into a block and are stored permanently to the blockchain. The mining process releases new bitcoins into circulation by solving mathematical problems and puzzles using supercomputers to discover a new block. These blocks are added to the blockchain.

The miners who verify the transactions on a network get rewarded with bitcoins, and new bitcoins are added to circulation. And any person can become a miner and get the rewards.

 In simple words, Bitcoins depend on computer networks, nodes to execute and solve mathematical problems to verify and record the details of transactions.

Why you should invest in Bitcoin today: 

1.   Independence and flexibility: 

One anomalous but certainly the best thing about Bitcoin, or any cryptocurrency, is that a body or an institution does not control them. Therefore, no one is accountable and obliged to follow a set of standard rules for transactions and conversion processes. Bitcoin is globally distributed, and no government is in charge to regulate its process. Therefore, it is more decentralized and independent, implying that there is no central system, server, or storage. This decentralized model of the currency makes it a viable and flexible option to invest in. It indicates that anyone can make the transaction without authorization or approval.

By investing in Bitcoin, you can buy, sell, and exchange fiat currency for it and vice versa. Also, it frees you from the extra charges that you have to pay banks in traditional banking. There are absolutely no factors that can hinder or control your trade and investment. But one thing to be aware of is choosing appropriate exchange while investing in the bitcoin.

2.   The prices will go high: 

As of March 2021, there were 70 million wallet users. Today around 1 Million users transact Bitcoin per day. Some data show that the transaction increased from 45 million in Jan 2020 to 65 million users in Jan 2021. It means that within 12 months, it exponentially skyrocketed with a 44% increase. With this pace of popularity gain, it is expected that almost everyone will soon jump to the bandwagon. As the demand and value of bitcoins will grow, the price of bitcoin will eventually increase. It is expected that soon all small and large businesses will switch to bitcoin to trade and invest. In this perspective, the significance value of Bitcoin will expand significantly. Therefore, it is advisable to invest in bitcoin today to reap the profits it will manifest in the future. 

3.   It is a volatile asset:

The 44% increase and the massive turnout in one year of the pandemic have taught us that the future belongs to digital currencies. Bitcoin has successfully gotten the attention of all, especially the youngsters, who eventually define the future. The spark of interest in youngsters has helped the crypto market has grown massively. It, in turn, has helped increase the liquidity of cryptocurrencies. By the liquidity of the bitcoin, it means its ability to be converted into other currencies. 

Investing in bitcoin is very easy. It requires the users to buy some coins, wait for the prices to go up, and sell them for a good profit. Sometimes, you have to wait longer to sell the currency for a good price, and you eventually end up quitting with other cryptocurrencies. But that is not a problem with bitcoin. Its prices quickly move up and down, freeing you from the tension to wait for the golden time to hop in at a good price in a split second. As a result, you do not need to wait a lot that you are disgusted to sell bitcoin for a good price.  

Image Source:  Buy bitcoin worldwide

4.   More profit:

Everyones’ motive behind investing in bitcoin is quite clear: to become a millionaire overnight. Well, that is fairly true; although one cannot become a millionaire over the night, it is sure that bitcoin can lead to more profitability. You can earn bitcoin by mining or buying it and waiting to sell it when the prices get high. In this way, you can earn more than you can invest in buying a bitcoin.

However, taking help from trading sites can help to sell bitcoins at the best prices possible. These trading sites use AI systems to help sellers earn the highest possible profit out of their bitcoins. Bitcoin is the digital gold; the more you mine, the more you get and the more profit you can make. It is inevitable to avoid the allure of bitcoin; its growing value and significance make it a luxurious asset to have. Therefore, saving a few bitcoins is just like storing wealth. In this perspective, bitcoin is one of the valuable assets one can have today and in the future.

5.   Most valuable cryptocurrency:

Only valuable currencies are usable, and there are six attributes of a valuable currency: 

  1. Scarcity
  2. Divisibility
  3. Utility
  4. Transportability
  5. Durability
  6. Counterfiebility

Bitcoin has all of the above six attributes that make it valuable. In fact, it is the most valuable cryptocurrency among all others around and even the fiat currency. One of the reasons for it is that it is more stable than other cryptocurrencies. Also, it is a more volatile asset, enhancing the buying and selling processes. Most importantly, Bitcoin is the most secure cryptocurrency among others on the market as it ensures the protection of its users. And, of course, the value of bitcoin is unmatchable by other cryptocurrencies.

6.   It is becoming legitimized:

One major reservation that restricted many to invest in a cryptocurrency is the lack of endorsement from authoritative institutions. As a result, it is usually considered an illegal avenue to making money. Bitcoin is a decentralized currency, and no single government of the world possesses ownership of it. However, to use it commonly in daily life will require the permission of the governing bodies of a state. In that perspective, it is essential for bitcoin or any cryptocurrency to become legitimized.

Nevertheless, the potential and value of bitcoin seem to pass this threshold. Many big companies, industries, millionaires, and billionaires are investing in bitcoin and are transitioning to make regular payments in cryptocurrency. Also, there are a number of organizations that are thinking to open new departments for mining cryptocurrencies, including bitcoin.

As numerous big companies invest in bitcoin, it is expected to become more legitimate. The involvement of powerful industries and millionaires will ultimately lead to the regulation of the currency instead of disregarding it as illegal.

Bitcoin is now widely accepted and used instead of fiat currency in some institutions. It means that it is getting recognized as a usable currency and its trade as an industry. The wider it grows and allures potential industries, the more it will become legitimate. After getting regulated by different states, it will become a legal means of trade.

7.   It is here to stay: 

The future of Bitcoin is bright. With speed this field is advancing, especially in the last few years, it would be foolish to underestimate its worth and capacity. It is taking new leaps as more people, industries, and companies are attracted to its value and future prospects.

Bitcoin has hit the highest of all time this year, in 2021, and its progress is expected to continue in the following years until another potential currency devalues it. But as Erik Finman, the 19-year-old millionaire, says, it is not going to happen soon. Although Bitcoin is more volatile and its prices keep going up and down, no other cryptocurrency can come closer to it when it comes to the value. So, since Bitcoin is here to stay for longer, if not forever, it is crucial to invest in today for a better and prosperous tomorrow. 

Final Thoughts:

Bitcoin is the currency of the future, as many advocates say it. It is largely true because it is inevitable that digital currency is almost going to take over fiat currency someday in the future. And Bitcoin is the most valuable and dependable among the cryptocurrencies. In that perspective, it would be a wiser decision to invest in it today before you are left empty-handed in the future.

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Uncategorized

Humanoid robot unveiled by Elon Musk: Is it a hit or a miss?

Elon Musk, the CEO of Tesla, known for making electric and self-driving cars, can never be underestimated for his drive to create new technology. This time, it looks like his company is up to something big and exciting.  During the Tesla AI Day event, he recently revealed Tesla’s next big project- The humanoid bot, Optimus. This revelation has left many people and industries wondering, what it is, how it will work, and what are its distinctive features. Here we will discuss Elon’s next big project and how it can be or not be a cornerstone in AI.

Overview:

Tesla is more than a car manufacturing company; it is a technology company. The main agenda of Tesla’s AI Day said; What is next for AI beyond our vehicle fleet.

The goal of Tesla is to develop highly efficient and intelligent products that leverage a wide range of technologies. Tesla’s AI Day is organized to showcase this vision by informing the stakeholders about how it works to build advanced and intelligent life-changing products.

 Elon introduced a 125 lbs in weight, 5’8″ tall electromagnetically actuated humanoid robot as a show stopper of Tesla’s AI Day. This humanoid robot, named as Tesla bot, is expected to come as a prototype next year.

As per the saying of Elon Musk, the aim of creating this robot is to perform daunting, repetitive, and boring tasks. The main focus is to help humans ease the drudgery of daily life. It can help to do work like “bending over to pick something, or go to the store for groceries”, Elon Musk said. 

The main features of the Tesla bot, as expressed in the presentation on Teslas AI Day, are:

  1. Friendly
  2. Eliminates dangerous, repetitive, and boring tasks
  3. Height: 5’8″
  4. Weight: 125 LBS
  5. Speed: 5 mph

The Tesla bot is designed to work in a “world built by humans, for humans.” It means it would be friendly and “eliminate dangerous, repetitive, and boring tasks. The non-human creature is significantly engineered to be friendly and eliminate danger to humans.   

Image source: YouTube

Specs of Tesla bot:

The tesla bot is made of unspecified lightweight materials and has a screen on the face to show useful information. It has 40 electromechanical actuators: twelve in arms, legs and hands each and two each in the neck and torso. These actuators are responsible for enabling smooth movement and human-level hands. It has two axis feet for balancing and force feedback sensing ability.   This robot is going to be innovative in a way that it would have technologies similar to those in cars such as FSD computer, autopilot camera, neutral network, and Dojo Supercomputer. Elon said that “Robot will just be a Tesla without wheels.”

Image Source: YouTube

The analyst’s perspective:

Since the time Tesla bot has been unveiled, various kinds of thoughts and opinions are advancing. While some call it a breakthrough solution, others call it a bad idea. There are also a fraction of people who call it a Musk’s publicity stunt. Tesla bot- yay or nay, let us figure out by enlisting its prospected advantages and disadvantages.

Advantages:

No one knows when exactly the Tesla bots will be in the market, but when they will, they may support humans in the following ways:

Will be labour-saving:

The purpose of the Tesla bots is to serve humans and reduce their time and effort on strenuous and repetitive tasks. Though Musk categorically said they would help to do (domestic)mundane tasks, they may be utilized by a wide range of industries. The manufacturing industries would mainly direly need such efficient, intelligent, and disruptive products to help them get the tasks done efficiently. Therefore, the industries, small and large scale, will take advantage of them.

Save resources:

The labour-saving is directly proportional to resource-saving. The industries can buy the robots once for all and get rid of hiring labour for a wide range of tasks. As a result, they will save time, money, and other resources invested in human labour. It can be highly useful for the industries to employ Tesla bots and garner more return on investment.

Disadvantages:

While the idea of Tesla Bot may look really exciting, it cannot be overlooked that it may encumber many opportunities and pose threats to humans in different ways. In essence,  it may work inversely to what it is expected to do; offload stress.   

It will eliminate jobs:

First of all, when the bots become the prime workers in the industries, the humans will eventually lose their jobs. It means that it will significantly eliminate future jobs, especially in mining, manufacturing, retail, hospitality industry, and other labour-intensive fields. As a result, people will have to skill up in other departments and search for other income sources. In this way, this advancement is most likely to snatch the jobs of a large fraction of people, which is a major setback.

Dangerous for the economy:

When people lose jobs, it will ultimately affect the economy. While speaking about the effects of the Tesla Bot on the economy, Elon Musk said that “the future of physical work will be a choice. If you wanna do it, you can. But you won’t need to do it.’ However, this reason does not seem potent enough to justify the impression of the bot on the economy.

Physical work will be a choice:

One of the downsides of the Tesla Bot is also that it would become an option to physically work in the future. When given the option to work and rest, humans will definitely opt to rest, which means it will lead to significant physical and social changes in human life as a whole.

The ambiguities regarding advanced features:

While Elon confidently announced that the Tesla bot would have features as of its cars like Dojo supercomputer, FSD, and autopilot system, etc., it has not yet reacted to the probe ordered against its autopilot system over emergency vehicle crashes. It needs to ensure that the stakeholders have complete confidence in their product before they launch or hope to get a clean chit.

Cannot take the place of a human:

A robot, be it an automated or whatsoever features, can only function to the programmed settings. It can not improvise its actions the way humans do. Having said that, it is yet ambiguous to accept that it can completely replace a human worker at a workplace, especially. Also, they are said to be beneficial for offloading domestic tasks, but given that they may cost high, if not exorbitant, they would be unaffordable for homeowners.

What to expect from the Tesla bot?

We all know about robots and their limitations, but is tesla bot different? Is it going to break the barriers for the generic robotic attributes? During the launch, Elon Must presented a very obvious human walking and dancing. Can we expect the tesla bot to imitate the human characteristics as bipedal locomotion? Well, the questions are so many, which will only be answered when the prototype unveils.  But for now, the only things that we can expect of the Tesla Bot are:

Tesla bots helping humans avoid risk:

The well-thought-out idea behind the tesla bots is that they can help do the dangerous work that humans risk their lives doing. These bots can help perform functions where there is a risk of life—for example, logging, mining, roofing etc. In some ways, it will help people do what they love to do and are good at.

Tesla bots working in integration like humans:

It is expected that, like humans, the tesla bots can work with one another or in integration to work on a task. It means they must be able to complete group tasks rather than just solo tasks.

Tesla bots will take verbal instructions:

When it comes to creating a bot that can perform mundane tasks, it has to have advance, adaptive programming. It is a big challenge; however, we can expect Tesla bots to take verbal instructions with advanced natural language processing.

Response to Tesla bot announcement:

While it is too soon to say if the people will be happy or unhappy with the Tesla bots, the news has given the audience much to make fun of. It was inevitable for an announcement like this-and in this way- to be met with criticism and ridicule. A large number of people think that this is a late April fool’s joke, and very few seem to get excited for the prototype to reveal, most probably next year.

Final Thoughts:

Near the end of the event, Elon Musk said that: Tesla is the world’s largest robotics company because our cars are semi-sentient robots on wheels.” And it will be interesting to know if the stakeholders think the same. Anyhow, the Tesla bots can be a major revolution if they can actually leverage advanced, adaptable technology. It will make physical work a choice in the future by helping to do mundane, boring tasks.  

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Digital Marketing

How to Find Your Brand’s Target Audience?

Thinking about opening and operating a business can be very exciting, but remember that the success of a business depends on whether or not you have tracked down the target audience accurately. Finding the target audience means knowing the specific proportion of people to ensure the availability of your products and services to the right people who actually are looking for what you are offering. Before discussing how to find your brand’s target audience, let’s briefly explain what it actually is. 

What is a target audience?

 The target audience is a set of people who are most likely to be interested in and purchase the products and services you offer. These people can be fragmented into different demographic and psychographic categories. By streamlining the most interested sector of people in your services, you, therefore, spend resources, time, energy, and money to attract and captivate their attention. In the current time of crippling economic situation, focusing on the target audience has become more significant than ever.

  Identifying a target audience is an element of high importance for the products and services of a business to design and structure appropriate marketing campaigns and thus bolster the sales and revenue. For online businesses, finding the target audience plays an important role in marketing. Without pinpointing your target audience, your online business is like a boat sailing nowhere. According to Google, around 56.1% of ad impressions are never seen, which leads to a huge advertising waste. So, it is essential to identify the key audience to avoid the prodigal investment of money and resources. In order to find your key audience, you have to start by knowing your ‘Who’ and ‘What.’ 

Ways to find the target audience:

1. Employ broad market research: 

As the name indicates, market research is a process that determines the potential of a product or service through research conducted with potential customers. This research is essential to discover the target audience. The market research focuses on evaluating: 

  1. The current customers
  2. Industries
  3. Market Trends
  4. Economic Shifts
  5. Competitors

The current customers:

When it comes to identifying a brand’s target audience, the information about the existing audience is an asset to take advantage of. Having an amount of audience(small or big) means your products or services cater to their needs and requirements. This indicates that you need to know the attributes of these customers to identify what qualifies other people to know about your products and services and avail of them.

To understand the target audience, you must evaluate their demographics and Psychographics. By using demographics and Psychographics, you can create a Customer Persona. A customer persona is an ideal image of a customer whose traits align with that of a real customer.  It is a framework or an imaginary structure of customers with specific traits, according to which essential marketing decisions are taken.

1.    Demographics: 

Demographics include the essential information that can help you understand who uses your products and services. The following are the elements of demographics. 

  • Location:

Pinpoint the areas and places your current audience belongs to, whether from urban or rural areas, developed or far-flung areas, etc. This will help you understand which geographic areas you need to target. 

  • Age:

Age is a very crucial demographic element that tells you what age of people your product or service can excite. Let’s say, for example, if you own a coffee shop, and most of the customers are youngsters, you must know that you need to focus on the need of the younger generation for the success of your brand. 

  • Gender: 

Many products or services orient to a specific gender, or specifically, one gender is more likely to avail of some services and products. You have to identify the prevalent gender of your current audience to find the most specific gender interested in your products and services. 

  • Income Level:

The income level of the audience can also give you valuable insight into the economic capacity of the audience. This information can help you find an audience with a similar range of income.   

Some other demographic attributes that need to consider include: 

  • Education Level
  • Occupation
  • Marital Status
  • Ethnicity
2.    Psychographics:

Psychographics are more related to personal attributes, like what the consumers think, how they think, and how they behave, etc. The Psychographics include:

  • Interests and Hobbies:

When it comes to pinpointing the target audience, it is essential to know their interests and hobbies. It helps you identify how your product or services match their interests and hobbies. Furthermore, you can identify the people with similar interests to target easily. 

  • Lifestyle:

Lifestyle is a broader perspective of how people think, act, and behave. This information about the current audience can inform you about how your product or services fit in their lifestyle.  

  • Behaviour:

Understanding the behaviour of people in terms of interacting with your product can give you useful information. Understand what they like about your product and how often they use it. Also, what means do they use to interact and draw the information related to your products/services? 

Some other aspects of Psychographics also include: 

  • Attitude
  • Personality

2. Focus on Social Listening: 

Social listening is one of the most useful tools to ensure your outreach to the right people. Social listening is a process of paying attention and understanding what people are saying about your brand, products, or services online. Let’s say, for example, you have a jewellery store. People are posting reviews and comments that you offer some heirloom quality jewellery. You also see a few comments saying that the quality of anklets from the last stock had terrible quality.

Now, when you see people exchanging conversation on it, you will check if most of the consumers think the same. If so, you will ensure making the changes that people like and Bingo! You will get a handful of customers. So, social media listening is all about observing what customers are discussing online and engaging with them to offer what they love. The interaction online can help you identify your target customers and their needs.

 About half of marketers worldwide have turned to social listening during the pandemic to understand consumers’ changing preferences. This means that it has become indispensable for the brands to focus on social listening to cater to the target audience and increase profitability. 

3. Conduct multisegment marketing:

A multisegmented marketing or differentiated marketing is the process whereby a company settles on one or a few market segments that provide more value and benefit to the company. Each segment is targeted with a special offer to appeal to specific buyers of that market.

In this way, a diverse audience can be fragmented into the most specific categories. Multisegment marketing offers you an in-depth market evaluation. It helps you identify the future customers’ characteristics. To create or design products and services according to the wish of the customers, you can use their relevant information. It also offers you the opportunity to target unique groups that help you gain a competitive advantage. 

If done correctly, this marketing technique can ensure a powerful market presence because it is able to meet the unique needs of different segments. While some businesses sell the same product to multiple segments, others produce several products to attract many groups. As a result, differentiated marketing results in finding the right target audience, whether it is for different products or within the same product.  

4. Analyze your products and services: 

It is, in fact, the best option to analyze and evaluate your products and services to identify the target audience. As said earlier, the target audience comprises people who use your products; you have to consider who can most possibly use your product. First of all, you need to define what your product is. What problems does it solve? These answers of these questions will automatically pave the path towards the target audience. When analyzing your products or services, you must evaluate the viability of the product.

Product viability is a business potential of a product. In plain words, it is how relevant a product is to the target audience. This research is essential before introducing a new product as it offers valuable insights into the demand and profit margin. 

5. Check out your competitors:

Keeping an eye on the competitors can help you identify your target audience. Analyze how and who they are targeting. But before that, you must identify your direct and indirect competitors. Direct competitors are those who offer more or less similar products or services to you. The indirect competitors might not provide similar products or services, but their products or services can shade the business potential of your products and services. Analyze their campaigns and engagements with their customers. If you observe and unconformity, you can create a strategy with accurate modifications that may work well for you and your audience.  

6. Use analytics tools: 

In this modern age of technology, everything has become easy and affordable. A wide range of marketing and analytics tools can offer you the most accurate insights into your target audience. These tools provide real-time insights about the leads commuting to the website. Some of the most useful tools that help you identify your target audience are:

  1. Google Analytics 
  2. Keyword Research
  3. Facebook Business Page Insights
  4. Consumer Barometer

Bottom Line: 

Finding the key audience is the prerequisite to the success of a business. Without a target audience, you do not have an aim, and aimless things are ships without rudders. Finding the target audience is not a scary quest if you know the right techniques. For example, you will need to carry out thorough market research, analyze your products and services, evaluate your competitors, and use analytics tools, etc. 

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SEO

10 Best SEO Practices That You Must Follow

In the modern information age, SEO is one of the powerful marketing tools. Most businesses know about it and are using it exuberantly for profitability and growth. In this article, we will discuss the top 10 SEO practices that businesses must follow to gain credibility as well as capital. But before that, for those who don’t know, let’s briefly define what SEO is. 

What is SEO?

SEO is the acronym for Search engine optimization. It is the practice of increasing the website’s visibility by improving its rank in search engine results. In simple words, it is the way of increasing traffic to your website through organic search engine results.

10 Best SEO practices: 

1.      Content must be according to the search intent: 

Search intent is the most important thing to keep in mind while creating the content for the web pages. But what exactly is the search intent?

 As the name implies, search intent is the people’s intention behind searching a particular keyword or phrase. Precisely, it is WHY people are searching for XYZ. It is whether the searchers intend to gain information, make a purchase, or find a location, etc.

The importance of search intent is enormous as the most popular search engine, Google, says that it wants to provide the users with the most relevant results for the query. When the users do not get the required results in the search engine, they don’t click the appearing links. They rather search with modified queries. Do you know why? Because the results do not align with their intentions. So it is essential for the search engines to show the most relevant and accurate results to their queries.

It means that you have to augment your content on account of the search intent. When creating content for queries, it is essential to keep the search intent in mind because the search engine will only rank you higher if you cater to the users’ search intent.

There are four types of search intents: 

  1. Informational: The search intent to gain information. The queries usually begin with 5 Ws and 1 H( What, When, Where, Who, Why, and How). For example, What is the metadata?
  1. Navigational: The search intent of the users to find something. The queries include nouns or titles of the brand, products, and services—for example,  Cardiff high school.
  1. Transactional: It is when the searcher intends to purchase a service or product. The queries have modifiers like price, cost, order, buy, or contain the names of places—for example, price of the electric car.
  1. The commercial investigation is when the users intend to compare two different brands, products, or services. The words in the query include best, top, review, and comparison—for example, best SEO practices

Let’s evaluate a few search queries and categorize them in the search intent categories.

  1.  Conventional or convection oven; which one is best? 
  1. What is the cost of conventional and convection ovens? 
  2. Why does a conventional oven not hold heat?
  3. City Hospital distance

2. Write a relevant and captivating title tag and meta description:

The title tag and meta description are two essential meta tags that you must focus on to make your website compelling. According to the guidelines of Google

“Titles are critical to giving users a quick insight into the content of a result and why it is relevant to their query.”

In other words, it says that the users and search engines can speed-read the details of the destination through its title and meta description.

Title tag: 

It is an HTML code tag that gives the webpage a title. This title tag appears in the browser title bar or in the search engine results pages. It is essential to optimize the title tags by including keywords as they play a significant role in SEO. 

Meta description: 

The meta description is a meta tag that helps webmasters briefly evaluate a web page’s content and quality.   

Given that the metatags are essential components of SEO- making them compelling and optimizing for keywords is essential.  

 Title tag:

Meta Description:

3. Optimize your images:

The images are another essential component that can contribute to the elevation or demotion of the website’s rank in search engine result pages. High-quality images are the key to increase the customer experience.  The optimized images can increase the traffic to your site. Therefore, it is

essential to optimize the images just like other content. High-quality images appeal to users more than blurry, low-quality images.

The things to keep in mind for optimizing the images are:

  • Select the best format:

The slow speed of a site can result in many frustrated prospects. And the image formats can massively contribute to slow down the speed of the website. Therefore, the image needs to be optimized to improve the overall performance of the website.

Many things, including the format, must be chosen with high carefulness that does not retard the website’s speed. The most commonly used formats of images are JPEG and PNG. JPEGs are suitable most of the time as they do not have large sizes compared to PNG. But, remember, it is not a rule of thumb, and you should use PNG when the image quality of a JPEG  is low. It is preferable to use PNG format for images with text, as they look blurry in JPEG format.

  • Compress the image:

It takes longer for the website to load large-sized images. Therefore, it is essential to compress them to reduce the high loading time of the image. You can compress the image size using different tools, which are mostly free. 

  • Add Alt text:

Adding alt text to the image improves web accessibility and helps the browser understand the image. Also, the text must be optimized for keywords that increase relevance in the web crawlers’ view. But it is equally essential to avoid overstuffing with keywords as it gives a negative impression. 

  • Lazy-load the images:

It is one of the techniques todecrease the loading time of the website. According to this technique, the images are only loaded when users need them, which improves the website’s performance.

4. Optimize your page speed:

Web page load time is a webpage performance matrix that shows the time needed for the website to open on the screen. The speed of the website is highly crucial for customer satisfaction. If your website takes too long to load, the prospects will not wait and will immediately close it. As a result, you will lose the prospects before they engage and are converted. You can use different tools online to check the website’s speed, such as Google page speed insightsPingdomPerformance budget calculator, and many more. 

5. Use internal linking:

Using internal linking is another best SEO practice that enables the search engine to understand the page’s content completely. Google follows the links to find content on the website and ranks it in search engine result pages. If used in the right way, they can boost the website rankings. The internal links guide the visitors and Google to the most important pages, which helps them understand the website’s content and structure. It is essential to add internal links of high-ranking pages on low-ranking pages.

6. Focus on getting Authoritative backlinks:

Backlinks, also known as incoming or inbound links, are the links from one website to the webpage of another website. Backlinks are responsible for increasing the value and credibility of a page. The more you have backlinks from different websites, the more your web page becomes credible. Remember, the search engines rank credible pages higher in the SERPs.

 But, not all backlinks are beneficial for websites. While some can increase the credibility, others can derail it exponentially. Therefore, it is a matter of high importance to ensure authoritative backlinks. You must focus on getting more authoritative backlinks. You must pay attention to the strategies of increasing backlinks to your website. 

7. Improve the User experience:

Around 88% of users do not return to a website after a bad experience. The user experience is a key factor that search engines, like Google, keep in mind to rank in the search engine result pages(SERPs). In other words, the search engines oversee how prospects behave with a certain website. The time they spend, the way they engage, everything is counted by search engines. Therefore, it is essential to make the websites user-friendly. For that, you must:

  • Make your website visually appealing:

Your websites need to have an appealing outlook if you want to captivate the users. A creative website layout, yet organized and properly structured, is essential for making it look good to the prospects.

  • Make it interactive:

The prospects are most likely to engage with interactive and personalized websites. The interactive content(text, images, and videos) makes a website interactive. 

  • Avoid interruptions on the website:

The frequent intrusions in the form of pop-ups in the websites cause distractions and compel the users to close the website immediately, which means that the users will not have a good experience.

8. Include Keywords in URL:

Mostly, URL is overlooked as an important aspect of SEO, but paying attention to its strategic features can be beneficial for the website’s traffic. A URL helps the users and search engines know what the website is about. The clearer a website is, the easier it is for the search engine or user to understand the destination. To ensure an SEO friendly website, you must:

  • Keep the URL short:

Short URLs are better in comparison to the longer ones as they perform well in search engine result pages(Backlinko)

  • Add keywords:

Adding target keywords in the URL increases the chances of ranking better in the search engine result pages for relevant searches. 

  • Keep them clear:

Keep your URL clear and direct; it should not include any stop words. The stop words include the commonly used words like the, is, are, but, etc., which drive the focus away from the potential words.  

9. Publish long-form content:

In content marketing, content is the king. It should be original, relevant, and accurate. But things like word count and structure also matter in SEO. 

A report on the traffic based on content marketing suggested that the long articles are ranked higher in Google. The long articles are able to get more traffic and thus more shares. Therefore, you must write long articles for the website, of 3000+ words, rather than small articles of less than 1000 words. The proper structure is also a crucial element to consider for optimization. For example, there should be proper headings, H1, H2, H3, and so on. Also, it should have images, videos, and other graphic elements. 

10. Publish unique content consistently:

When it comes to SEO, you can by no means omit the significance of the content. While it is challenging for most marketers to create unique content consistently, doing so is highly beneficial for the website ranking. Unique content increases what is commonly known as the “freshness factor.” The freshness factor is an element of the search algorithm which gives more importance to newer content than the older content. Therefore, it is a requirement to keep producing unique content for content marketing.

Bottom Line: 

SEO is the most popular and useful technique for increasing organic traffic to a website. Using the right SEO practices accurately can help a business achieve sustainable growth and increase the traffic as well as the Return of Investment (ROI) significantly.  

Uncategorized

SEO vs. PPC: Which one is better?

When it comes to digital marketing strategies, you may get stuck in between choosing Pay per Click (PPC) or SEO (Search engine optimization). These two terms are the most discussed and debated terms in the marketing world. Yet, it is usually confusing to decide which one works well in terms of providing benefits to a business. Pay per click and SEO are useful strategies targeted to get a website ranked (almost) on the top in the search engine results. The dilemma is because both strategies are very similar yet very different.

 Shortly, they both are essential strategies for facilitating the online presence and driving better reach, but they are not the same.

In this article, we will thoroughly discuss what they are and how they are different.

What is SEO?

SEO( Search engine optimization) is a digital marketing strategy that focuses on optimizing the rank of a website in a search engine. In other words, it is a process of getting traffic from free and organic listings. Therefore, it is generally referred to as organic or natural lead generation.

The search engine shows results for specific keywords that consist of websites, web pages, videos, or local listings. The rank of such content depends on its relevance to the search tags in the view of the search engine. On that account,  SEO helps in optimizing the web pages or websites to enhance their rank in search engines. Organic SEO practices ensure that the search engine spiders can interpret the content of the web pages and rank it higher than the competitors, which is an ideal case for a website.

The SEO tactics are divided into two categories:

  1. On-page SEO: 

On-page SEO or on-site SEO is a process of optimizing the webpage content for the search engines and users. It includes optimizing content, title tags, internal links, and URL, etc.  

  • Off-page SEO:

Off-page SEO, also known as Off-site SEO, is a process different from On-page SEO, in which a website is indirectly optimized through the actions taken outside the website. 

How does it work?

The search engines are sceptical when it comes to showing the results to the users. It aims to provide the most relevant and most accurate information. In that regard, it checks the content and credibility of a website before showing it in the results.

SEO strategies keep changing with industry trends and search engine algorithms. For example, the search engine has a set of rules that web pages and websites have to qualify in order to rank(near) the top of the search engine results. The search engines scan or crawl different websites to check what the content is about. The search engine then hooks the websites with the same or relevant keywords searched in the search engine. For example, if a user searches for the “best commercial ovens,” the search engine will show the relevant results. They may include commercial oven websites or web pages that are optimized for the keywords “best commercial ovens.” 

Therefore, businesses need to optimize websites to appear in the top ranks to reach out to potential audiences. The SEO strategies that aim for ranking websites high in search engines help to achieve that. In essence, the SEO ensures providing a website that clearly explains what the website is about to users and the search engine crawlers that scan the website. Cultivating inbound links from other sites can boost the link authority, which improves the ranking. Video content, blogs, and social media marketing can help acquire quality links. 

Each page of the website needs to be optimized for keywords and phrases from which you want it to appear in search engine results. The key elements that need to be optimized are: 

  1. Design and accessibility:

The design is one of the contributing factors when it comes to ranking a website high in SERPs(Search engine result pages). The web pages of a website should have vitalizing design and must be easily accessible to the user and search engine crawlers. Moreover, the website must have fast loading times, as speed is a key parameter for most search engines. 

  • Content: 

In SEO, you might have heard the clichéd phrase: Content is king. The quality of the content is a key determiner that attests to the credibility of a website. The content must be original, relevant, and void of grammatical and syntax errors. 

Moreover, the content must be optimized for keywords, and the meta elements must be rich in keywords. 

  • Links to the website: 

References always increase the worth of a website. Links to websites from authoritative sites increase the website’s credibility in the eyes of the search engine. 

Advantages of SEO:

1.   Targets Quality traffic:

SEO is an inbound marketing strategy, which means that it helps potential customers find the website themselves. The strategies of SEO are focused on increasing awareness, building relationships, and generating leads. By finding quality traffic, it means that the strategies of SEO do not bombard the customers with website endorsements. In fact, it helps a website appear in front of the audience when they explicitly search for relevant information. In other words, we can say that the tactic of SEO helps potential customers reach out to the website themselves. Therefore, an inbound marketing strategy is a customer-centric approach, thus, more useful and lucrative. According to a recent report, around 59% of marketers believe that the inbound marketing strategy offers the highest quality leads.

2.   It leads to positive ROI:

ROI is the return on investment derived from the SEO efforts. Websites generate revenue by clicks on the websites. Given that more than 75% of people never move ahead of the first page of search results, a high-ranked webpage has a high probability of being clicked. Because more than 90% of all traffic is generated by clicks on the websites on the first page.

That said, SEO tactics can help the website make it to the first list. A website will have a positive ROI if the revenue generated by the SEO tactics is higher than the costs of the SEO campaign. If used properly, the SEO campaigns always lead to a positive return on investment. However, it is key to remember that the SEO tactics take time to show positive results and that it is a long-term initiative.

3.   It improves trust and credibility:

Getting ranked in the top results of a search is like getting a jewel in the crown for the websites because that drives more traffic as well as trust and credibility in the view of the potential audience. The search engines rank websites according to multiple components such as website content, design, and accessibility, links, and many more. But they are not the things that the common people think or care about, they just see a website ranked high on the first page of the search results, and they believe it is a credible and trustworthy website. Therefore, SEO can help the websites build or improve their credibility among the potential audience.   

4.   It helps you lead the competition:

Using SEO tactics properly can help a business grow and move ahead of its competitors. Why? Because being ranked high in the search engine, it can garner more clicks from potential customers. Driving more organic traffic to the website can increase the conversion rate, which boosts the business’s revenue. According to marketers, SEO can drive 1000% more traffic than organic social media. It means that using SEO for a website makes a huge difference.

5.   It is cost-effective in the long run:

Although SEO is not an easy or free-of-cost task, it is cost-effective in the long run. Once you put an optimized webpage on the website, the search engine is responsible for fetching and displaying it to the potential audience. You may have to invest in the SEO team or a writer to write good content, which is a very basic investment. Once you do that, you do not have to keep on investing to drive more traffic to the website. Also an optimized website that can drive abundant traffic from organic search does not need to invest in the ads.

What is PPC?

PPC is the acronym for Pay per click. It is an internet marketing strategy whereby the advertisers pay a fee each time their ad is clicked. It is the opposite of SEO in that you buy the visits In PPC while through SEO, you earn them organically.

There are many types of pay-per-click, but paid search advertising is one of the popular forms of PPC. It allows the advertisers to bid for ad placement in the search engine when the audience searches a keyword related to it. In simple words, these are the ads that appear when people search for a keyword or phrase relevant to it. For example, when a person searches for “commercial oven near me,” this phrase will trigger pay-per-click ads, which will appear on the top in the search results. Other types of Pay per click advertising include display advertising, social media advertising, and retargeting PPC advertising.

How does it work? 

The foundation of the pay-per-click model is based on keywords. The paid search engine ads only appear when a person searches for a keyword or a keyword-driven phrase that relates to the ad. Therefore, the marketers focus on finding, analyzing, and using the most relevant keywords that outspeak their products or services. Using the most accurate keywords can strategically increase the chances of clicks and, therefore, more traffic.  

When an ad appears for a relevant keyword search, people consciously or unconsciously click the topmost search results. Given that the top search results get the most traffic, the purpose of the pay-per-click is to appear on the top, even if the web page does not fulfill the search engine algorithm. Therefore, it is useful for both advertisers and publishers. For the advertiser, it ensures the influx of the most potential audience to the website. The amount of revenue that the advertisers produce due to the clicks is greater than the amount they have to pay to the publisher. Yet, it benefits the publisher, which gets paid for each click.

Advantages of PPC:

1.   It gets you instant traffic:

Using accurate keywords ensures instant traffic, meaning that you have the conviction to get results once you invest in the potential keyword. However, when you rely on the organic traffic, not only is that minimum in number, you are uncertain about how long it will take to increase traffic. Organic growth is essential for long-term success, but if that is kickstarted with rapid growth, the probability of the growth rises even more. Through PPC advertising, your ads appear on the top of the search results, which means that your ad has the most likelihood of being clicked. As a result, using this strategy can instantly drive traffic.

2.   It leads to positive ROI:

The costs that you put up to appear at the top of the search engine seem minimal in front of the revenue you can generate through the clicks or traffic. Formstack includes pay-per-click among the top three generators of on-page conversions. It means that PPC can lead to a more positive return on investment.

3.   Can serve as a pilot test before SEO:

All businesses indeed need SEO as a long-term marketing plan, and PPC can help shape an SEO plan for a business. Since PPC works on the keywords, it will identify how useful the specific keywords focus in the SEO. Through PPC, the potential of keywords can be checked. A keyword that is able to drive more traffic in PPC can be added to the SEO plan, and the keyword that does not do well can be omitted from the SEO.  

4.   It helps you plan Social Media strategy:

The PPC campaigns, including the search PPC advertising, can offer you data that you can use in the future strategically for planning social media strategy. Therefore, the integrated PPC campaigns will reduce the costs that you will spend for different PPC ads on multiple platforms. In Google, you have the option of Audience observation which you can use to see which audience groups are performing better. It will help you identify the group of people you have to target on social media. 

5.   This model is measurable and trackable:

One of the great things about PPC is that it is measurable and trackable. On Google, you can use Google Analytics and Google Ads tools to get the analytics about the traffic. You will get a handful of information about the performance details, which includes clicks, impressions, conversions, etc. You can monitor the analytic to learn what is missing and what is not.

Which one is better: SEO or PPC

By now, you must be able to differentiate between SEO and PPC. However, the answer to the question: which one is better- depends on your business requirements. If you want a long-term marketing plan, you should opt for SEO, but you must opt for PPC if you want immediate traffic. The table below is the crux of the difference between SEO and PPC. Choose the marketing plan that suits your requirements.

 SEOPPC
Stands for:Search Engine OptimizationPay per Click
Definition:A digital marketing strategy that focuses on optimizing the rank of a website in a search engine. It focuses on getting traffic from free and organic listings.It is an internet marketing strategy whereby the advertisers pay a fee each time their ad is clicked.
Strategy Type:Inbound marekting strategyOutbound marketing strategy
Cost:Free or very low costsPaid
Traffic:Organic traffic over timeImmediate traffic
Range of results :Long term resultsShort term results
Goal:Improve visibilityImprove visibility and sales
Longevity:Ongoing processOne time setup
Types:1. On-site SEO
2. Off-site SEO
1. Search pay per click
2. Social media pay per click
3. Display advertising
4. Retargeting advertising
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Affiliate Marketing, Content Marketing, Digital Marketing

10 Digital Marketing Trends that Will Rule in 2022

Some businesses are unable to progress ahead of their competitors only because of their repudiation to adapt to the new digital world. Today, the world has transformed into a digital arena; the way people communicate and behave, even the buying prospects, have shifted online. More than half of the world’s population uses the internet and digital media to grasp knowledge and information.

In the light of the aforementioned situation, it has become indispensable for businesses to omit digital strategies of reaching out to their customers. Adapting to these new-age marketing strategies is essential for a business to survive in the market.

Digital marketing promotes and advertises brand-its products or services through the internet or other means of digital communication. Also known as online marketing, digital marketing involves using digital tactics to attract and convert audiences online.

Digital marketing is a more effective strategy than traditional marketing that incorporates offline marketing as it can target potential customers from any part of the world. In fact, the massive internet usage and digital media have given rise to the significance of digital marketing. However, the most successful marketing strategies include an amalgamation of traditional and modern strategies of marketing.

This article discusses the latest and prospected trends that will rule digital marketing in 2022. Precisely, the popular trends of 2021 are prospected to outshine in 2022 like Real-time analytics, AI, Voice search, Smarketing, and content marketing, to name a few.

1.    Real-time analytics of user experience will become significant:

The customers want to get the information they want. Otherwise, they easily sail away. Therefore, real-time analytics are essential to understand the behaviour of leads to improve customer services.  

Real-time data processing involves continuous data input and output that helps organizations access their data and derive insights to respond and act immediately. It refers to analytics that offers immediate insights for making better decisions instantly. This analysis offers you the capacity to access data with almost zero latency between data ingestion and processing.

It means that, by analyzing the quick insights, you can make better decisions for the improvements, which definitely paves the path for the success of the business.

It is very useful and of prime importance, because it helps make immediate improvements and modifications for the data received in real-time, allowing you to correct errors and capitalize on opportunities. Additionally, its significance is essential for the reputation of a brand as the speed of response differentiates the services of one company from the other. Real-time data analytics help in speedy product iteration.

2.    Content marketing will become more crucial:

Content marketing is one of the prominent pillars of online marketing. Year by year, more marketers realize the essence and key importance of content marketing. According to research, more than 90% of prominent B2B content marketers agree that content marketing is extremely important for a company’s success. Almost all major businesses focus on the strategies of content marketing.

Content marketing is a marketing method of creating and distributing original, relevant, valuable, and consistent content to attract and retain the potential audience.

Content marketing has always existed since the inception of digital marketing. But with time, it is gaining more propensity and is evolving with the time. Companies are changing their approaches to using the content. The content creation for the businesses serves as a technique to boost sales. That is why it is essential for the content marketing techniques to align with the sales tactics.

Content marketing has the capability to generate three times more leads than the other marketing techniques. It can also derive a six times more conversion rate than outbound marketing.

Content marketing is the ultimate way for businesses to interact with customers and build trust. Which, as a result, helps in generating leads and increasing the conversion rate. Therefore, it should be customer-centric. Consistent and high-quality content is essential as it affects the decision-making of the users.

3.    Combining marketing and sales:

The pandemic has opened new avenues for e-commerce. Online shopping has skyrocketed in the pandemic, and it is expected to grow by leaps and bounds in the future. Today, much of the purchase is happening online. Therefore, combining sales and marketing can help create the feasibility for the audience to shop online. Introducing marketing software and sales automation tools can help businesses collect data on prospects and offer viability for the shopping process.

There are many businesses that cannot connect or at times practically link the two different sectors of a business: Marketing and sales. While marketing is the process of using procedures and techniques to present your products and services to the key audience, sales are the process of selling those products and services. The integration of marketing and sales is the best thing that businesses can do to increase revenue.

The amalgamation of the marketing and sales department is usually referred to as Smarketing. It allows the sales and marketing teams of a company to work in combination to optimize their work. According to a report, integrating the sales and marketing can help generate 32% higher revenues, retain 36% more customers, and get 38% higher win rates.

4.    Just-in-time marketing will become more inclusive:

Ass the name suggests, Just-in-time marketing is the kind of marketing technique that focuses on marketing content when required, attuning to the needs of the interested consumers exactly when they are prospected to buy it. Just-in-time marketing is prospected to become essential and prominent among marketers in 2022, given its wide range of benefits. One report shows that almost 38% of businesses have grown their revenues by more than 25% through just-in-time marketing. It can smoothly reduce the marketing inefficiencies that occur with other marketing strategies. Also, its flexibility and on-point marketing get the consumers satisfied, which is the prerequisite for a company’s success. Its ability to offer quick customer insights is undoubtedly a good strength.  

5.    Hyper-targeted advertising will be a big part of marketing plans:

Hyper-targeted advertising is a marketing technique that focuses on advertising messages to a specific group of people. It aims to save resources by streamlining the most crucial targets. It is because most people ignore advertisements when they are irrelevant to them. It works by targeting the audience by demographics, interests, and online behaviours. According to research, around 49% of people ignore a brand if it offers them repeated irrelevant ads. And 36% of people end up buying from the brands if the ads are specific and relevant to them. Advertising is always targeted at the potential audience, but hyper-targeted advertising is targeted at the MOST potential audience. It means that those who do not qualify as the most potential audience will not see those ads. So a group of people qualifying in a category will see the particular ads. The future of digital advertising is based on showing the audience the tailored and most relevant ads.

6. AI will become predominant:

Artificial intelligence is the advanced technology in computers and machines that can replicate the cognitive attributes of humans. It is the technology that enables computers and computer-generated interfaces to act like a human in given conditions. For example, the chatbot on the websites that respond to questions of the users in real-time is an example of Artificial intelligence.

Artificial intelligence helps to trace the capacity in which the user is using a product and select the appropriate communication for the context. As a result, it derives highly valuable information enabling better response actions.

Almost all well-known companies use Artificial intelligence that aids business productivity by improving customer service. A report suggested that Artificial intelligence is forecasted to grow at heaping 33.2% within 2020 to 2027. Therefore, we can understand that artificial intelligence will grow in importance in 2022.  

7. User-generated content will lead the game:

Let’s face it; customers rely on other customers more than the brands. Keeping the responses and testimonials of the consumers should be an inclusive part of a marketing strategy. It allows the consumers to create genuine and truthful content about the products or services of a brand in the form of comments, blogs, or review articles or videos. The more consumers engage with brands on different platforms, the more trust is built about the brand in the consumers’ minds. The user-generated content can attract other potential consumers to buy the products and services. Therefore, user-generated content holds immense importance for the customers while buying products and services.  The Nielsen Consumer Trust Index states that around 92% of consumers trust user-generated content more than advertising. Therefore, the businesses need to encourage more feedback to stay relevant and survive in the market.

8. Voice search will become more important to marketers:

The growing trend that is surely going to stay for the long term is voice search. Today, internet users do not search for things by typing words and long sentences; they simply say the words, and the search engine exposes them with relevant information. The graph of voice sales is seamlessly hiking up, which is an indicator that much of future digital communication will rely on voice. Voice shopping is estimated to reach $40 billion in the US alone by 2022. Therefore, it is high time businesses incorporate this segment into their digital marketing strategies.

That said, it is essential to note that the search engine ranks the pages that are optimized for voice. Therefore, businesses need to optimize their content for voice searches. Optimization is a necessary thing that businesses need to focus on in digital marketing because the audience searches for a voice-activated assistant. Google voice assistant, Amazon Alexa, Apple Siri, or Microsoft are the popular voice-activated assistants.  

9. Personalization will maintain its significance:

A key factor that the digital marketing strategies of businesses must not abide by is personalization. In digital marketing, personalization refers to the practice of addressing the unique needs of each consumer. It shows that you care for the consumers and know their needs very well. This practice builds a connection with the consumers and generates a feeling in consumers that they know the business on a personal level. The personal touch to the strategies of engaging consumers is very beneficial for a business as it leads to an increase in the probability of repeated purchases. Research suggests that around 40% of consumers will become repetitive buyers after a personalized experience. Also, it is noted that a personalized strategy can increase sales by a whopping 20%. Moreover, 80% of consumers are most likely to buy products or services from a brand after a personalized experience. One of the common dismay shown by digital consumers is related to robotic chatbots. The same generic responses may answer their questions, but they do not necessarily build a connection that they must build. Therefore, businesses need to incorporate personalized strategies for building trust boosting sales.

10.   Omnichannel marketing will become more significant:

As the name implies, omnichannel marketing is a multi-channel sales strategy that is used to improve customer experience to build better relationships across all channels. These channels include all traditional and digital platforms. It is prospected to be the most successful marketing technique as it incorporates various traditional, like physical stores, and digital, like websites, channels. The different channels offer the feasibility and opportunity to the consumers, which means that they can avail of the services and products online and offline, and in combination thereof.  

This approach, in turn, advances their experience with a brand. A better customer experience is a necessity for the success of a business.

Bottom Line:

The marketing and advertising mediums have dramatically changed over the last few years. Today, the importance of digital marketing online has extravagantly increased because they consume most of the data from online platforms. However, the changing behaviours of consumers and advancements in technology are opening doors for new trends. Therefore, it is essential for businesses to keep themselves updated with the current and prospected marketing trends.

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Graphic Design

How important are logos for brands?

In today’s crowded marketplace, businesses need to have a unique attribute that is easy for people to remember. And nothing better than the logo, a.k.a the face of the brand, can help achieve that. All the top brands in the world have unique and compelling logos that anyone can recognize easily.

The dictionary defines a logo as a symbol or design that shows an association; it identifies a company, its products, or its service. Thus, it is one of the crucial elements and possessions responsible for creating an image of a business in the people’s eyes. In simple words, people remember and recognize a company by the logo.

Having an appealing, attractive, and memorable logo is paramount for a business, but only a few brands are able to understand it. Most brands have either an ineffective logo or do not even have one at all.

Designing a logo is similar to building your brand as it is used for branding purposes that help create the brand’s image. Therefore, it should not be something generic that most brands have but must be unique, attractive, and meaningful.

Significance of logos for brands:

1.    They make the first impression:

 There is an old adage that the first impression is the last. Whether true or not, it is obvious that the first impression longs for at least some time. A logo can leverage this prospect to appeal to the viewer’s eyes instantly.  

The logo is the face of a business; being the face, it is the first thing that consumers notice about a business. It can immediately pique the interest of people and compel them to explore more about it.

If the logo is catchy and attractive, people will proceed to dig into what it offers. A good logo triggers the desire of the consumer to discover the businesses that fulfil their needs or requirements. Therefore, a logo must be able to excellently and masterly represent a company. On the other hand, if the logo does not rivet attention as it should, people will barely opt to find more about it. However, it is crucial to note that the logos cater to, most specifically, a respective niche. A well-designed logo can immediately hit a niche that a business dominates, which is obviously one of the major goals of a business. For example, a foodie will immediately tap to discover a new attractive restaurant logo on a computer.  

 The logo represents a brand across all platforms, including popular digital media. So whenever people come across a logo, they will either click to explore more or let it go. The decision of the people largely depends on the visual appeal of the logo, or precisely first impression.  

2.    They hook the attention:

Another powerful thing about logos is that they grab attention immediately. In a heaving marketplace, it is absolutely difficult for consumers to pay attention to a wide range of different brands. But, the quality of a brand logo, which is formed with different designs, colors in a meaningful manner, can swiftly grab consumers’ attention. Though its potential can be attributed to its imagery characteristics, it is also true that a logo that can communicate simply and more comprehensively also plays an important role. Given the short attention span of the consumers, the logo must be creative and artistic to optimize its attention-grabbing characteristics. However, it is essential to note that most designers complicate the design in order to make it more artistic. Keeping it simple and creative helps in delivering the brand’s core values effectively. To create effective logos, remember the mantra is simple and plain. If designed properly, they can act as a call for action symbols. An attention-grabbing logo will immediately urge the consumers to learn more about the brand, which is beneficial for the brand.

3.    They build the brand’s identity:

Building a brand’s identity is called branding, which a logo can do effortlessly. Branding is a process whereby you create a strong and positive perception of a brand. The logo can make this image by focusing on its key elements like Logos and Pathos, meaning that it must have logical appeal and appeal to emotions. The logo must appeal to the consumers’ emotions to build an identity in the sight of consumers. Therefore, a few elements like uniqueness and simplicity are indispensable to the logo. The logo must also be very easy to recognize in all formats, be it digital or print.  

A logo is a brand’s possession that represents its identity. In other words, the logo is something that people use to identify a brand. Therefore, it is highly imperative to be careful about how it formulates the brand’s identity in the consumer’s view. It is essential to crafting a logo that represents a brand in the best way possible. It must coordinate with the foundation, core values, and aspirations of a brand. From colours to patterns and tones to fonts, all the elements of the logo must deliver the brand’s true identity.

4.    They are memorable:

Another characteristic of the logos that make them unavoidable for brands is their easy-to-remember designs. Due to their aesthetically driven forms and designs, logos are memorable. In fact, most people forget the name of the brand while the image is imprinted in their minds, which is just because of the power of images. Studies reveal that visuals drive more quick reactions than words, which is why logos work very well. Ideally, brands need a logo that connects the consumer to the brand. That can only happen when the logo is able to narrate the story of the brand. When consumers connect, they automatically remember the logo, largely because of its visual appeal.

5.    They create a brand’s distinct image:

The brands have lots of competitors on their horizons. Instead of being paranoid of the competitors, a brand can opt to be distinct with its logo. Let’s say, for example; you have a coffee business. Now take an estimate of how many competitors you have and you may likely have in the future. Apparently, it looks like it may not bode well for the business. But how about you keep the consumers hooked and prospected customers attracted to your business with your logo? Well, that is definitely possible. A creative and unique logo can help you stand out among your key competitors. A generic or almost similar brand logos neither grasp attention nor instigate their action. But having a distinct image can help you get an attribute that makes you distinguishable and more recognizable.

6.    They enhance brand loyalty:

Many companies, with time, change their logo or modify it from certain aspects. However, doing so can prove as a major setback to the company. The relationship between the consumers and brands is two-way. The changes to the brand identity will break the tie between brands and consumers as they may perceive it as different and unfamiliar. Consumers have an emotional inclination toward a brand and its identity.

Consumers seek consistency in the logo as they become more accustomed to its image. Brands are seldom able to do a transition from an old to a new logo smoothly. Most of the time, the brands lose their loyal customers because they are unable to connect to the new logo as they did with the older one. Therefore, the consistency of the logo is essential as it fosters brand loyalty.

7.    They create consistency:

A logo serves as a consistent recognition of the brand across all platforms. Today, brands exist on all platforms, including online and offline. Therefore, the brands need to have a standard identity across all boards.  It must be recognizable by online and offline consumers with the same standard identity design. And even if these consumers switch, they are able to recognize and engage. The logo creates the consistency of the identity.  The consistency of the brand image across all platforms, in turn,  increases the credibility, trustworthiness, and the business’s relevance because a logo is not merely an image but a professional identity design that builds the reputation of the business.

8.    They validate professionalism:

A well-designed logo depicts the professionalism of a business. Think about all the big brands and try to identify one with an ordinary and meaningless logo. I bet there is none. You would rather ask, why would a professional business come up with an ordinary and meaningless logo? Voila! You have got the answer. The more professional a brand is, the more it focuses on creating a well-designed logo. A business needs to get recognized as a professional because it builds more credibility and trust among the consumers.

9.    They create an emotional connection:

If consumers are able to relate to a brand on a personal level, they will have a separate connection with it which will make them loyal customers. The logo can appeal to consumers’ emotions so that they never forget the brand. A Poorly designed logo or obnoxious logo can turn the consumers off, and they will never instigate to build a tie with the brand.

The dilemma of creating a logo:

While many focus on the creativity and individuality required for a logo, most brands use online tools to create logos that somehow or the other look similar to others. Using an online tool or free logo maker is feasible and economical, but it will never benefit the business in achieving its long-term goals. You must avail of the services of a graphic designer to create a unique and iconic logo. The professional experts at Cognizantt aspire to create unique, attractive, and meaningful logos.

Bottom Line:

Surly, a logo is a pride possession of a business. It gives business’ identity, distinctive characteristics and helps in building more trust and reputation. A logo is a highly significant part of a business, which most companies overlook. It lays the foundation of the brand identity; therefore, its design must be carried out with utmost diligence.

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Uncategorized

Digital Marketing Trends That Cannot Be Overlooked in 2021

Today around 80% of the media content we consume comes from digital media. Therefore, it would not be incorrect to say that the world has transformed into a digital cosmos. The internet has a diverse audience: from young to old, men to women, and rich to poor. Therefore, businesses have found a new platform to target their potential audience: digital marketing.

Digital marketing is the advertising, promotion, and branding of products and services through digital media.

 In simple words, it is the advertising of products or services on the internet. As the internet community is extravagantly increasing year by year, businesses are focusing on expanding their approach to digital media. However, it is also essential for them to oversee the underlying trends. But many inquire what actually are the trends? Before unveiling the digital marketing trends in 2021, let’s briefly overview what a trend is and who is responsible for making it.

Digital Marketing Trends:

According to the literal meaning, the trend is related to fashion or tendency. In digital marketing, the meaning of trend is somehow related to its literal meaning. Digital marketing trends are the changes in the digital marketing landscapes that affect the way marketers should interact with their key audience. The digital marketing landscapes include consumer sentiments and behaviours, marketing techniques, and underlying technologies. These are, in fact, the parameters of digital marketing, which are interwoven and interdependent. For example, technological advancements change consumers’ sentiments, and their behaviour can affect the implication of technology.

The top Digital Marketing trends in 2021 are:

Some of the crucial digital marketing trends in 2021 are artificial intelligence, chatbots, video content, programmatic, influencer, personalization, and content marketing.  It also includes voice and visual search, better analytics, and user-generated content.

1.   Artificial intelligence:

Artificial intelligence is the technology described to computers and machines which can imitate the cognitive attribute otherwise ascribed to humans. In layman language, artificial intelligence is the ability of technology to think and behave like humans in given situations. Many businesses feel the intimidation to incorporate artificial intelligence; however, it is the new way to move forward. In fact, it has almost become pervasive in recent times. Many leading companies like Microsoft and Uber use Knightscope K5 robots. According to one report, the number of organizations using AI was ten per cent in 2015, which increased to 35% by 2019. However, the annual growth of AI is predicted to be 33.2% between 2020 and 2027. The following are the three reasons why businesses need to move to artificial intelligence. Therefore, it is no surprise that most digital marketing trend

  • Business Productivity:

Artificial intelligence can massively lead to business productivity by saving resources like time, energy, and money. An organization can offload its routine tasks to AI technologies and machines, which perform their duties diligently and effectively. In this way, a business can get rid of the daily chaos to meet specific targets. Moreover, these technologies help in making accurate decisions. So, in all ways, artificial intelligence contributes to a business’s productivity.

  • Customer willingness to use AI:

As much as AI helps ease the task of the organizations, it is essential for a better customer experience. Surprisingly, the customers rely on AI to enhance their experience, which is beneficial for the organizations to monitor the customers’ behaviours and receive the required information about them. The team can use this information to make better-informed decisions to convert leads. It can be used to enhance the return of investment(ROI) by marketing techniques.

  • Customer service:

Given that customers do not hesitate to use AI, it can be used strategically for better customer service. Bot and virtual assistants are becoming prevalent for paramount customer service. They help the customers get the answers to their questions quickly, which removes their ambiguities on the one hand and gives them satisfaction on the other.

Businesses can benefit from the AI to:

  • Optimize internal operations.
  • Enhance features, functions, and performance of products.
  • Free up workers by automation to be more creative.
  • Better customer service.
  • Make better decisions.

2.   Chatbots:

The usage of chatbots has become inevitable and will sustain for quite a long in the future. Chatbots are an AI technology that offers instant messaging and communication in real-time. The biggest benefits of chatbots are that they provide 24/7 service and offer instant responses. The reasons why businesses need to have chatbots are:

  • They enhance lead generation and nurturing:

Chatbots offer real-time conversation at different channels. The customers interact with bots to find answers to the queries. The chatbots can qualify the leads by answering their questions quickly, which would be impossible for busy customer service personnel. Guiding them and offering quick answers to the questions can increase the probability of conversion. A mere visitor to your page or website can end up shopping. Then, it helps in nurturing the leads at different stages of the customer cycle. The chatbot flows are designed to propose coupons, discounts, or other offers, making it easy for the users to move ahead in their steps.

 So, the bots can convert the prospects into potential customers and potential customers into loyal customers.

  • Boost Return of Investment(ROI):

Businesses will have to curtail around 30% budget on customer service, as the chatbot alone can deal with a large proportion of customer management. As a result, it can offer a better customer experience at a relatively less cost.

3.   Influencer marketing:

In a world of different strategies of business branding, influencer marketing is all the buzz. Influencer marketing is a kind of social media marketing that incorporates the endorsements of products or services by influencers. Influencers are individuals with a large fan following or are considered experts within their niche. Today, influencer marketing works exceptionally well because the audience’s engagement with the influencers has become direct and indispensable on social media. The rise in influencer marketing grew by leaps and bounds during the pandemic. People were naturally driven to use more social media, which was leveraged by businesses for their benefit. In the future, influencer marketing is expected to grow even more substantially.

 One misconception about influencer marketing is that it collaborates with individuals with lots of followers. Influencer marketing is about reaching out to the individuals who have earned followers by spending time and effort. Such figures have loyal followers, and they devote their trust to them. It does not mean the endorsements via viral sensations who get plenty of followers in no time. Be it fashion, literature, travel, religion, the influencers have a potential impact on their followers. For example, the top fashion blogger is Cole Sprouse, with 35.6 m followers on Instagram. And Murad Osmann is the leading travel influencer with 3.9m followers on Instagram.

4.   Video content:

With the exponential rise in online shopping in 2020 and 2021 due to the pandemic, video content has become an essential marketing element. Showing pictures of products is not enough for the consumers; people want to look at the products closely and as if in real-time. Moreover, the incomplete or vague descriptions of the products create difficulty for the consumer to understand features and aspects. Therefore, adding video content to the marketing strategy can make it easier for the customers to shop. Many latest technologies help in showing the image of the product the way it looks in reality. For example, the 360º view of the product offers a multidimensional view of the product. Making small, creative, and engaging videos can grab the attention of the customers. The gist is that you should add the creation of informative videos that are pleasing to the eyes in your digital marketing strategy. It will tie the consumers and prevent them from sailing away.

One of the examples of best explainer videos is created by European investment bank:

5.   Programmatic Marketing:

There are thousands of digital platforms that people access on a daily basis. Therefore, it is impossible to launch an advertising campaign across all platforms. Therefore, it is important to find suitable media to target the most specific audience. Choosing the best platform to advertise a product or service can be a daunting task, but what if the technology eases this task? Yes, programmatic marketing is the technique of finding the best platform, specific to your audience to advertise.

Programmatic advertising/ marketing refers to using Artificial intelligence to automate ad buying to target a specific audience. Simply, it is a practice of selling and buying digital advertising space. It is a fast and more intelligent alternative to manual advertising. In manual advertising, both publishers and advertisers find it difficult to manage space, and the process is always time-consuming. However, programmatic advertising also requires some of the tasks to be done manually. For example, before it, a few steps like ordering and reporting on ads need to be carried out manually.

6.   Personalization marketing:

In the bulk of automation and robotics, human traits appeal to the customers. After all, they are humans too. Too much automation makes the customers feel that they are auto-generated responses, and there is not an individual at the other end listening to their queries. It makes them feel unheard. Whereas making the customer think that a person is speaking or listening to them offers satisfaction. Therefore, you are guided to personalize all the marketing techniques that include personalizing content, products, and emails. For example, the chatbots must be hybrid which means that they are monitored and controlled by an individual via AI means. It is a win-win situation for both the customer and the business.

7.   Voice and visual search:

Gone are the days when people used to type text in a search engine. Now, they search through voice and sound. Considering this trend in mind, you have to make sure that your web page or website is optimized for visuals and voice. The optimization is essential to become the resource for people searching for visual-activated and voice-activated assistants. Some of the popular voice-activated assistants include Siri, Alexa, Cortana, and Google Home.

Through an optical lens, people can upload the image for searching and get the most specific results. Some visual search engines include Google Lens, Pinterest Lens, CamFind, and Bing Visual search. The voice and visual search trend has massively gained popularity in the last few years; it is prospected to grow at an even more pace in the future.

8.   Better analytics:

Digital marketing is meaningless without metrics. Without getting essential insights and investing in improving analytics, a business is incapable of gaining useful results. While many companies are aware of the importance of analytics, many are still unaware of the quality of analytics that comes from using multiple solutions. Many think that Google Analytics is a complete solution, although it is not. Businesses need a BI solution; a BI solution is a place where companies can collect all of their data and make better decisions for a lifetime instead of short-term goals.

When we say better analytics, it means to measure the performance and KPI. The marketing analytic helps you understand how well your marketing techniques are working. The tracking of key performance indicators(KPIs), most relevant to your business, enables you to identify how well these techniques are aiding the achievement of the business’s goals. They are the quantifiable measurements that are used to gauge the long-term goals of a company. They mainly help in identifying a company’s strategic, financial, and operational achievements.

9.   User-generated content:

In the world of citizen journalism and many other ways of user-led or user-controlled content generation, it is essential to make users a part of the content marketing strategy. User-generated content has become a significant part of content marketing today. It allows users to create content about a product or services of your brand, which can be social media posts, comments, or reviews.

The openness of user-generated content depicts the confidence, transparency, and truthfulness of a brand. Because UGCs are voluntary and are not given any incentives, their true and unbiased comments can shape an image of a brand. Around 92% of consumers trust user-generated content more than advertising, according to Nielsen Consumer Trust Index. Since they are trusted, the brands can enhance the quality of their products and services for more organic and better reviews.

10.  Content Marketing:

Though it is put last in the list, it is one of the top essential elements of digital marketing. No matter what other elements you use, content is the most comprehensive way of eradicating the confusion and answering the users’ questions. It is the direct way of building trust, interacting with customers, generating leads, and increasing the conversion rate. Consistent and high-quality content is the most useful technique that affects the decision-making of the users. The basic reason for the importance of content marketing is that it is appreciated at the consumer’s end. It can generate three times more leads than other marketing techniques and drive a six times more conversion rate than outbound marketing, which includes cold calls and email spams.

Bottom Line: 

Digital marketing is a multifold and technical process. However, knowing what is essential and what is not helps in sailing the boat. With time, the parameters of marketing, especially digital marketing, change. Therefore, it is crucial to keep an eye on them to adapt and optimize specifically. It would not be wrong to say that today, the trends of digital marketing revolve around artificial intelligence and its related arena.

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Digital Marketing

HOW BRANDS HAVE RESPONDED TO COVID-19?

It has been more than a year since the Covid-19 pandemic struck the world. It is one of the biggest crises that resulted in an unprecedented health challenge in the recent past. This outbreak has brought about a significant economic crisis, let alone a health crisis. Many developing and underdeveloped countries have suffered the most at the hands of the pandemic. Minor setbacks and problems are expected, but an issue of this magnitude was beyond belief as it has severely jolted the economies. Months of strict lockdowns posed a significant threat to business landscapes, leading to many sales challenges.

During the Covid-19 phases, the consumer’s behaviours have changed, so have the response of the brands. It has changed the daily lives of people, impacting how they go about businesses. However, it is commendable how companies strategically tackled changing consumers’ behaviours to upkeep their growth trajectory.

Consumer behaviours in the pandemic:

Before going into how brands responded to Covid 19, let’s have an overview of the consumer behaviours as they fluctuated during this time. Current research has precisely encapsulated the changed consumer behaviours as:

According to this chart, consumers have shifted online for shopping. While their needs also have been modified meanwhile. In a nutshell, it will be accurate to say that the changed consumer behaviours brought on by the Covid19 are:

1.    The drastic shift to online shopping: 

Where would the consumers go when all the physical stores and outlets were closed? It is evident that they would leverage technology and look in the stores they would access online. People were made to adopt a different lifestyle, so they started shopping differently. When they were completely locked in their homes, the rise in online shopping became inevitable. During this period, the customers relied on online retail shops for buying products of daily use, such as grocery and mainly household cleaning supplies.

A survey called “COVID-19 and E-commerce” stipulates that the pandemic has modified the way consumers use E-commerce. It examined E-commerce trends in Brazil, Italy, Germany, China, South Africa, Switzerland, Turkey, the Russian Federation, and the Republic of Korea. According to this survey, more people have shifted to shop online. The emerging economies are among those which made a tremendous shift to online shopping. Therefore, it can be said that the world has successfully entered the phase of digitalization as these trends will sustain and have lasting effects

2.    Value-based purchasing:

Given the economic crisis and being sceptical about their jobs, consumers remained careful about unnecessary shopping.  People have been focusing on value-based shopping and avoiding unnecessary shopping. And they have become more price-sensitive than ever before. Moreover, the price of products has become an essential driver of consumer’s shopping decisions. The other vital factors that are becoming more critical elements when buying are accessibility and availability. So, the key determiners for shopping online during the current pandemic are the product’s price and its availability and accessibility. 

Brands response to Covid 19:

Different brands have different approaches to dealing with and approaching a crisis. During the Covid 19 pandemic, a few brands kept their silence, some showed adaptability, while others responded proactively. However, it was challenging for brands to maintain their selling outreach while being empathetic and considerate about the crisis. The brands were complied to follow the HATCH method to sustain their relationship with customers amid the catastrophic situation.

3.    Helpful:

The people’s lives and lifestyles have been ultimately affected by the pandemic, and they look up to the brands for help. A brand’s top priority must be helping its valuable customers in a tragic time. By helping, it does not necessarily mean offering financial assistance. Instead, it means to ease the technicalities for the consumers in every possible way. For example, a few brands came up with the resolution that they will follow health guidelines and ensure the protection of the workers and production of products under high health recommendations by health officials. This is a kind of health assurance people look to come from brands during a major health emergency. 

4.    Accuracy:

The brands need to understand what their customers want and pay attention to being more accurate about informing the audience. By disseminating accurate information, it means that the brands must be clear, transparent, and truthful. A few brands kept telling their customers what they were up to, and they were clear about what they were doing, why they were doing it, and how they were doing it. 

5.    Timeliness:

Time is an essential element in crisis management. The brands showed timely responses to the pandemic, followed by their marketing strategy. It is necessary to be quick to let the customers know that you are aware of their problem and play a role in the resolution. 

6.    Compassionate:

After all, the consumers are humans with great feelings and emotions. In a crisis, empathizing is the best tool to earn trust and reliability. Many brands reached out to their customers with motivational, encouraging, and empathetic posts, messages, and ads. The realization of brands about the tough time is enough for the customers to feel relieved. 

7.    Human:

The automated and robotic brands are unsuccessful, especially amid a crisis,  because of their inhuman attributes. Brands that incorporate a more personalized setup showed that they know your customers personally. A retweet or reply is a  small step that would foster the conversation between people and the brands. Many brands came forward by creating short videos and clips to show that the brand understands the people’s perspective.   

Brands response strategy:

The brands moved step by step at the verge of a global pandemic for better crisis management. The steps are as below:

Respond:

The responsible brands responded with solidarity and generosity. Moreover, they showed the customers what they are up to, as they had a clear idea of where they were heading. That is what accuracy is in the HATCH method. The brands responded clearly and transparently to inform about their plans and how they go about their strategies to keep up customer services. At the same time, few brands could not adequately respond as they had no clear strategy or plan in their head. 

Recalibrate:

Using the analytics of customer’s changing behaviour patterns and the current situation, the brands used the strategy to recalibrate by employing innovative and adaptive techniques. For example, most clothing brands introduced matching face masks with articles, which went really well. In a way, these brands cherished the new normal, and people were guided to live to the fullest in the new normal

Recover:

Of course, businesses of all kinds took a nosedive during the pandemic. The retail shops were shut entirely, and people were heading towards value-based purchasing. In such a scenario, businesses faced a severe setback. In this perspective, the brands needed to recover and stabilize themselves. Brands used the approach to reinvent themselves and focused on getting back the reputation. Brands that were selling expensive products and services had to curtail their prices to win back their customers. 

Reset:

The last phase was about the situation when brands adopted the strategies of optimism and empathetic consumerism to redefine their vision and values according to the new normal. The brands have entirely changed the mode of their regular operation in accordance with the new normal.  

Case studies: 

Some of the examples of brands and their response during the pandemic are:

Nike: 

Nike is one of the brands that responded to the pandemic in the best possible way. It crafted hashtags #playinside and #playfortheworld to encourage people to stay indoors while ensuring its presence in the market. The intelligent and straightforward response was timely and captivating. And that is where it downplayed its counterparts. It was successful in delivering an accurate, empathetic message yet maintaining brand identity. 

Moreover, the Nike apps and website contains athletic and kid tools for physical and mental wellness in lockdown. 

Nike was at the forefront in offering assistance to fight the global pandemic. It informed people that it is committed to helping the affected communities with the power of sports. It spent more than 30 million on pandemic response effects around the world. Its response efforts include manufacturing and donating PPE(personal protective equipment). 

Delta:

The Covid 19 response of Delta was completely driven by empathy and accuracy. It showed one of the best examples of how brands should know what their customers want and tell them what the company is up to. Delta was not only among those who acknowledged the issue timely but was among the first ones to take important measures. It introduced a new cleanliness standard, by which they ensured the people flying with them do not contract the coronavirus. 

Unicef: 

Unicef always remains in the frontline when it comes to offering humanitarian assistance to children. However, this time it was quick and effective in providing its services to help people fight the coronavirus. Since the covid-19 outbreak, UNICEF is continuously offering its services in terms of aid and awareness.

One of the exceptionally brilliant works it did was spreading the awareness of coronavirus among the children. It realized the parents’ difficulty in guiding children about the outbreak and safety measures. It created a guide for the children to understand what is a coronavirus. 

Moreover, its response efforts include assisting 153 countries with financial and technical support. It reached around 261 million children to ensure their health, nutrition, education, protection, water, hygiene, sanitation, etc. It trained approximately 3.3 million health workers about infection prevention and control. It supplied millions of WASH(Water, sanitation, and hygiene)related items protective gear to help health staff and people who contract coronavirus.

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Web development

Top 10 Web Development Trends and Forecasts for 2022

Currently, there are around two billion websites in the world, with approximately 400 million active ones. The massive expansion and rise in power of the internet worldwide depict why businesses use their websites for executing their marketing strategies. Today the internet is a part of our daily lives, and the future belongs to it too, so it has become inevitable for businesses to vote it down. In the last few years, the internet has done some wonders; for example, the foundation of the internet of things(IoT) is a table-turner. And we do not know what more surprises await us in the future.

While the web was steadily becoming a prevalent medium for trade and commerce, 2020 and 2021 have dramatically boosted it due to the pandemic. What is next? In 2022, it is expected that a few trends of 2021 will nurture and pave the path for new advancements.  

It is highly imperative for businesses to oversee the changing trends and future innovations to ensure their growth and relevance in the market. Otherwise, failing to keep up with the trends can significantly retard a website’s performance, which is detrimental to a company’s progress.

The top ten web development trends to expect in 2022 are: 

1.   Progressive Web Apps: 

A progressive app is a web app that uses trending web browser APIs (Application programming interfaces) and conventional advanced enhancement strategies to foster a native app-like user experience to cross-platform web applications. It is forecasted as one of the trends that will immensely boost due to its ability to perform almost like a native app while offering a high-quality user experience.

Progressive web apps help the websites to consume less leading time and work offline in apps. It helps in enhancing the better user experience on the website. Many leading websites such as Twitter, Pinterest, and Uber are already using progressive web apps. According to a recent report, about 69% of retail site visits were through smartphones; however, 58% of them made the orders. Therefore, we can say that the importance of the Progressive Web Apps is highly essential in the future, in accordance with the behaviour and attitudes of the potential leads. 

PWAs are expected to offer users offline access to cached content, enhancing the user experience. PWAs will be written in HTML, CSS, React, or JavaScript.

These appeal to web developers due to a wide range of benefits that also include a minimum time to create them. On average, a native app takes five to nine months, and progressive web apps take a few months of development. They are also a good option when it comes to development costs.  

2.    Accelerated Mobile Pages(AMPs):

Smartphones have completely transformed the way we access and consume online information. People rely on their phones for all kinds of online information, whether it is related to social media, news, or availing of products or services. That is why publishers are using mobile apps to reach readers. However, the slow loading times happen to be an obstacle for publishers to reach out to consumers effectively. It is true and tested that every time a web page takes more than five seconds to load, they lose a reader. It is the era of fast and quick services; no one prefers to wait for 1 minute to let a web page load.

Moreover, the control in the hands of the consumers makes it possible for them to switch quickly. Due to this particular reason, accelerated mobile pages are developed. Accelerated Mobile Pages are an open-source initiative of Google that offers developers to create websites with a fast loading time in the mobile browser. When someone clicks on the website or webpage, Google directs them to the cached version of the website.

AMP pages strip down the original website enhancing the loading time. In this way, the users will instantly access the website without spending time on buffering. Accelerated mobile pages were introduced in 2016, and they don’t seem to go anywhere in the future. It can be said that AMP can get more potent in the future, considering the immense rise in access to the internet via smartphones. 

3.    Artificial Intelligence and Chabot:

When it comes to artificial intelligence, there are lots of speculations and interpretations; for example:

“The development of full artificial intelligence could spell the end of the human race….It would take off on its own and re-design itself at an ever-increasing rate. Humans, who are limited by slow biological evolution, couldn’t compete and would be superseded.”

Stephen Hawking while talking to the BBC. 

“Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the web. It would understand exactly what you wanted, and it would give you the right thing. We’re nowhere near doing that now. However, we can get incrementally closer to that, and that is basically what we work on.”

—Larry Page

No matter what people think and what changes it may pose to humans and their behaviours, the incredible advancement of artificial intelligence is inevitable. In the future, or specifically 2022, we can say that Artificial intelligence will continue growing by leaps and bounds. It will become a more inclusive part of websites for the facilitation of the publishers and users. Artificial intelligence helps websites in three ways:

  • It manages different parts of the website:

Website creation is a complicated task, but it can be eased with the help of AI. AI works by collecting information on the website analytics, product catalogue, and other key elements. After that, it takes the instructions from you to create a unique design.

  • Improves customer experience:

Artificial Intelligence improves customer experience as it helps in performing faster operations. The AI-enabled chatbot is one example that assists the users in getting quick answers to their queries. AI-chatbots collect the information and respond with the most specific and relevant response. The use of search through voice or image is one of the crucial elements to improve UX, a.k.a user experience.

  • Saves resources: 

AI saves the costs, time, and energy to manage the website and respond to every visitor.

4.    Single Page Application:

 Single Page Applications are web applications that provide information to the users on a single page. These are apps that do not require manual reloading during use and work within a browser. Examples of single-page applications are Facebook, Twitter, Gmail, and Google Drive. Single-page applications offer better page performance and high data protection. These are JavaScript-based applications that load a single HTML page in the visitor’s browser and update the content without refreshing the page. There are many advantages of a single-page application, such as high speed, consistency, and resource efficiency.

These applications appeal to the developers because they are very easy and cost-effective to develop. Moreover, they consume less space on the server while offering a bulk of information on one page. The developers do not need to write code to render the pages; it does not require a server to begin the development process. As a result, Single Page Applications cater to both the developers and the site visitors. Online consumers prefer a fast and seamless supply of information; therefore, the popularity of the pages will surge in 2022.

5.    Motion User Interface(UI):

A good website layout, style, and design is an essential component. Transitions and animation are some advanced and effective techniques to incorporate into a website. They make a website stylish, attractive, and more engaging. Also, they add a moving element to the website, which makes it more personalized. Visual design is essential for websites for two main reasons:

  • It engages the customers increasing the conversion rates.
  • It helps the users clearly understand and comprehend the processes. This makes it easy for the users who seek information on a website.

Motion UI is a Saas(Software as a service)library for creating UI and animations.

Read some of the facts to understand the significance of the Motion User Interface. It has not been so long since Motion UI emerged as an effective tool. But it has been exponentially rising in importance and significance since then. In the future, too, it will remain a crucial element of web development.

6.    Voice search optimization:

Voice search optimization is a process of optimizing your web pages and website so that they appear in the results of the voice searches. It is a prime opportunity for websites to invest in optimizing their web pages for voice search because the future of the technology belongs to AI. It is high time for the websites to work on it as users do the searches through voice.

The idea of voice search began with smartphones, but it has tremendously become an inclusive part of smart speakers and voice assistants. Stats tell us that with time, the voice assistants will become smarter and that they will replace the traditional way of searching. According to one research, voice-based shopping will grow to $40 billion by 2022.

Today, people prefer to ask their questions directly from the search engine instead of spending time on writing. For example, the popular voice search summons is: “Okay, Google” and “Alexa.”

7.    Serverless applications and architecture:

It involves managing server infrastructure when it comes to hosting an application on the internet. It means that a server is managed for running an application. However, serverless architecture is a way to develop and run applications without managing infrastructure. How is that possible? A question might have just sprung in your mind. The brief answer is that the application runs on a server, but AWS(Amazon web services) manages it. It runs completely on cloud technology that allows users to run code for any application with no administration. The serverless technology helps in reducing system overloading, data loss, and deployment costs. Amazon, Microsoft, and Google all use and offer serverless architecture.

8.    Cybersecurity:

The more we are orienting towards making technology a personal element, the more we need to ensure security. We use internet-connected devices to carry out daily operations like a smart camera that oversees what goes inside our house, and we use apps to transfer money. In such a scenario, our data is prone to hacking. Therefore, website development has seen some changes to ensure the security and protection of the company’s data and information. Website development has shifted towards application-based MFA like Patch management, Google Authenticator, and Security Operations Centres. According to some forecasts, the cybersecurity market will generate more than $300 billion by 2024. The development of the GDPR(General Data Protection Regulation) private policy is yet another major web development. GDPR compliance checklist includes strict regulations related to data security.

9.    Automation Testing:

Automation testing is a software testing technique for testing and comparing the actual outcomes with expected outcomes. It uses automated software tools to execute test steps, hence its name. On the other hand, manual testing is a test performed by a human, which is time and energy taking. Also, manual testing is tricky and complicated as you have to be extra careful and focused while carrying out assessments.

Automation testing has many advantages, like it covers all aspects, shows transparency in assessments, and indicates a technical problem. Additionally, it offers the best results at a low cost as this process reduces deployment costs.

10.  Blockchain technology:

Blockchain technology is a method of storing data in a way that it is impossible to hack, modify, or leak. While block refers to digital pieces of information, the chain is the public database where the blocks are stored. Blockchain technology is a decentralized record that contains a bulk of information about transactions. Blockchain technology offers high security; therefore is one of the choices of leading companies as IBM and Samsung. 

 Therefore, blockchain technology offers robust security and speeds up the exchange of information cost-effectively. Today, many leading companies like Samsung and IBM are using blockchain technology.

Bottom Line:

Web development trends in 2022 will focus on enhancing the user experience while keeping it simple for developers. Some of the top trends that are likely to become prevalent in 2022 are progressive web apps, accelerated mobile pages, Artificial intelligence, voice search optimization, and many more.

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