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PPC

How to increase the efficiency of a PPC

Pay-per-click (PPC) is one of the best strategies to improve the efficiency and credibility of your business. It provides you the most valuable keyword searches out there, and once you get a hold of an ad revolving specific keyword, it can increase your site’s traffic. Pay-per-click advertising has emerged as a viable alternative for businesses of all sorts in recent years.

An online business’s success depends heavily on this sort of advertising in this digital era. In addition to promoting your business, PPC advertising can help you increase your sales. Search advertisements can increase brand recognition by up to 80 percent, according to Google’s official statistics. When it comes to managing PPC ads for an organization, you need to have some effective optimizing techniques, and we will help you with that. You can find here latest management topics.

Evaluate your Keyword searches

In every PPC campaign, it is important to select the proper keywords. Although Google offers you a tool to generate a keyword list based on your domain analytics, to ensure the effectiveness of your campaign, you must pick the keywords with high CTR.

Consider using a VPN service to find out which keywords are ranking in your targeted audience’s locations. If you want to browse the internet like a local, a VPN can let you establish an IP address of that place. Many VPNs are available; however, not all are equal in terms of quality.

Your existing keyword list can always be updated. Short-worded keywords usually rank better than descriptive words. There are multiple free and paid keyword suggestion tools available online. Also, research what keywords are helping your rivals to rank? Then you can also target those keywords.

Use ad extensions

Additional information regarding your product or service can be disclosed through add-ons. Ad extensions are often available in two types, Automatic and Manual Ad Extensions.

Manual ad extensions can be customized based on multiple extension types such as location, site link, review, etc. However, automatic ad extension manages all the required actions automatically. These include customer ratings, the previous site visit, dynamic site links, and more.

Create an effective landing page

If a person clicks on your ad, they are taken to a landing page, which determines whether they should go for buying or not. It’s one of the essential PPC optimization methods because of its importance to the campaign’s success. A user can leave your homepage if they’re sidetracked or waiting for payday, but your landing page should, as a whole, persuade the customer that they should purchase after viewing it. Use the following strategies for a better landing page.

  • Use a picture of your product in the ad
  • Add product’s price
  • Add relevant information about the product.

Optimize the quality of your keywords

There are several reasons why PPC advertisements don’t receive the results they’re hoping for. Too many keywords are one of the major reasons most PPC ads don’t get the intended results. An average PPC campaign generates all its revenues from 12 percent of its keywords, according to the Digital Marketing Institute. So, do not overuse keywords in your writing. Improve the keyword quality score. When it comes to keyword quality, there are three main things to consider.

  • CTR (Click-through rate)
  • Landing page optimization
  • Keyword relevancy to ad copy

Use remarketing

In PPC marketing, a high bounce rate is a typical problem. That’s where remarketing comes in. Use it to re-capture customers’ interests who are still in the awareness phase of the sales process. Promoting to customers who have already evaluated your products or services is called “remarketing.”

"Structure
PPC

How to structure and organize your PPC keywords

Your Adwords campaign starts with keyword research. But simply creating a list of targeted keywords may not be enough.

If you are looking to work out how to structure and organize keywords for your PPC campaign, this article will help you.

Once you have collected the keywords data, you will need to classify them into a more targeted group of keywords based on the search intent.

adwordsgroups 1

Make sure your ad keywords groups are tight and relevant to your product or service. Adjust your keyword groups based on the search intent level to measure your campaign’s performance easily. Create specific and relevant ads and landing pages for the different keyword groups to achieve the best possible results.

Understanding the search intent for your keywords is of critical importance at this stage. See how the search intent changes from broad keywords to more specific and narrow keywords that express users’ intent to purchase.

longtail 1

For example, a broad keyword, such as “tractor” doesn’t have the required purchase intent for a company that sells tractor parts. In contrast, a more specific phrase like “private electric tractor” has far greater purchase intent.

The above process flowchart shows the change in the search intent from informational to transaction based on the keyword groups.

Remember this when categorizing your keywords into groups for your ad campaigns.

Include negative keywords in your first PPC campaign

It is highly likely that you will not hit your conversion targets if you overlook the importance of search intent when creating an ad campaign.

Some keywords may be tempting because of their higher search volume, but if they lack transaction intent, then you may end up with a very poor click-through rate.

negativekeyword 1

As explained by Neil Patel in his guide on PPC, the above example demonstrates that the grouped keywords target an audience that might be interested in training and running shoes. However, keywords such as “sneakers” and “high top sneakers” are not relevant to the target demographic. These visitors are very likely to exit the landing page because their search intent will not be fulfilled.

Some keywords may have far different user intent and can invite clicks with an immediate bounce that won’t turn into a conversion.

It could also lead to ad impressions that result in no clicks.

Both can weaken the quality score of your ad, which negatively impacts your ad placement and cost per click.

To prevent this, flag any keywords that may attract the wrong audience as negative keywords. This will keep your ad from displaying if those keywords are used.

If you are looking for a company that can help you with keyword research for your PPC campaign, then look no further than Cognizantt. Over the last few years, we have helped many businesses generate more leads and more sales with our award-winning PPC management services.

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