Creating a Shopify store is one thing. But getting people to it is another. Unless you get enough traffic to your online store, you will not see any tangible results. So if you are still looking for ways to promote the Shopify store or get affiliates, you came to the right place. In this article, you’ll learn one of the most powerful ways to promote your business. It is called influencer marketing.
So if you ever find yourself asking ‘how do I promote my Shopify store?’, you can take a look at Drum Set Lab and Hunting Bow Lab and find out how they used influencer marketing to promote their business. In this article, you’ll learn ten powerful strategies to do that.
Focus on Creating Relationships First
An influencer is just like any other person. Beyond the online persona and the likes, he or she is still a person who responds better if you have taken the time to get to know them. So if you want to stand out from all the offers that influencers are receiving daily, you’ll want to take the time to get to know them first. Come from a place of help and watch as they open up more to you.
A technique that I have found as I have worked with influencers over the years is the technique of omnipresence. You can remind them of your presence by being active in all of their social channels. More than their website, you should also respond to their social posts and even go out of your way to talk to them. This will make it easier for them to remember you.
Give Them Some Freebies
A strategy that has worked for influencers since the time it became famous is the freebie method. An eCommerce website owner offers to give the influencer a freebie in exchange for a review. But if you want to increase your chances of getting a review, it will help if you don’t oblige them to do it. Just send your freebie out of the good will and give them the freedom to review it in their own time.
Study their Habits
As mentioned, you can stand out more from the other brands that chase influencers if you take the time to get to know them. It will help if you will study their habits. For example, you cannot send meat items to vegan influencers. It will help if you know them and their interests before you ask them to promote your products.
Create an Exclusive Referral Program
If you want to be a little creative, you can create an exclusive referral program with software. Making a referral program is easy with software. You can set the reward and fire it up. From there, it will be ready to go. You need to make it exclusive. It should not be a general referral program for your business. Instead, it should be made to target the influencer’s followers specifically. If you do it this way, you’ll have better chances of being successful.
Create a Multi-Influencer Campaign
One of the best things about influencer marketing is that it doesn’t always have to be exclusive. You can ask several influencers in one niche to promote you. Once you do this tactic, your promotions will have a better impact, for you have several influencers promoting you at the same time.
Invite Them to an Offline Event
Another way you can get to know an influencer is to invite them to an offline event. You can have a conference or a simple meetup. It doesn’t even need to be fancy. It can even be a simple dinner. The event’s goal should be to get to know the influencers and promote your products at the same time.
The great thing about offline events is you get to meet the influencer face-to-face. You will get to really know them along with their behavior and preferences.
Release Exclusive Product Versions
Influencers love exclusive product versions, for it gives them something to share with their followers. You can release an exclusive product versions for influencers, and they will be more than happy to review these products for you. You can also sell it exclusively for influencers before releasing it for public purchase. The influencers will undoubtedly appreciate the exclusive access.
Create Products Named After Them
You can also collaborate on products, and it will make the product more memorable. When you do this, the influencer will be more than happy to promote you, for you have considered their brand when you crafted your product. For this tactic to work, you have to ensure that the influencer you are targeting is in the same or related niche to your business. It will make it easier for you to create related products for your business.
Create a Discount Code in their Name
A common strategy that you may have seen several times online is a discount code named after an influencer. It works because all the influencers need to share the code with his followers and get associated with your brand in the process. You can also combine this with your referral program for better effect. You can add the discount code as the reward for the exclusive referral program.
As you can see, there are so many ways to reach out to influencers and get them to say yes to your offer. But it is ultimately about choosing the right influencers to promote your business. It is the reason why big brands are willing to pay vast amounts of money to get a particular endorser for their company. It is all because of the impact of influencers on their target market.
You may notice that I focused a lot on eCommerce in this article. But influencer marketing can work for a variety of niches. It is not just for Shopify or eCommerce websites. You can also use it to promote different services, one-item sites, and software. The success of your campaign will ultimately depend on how well you chose your influencers. So choose them with care.