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Humanoid robot unveiled by Elon Musk: Is it a hit or a miss?

Elon Musk, the CEO of Tesla, known for making electric and self-driving cars, can never be underestimated for his drive to create new technology. This time, it looks like his company is up to something big and exciting.  During the Tesla AI Day event, he recently revealed Tesla’s next big project- The humanoid bot, Optimus. This revelation has left many people and industries wondering, what it is, how it will work, and what are its distinctive features. Here we will discuss Elon’s next big project and how it can be or not be a cornerstone in AI.

Overview:

Tesla is more than a car manufacturing company; it is a technology company. The main agenda of Tesla’s AI Day said; What is next for AI beyond our vehicle fleet.

The goal of Tesla is to develop highly efficient and intelligent products that leverage a wide range of technologies. Tesla’s AI Day is organized to showcase this vision by informing the stakeholders about how it works to build advanced and intelligent life-changing products.

 Elon introduced a 125 lbs in weight, 5’8″ tall electromagnetically actuated humanoid robot as a show stopper of Tesla’s AI Day. This humanoid robot, named as Tesla bot, is expected to come as a prototype next year.

As per the saying of Elon Musk, the aim of creating this robot is to perform daunting, repetitive, and boring tasks. The main focus is to help humans ease the drudgery of daily life. It can help to do work like “bending over to pick something, or go to the store for groceries”, Elon Musk said. 

The main features of the Tesla bot, as expressed in the presentation on Teslas AI Day, are:

  1. Friendly
  2. Eliminates dangerous, repetitive, and boring tasks
  3. Height: 5’8″
  4. Weight: 125 LBS
  5. Speed: 5 mph

The Tesla bot is designed to work in a “world built by humans, for humans.” It means it would be friendly and “eliminate dangerous, repetitive, and boring tasks. The non-human creature is significantly engineered to be friendly and eliminate danger to humans.   

Image source: YouTube

Specs of Tesla bot:

The tesla bot is made of unspecified lightweight materials and has a screen on the face to show useful information. It has 40 electromechanical actuators: twelve in arms, legs and hands each and two each in the neck and torso. These actuators are responsible for enabling smooth movement and human-level hands. It has two axis feet for balancing and force feedback sensing ability.   This robot is going to be innovative in a way that it would have technologies similar to those in cars such as FSD computer, autopilot camera, neutral network, and Dojo Supercomputer. Elon said that “Robot will just be a Tesla without wheels.”

Image Source: YouTube

The analyst’s perspective:

Since the time Tesla bot has been unveiled, various kinds of thoughts and opinions are advancing. While some call it a breakthrough solution, others call it a bad idea. There are also a fraction of people who call it a Musk’s publicity stunt. Tesla bot- yay or nay, let us figure out by enlisting its prospected advantages and disadvantages.

Advantages:

No one knows when exactly the Tesla bots will be in the market, but when they will, they may support humans in the following ways:

Will be labour-saving:

The purpose of the Tesla bots is to serve humans and reduce their time and effort on strenuous and repetitive tasks. Though Musk categorically said they would help to do (domestic)mundane tasks, they may be utilized by a wide range of industries. The manufacturing industries would mainly direly need such efficient, intelligent, and disruptive products to help them get the tasks done efficiently. Therefore, the industries, small and large scale, will take advantage of them.

Save resources:

The labour-saving is directly proportional to resource-saving. The industries can buy the robots once for all and get rid of hiring labour for a wide range of tasks. As a result, they will save time, money, and other resources invested in human labour. It can be highly useful for the industries to employ Tesla bots and garner more return on investment.

Disadvantages:

While the idea of Tesla Bot may look really exciting, it cannot be overlooked that it may encumber many opportunities and pose threats to humans in different ways. In essence,  it may work inversely to what it is expected to do; offload stress.   

It will eliminate jobs:

First of all, when the bots become the prime workers in the industries, the humans will eventually lose their jobs. It means that it will significantly eliminate future jobs, especially in mining, manufacturing, retail, hospitality industry, and other labour-intensive fields. As a result, people will have to skill up in other departments and search for other income sources. In this way, this advancement is most likely to snatch the jobs of a large fraction of people, which is a major setback.

Dangerous for the economy:

When people lose jobs, it will ultimately affect the economy. While speaking about the effects of the Tesla Bot on the economy, Elon Musk said that “the future of physical work will be a choice. If you wanna do it, you can. But you won’t need to do it.’ However, this reason does not seem potent enough to justify the impression of the bot on the economy.

Physical work will be a choice:

One of the downsides of the Tesla Bot is also that it would become an option to physically work in the future. When given the option to work and rest, humans will definitely opt to rest, which means it will lead to significant physical and social changes in human life as a whole.

The ambiguities regarding advanced features:

While Elon confidently announced that the Tesla bot would have features as of its cars like Dojo supercomputer, FSD, and autopilot system, etc., it has not yet reacted to the probe ordered against its autopilot system over emergency vehicle crashes. It needs to ensure that the stakeholders have complete confidence in their product before they launch or hope to get a clean chit.

Cannot take the place of a human:

A robot, be it an automated or whatsoever features, can only function to the programmed settings. It can not improvise its actions the way humans do. Having said that, it is yet ambiguous to accept that it can completely replace a human worker at a workplace, especially. Also, they are said to be beneficial for offloading domestic tasks, but given that they may cost high, if not exorbitant, they would be unaffordable for homeowners.

What to expect from the Tesla bot?

We all know about robots and their limitations, but is tesla bot different? Is it going to break the barriers for the generic robotic attributes? During the launch, Elon Must presented a very obvious human walking and dancing. Can we expect the tesla bot to imitate the human characteristics as bipedal locomotion? Well, the questions are so many, which will only be answered when the prototype unveils.  But for now, the only things that we can expect of the Tesla Bot are:

Tesla bots helping humans avoid risk:

The well-thought-out idea behind the tesla bots is that they can help do the dangerous work that humans risk their lives doing. These bots can help perform functions where there is a risk of life—for example, logging, mining, roofing etc. In some ways, it will help people do what they love to do and are good at.

Tesla bots working in integration like humans:

It is expected that, like humans, the tesla bots can work with one another or in integration to work on a task. It means they must be able to complete group tasks rather than just solo tasks.

Tesla bots will take verbal instructions:

When it comes to creating a bot that can perform mundane tasks, it has to have advance, adaptive programming. It is a big challenge; however, we can expect Tesla bots to take verbal instructions with advanced natural language processing.

Response to Tesla bot announcement:

While it is too soon to say if the people will be happy or unhappy with the Tesla bots, the news has given the audience much to make fun of. It was inevitable for an announcement like this-and in this way- to be met with criticism and ridicule. A large number of people think that this is a late April fool’s joke, and very few seem to get excited for the prototype to reveal, most probably next year.

Final Thoughts:

Near the end of the event, Elon Musk said that: Tesla is the world’s largest robotics company because our cars are semi-sentient robots on wheels.” And it will be interesting to know if the stakeholders think the same. Anyhow, the Tesla bots can be a major revolution if they can actually leverage advanced, adaptable technology. It will make physical work a choice in the future by helping to do mundane, boring tasks.  

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SEO vs. PPC: Which one is better?

When it comes to digital marketing strategies, you may get stuck in between choosing Pay per Click (PPC) or SEO (Search engine optimization). These two terms are the most discussed and debated terms in the marketing world. Yet, it is usually confusing to decide which one works well in terms of providing benefits to a business. Pay per click and SEO are useful strategies targeted to get a website ranked (almost) on the top in the search engine results. The dilemma is because both strategies are very similar yet very different.

 Shortly, they both are essential strategies for facilitating the online presence and driving better reach, but they are not the same.

In this article, we will thoroughly discuss what they are and how they are different.

What is SEO?

SEO( Search engine optimization) is a digital marketing strategy that focuses on optimizing the rank of a website in a search engine. In other words, it is a process of getting traffic from free and organic listings. Therefore, it is generally referred to as organic or natural lead generation.

The search engine shows results for specific keywords that consist of websites, web pages, videos, or local listings. The rank of such content depends on its relevance to the search tags in the view of the search engine. On that account,  SEO helps in optimizing the web pages or websites to enhance their rank in search engines. Organic SEO practices ensure that the search engine spiders can interpret the content of the web pages and rank it higher than the competitors, which is an ideal case for a website.

The SEO tactics are divided into two categories:

  1. On-page SEO: 

On-page SEO or on-site SEO is a process of optimizing the webpage content for the search engines and users. It includes optimizing content, title tags, internal links, and URL, etc.  

  • Off-page SEO:

Off-page SEO, also known as Off-site SEO, is a process different from On-page SEO, in which a website is indirectly optimized through the actions taken outside the website. 

How does it work?

The search engines are sceptical when it comes to showing the results to the users. It aims to provide the most relevant and most accurate information. In that regard, it checks the content and credibility of a website before showing it in the results.

SEO strategies keep changing with industry trends and search engine algorithms. For example, the search engine has a set of rules that web pages and websites have to qualify in order to rank(near) the top of the search engine results. The search engines scan or crawl different websites to check what the content is about. The search engine then hooks the websites with the same or relevant keywords searched in the search engine. For example, if a user searches for the “best commercial ovens,” the search engine will show the relevant results. They may include commercial oven websites or web pages that are optimized for the keywords “best commercial ovens.” 

Therefore, businesses need to optimize websites to appear in the top ranks to reach out to potential audiences. The SEO strategies that aim for ranking websites high in search engines help to achieve that. In essence, the SEO ensures providing a website that clearly explains what the website is about to users and the search engine crawlers that scan the website. Cultivating inbound links from other sites can boost the link authority, which improves the ranking. Video content, blogs, and social media marketing can help acquire quality links. 

Each page of the website needs to be optimized for keywords and phrases from which you want it to appear in search engine results. The key elements that need to be optimized are: 

  1. Design and accessibility:

The design is one of the contributing factors when it comes to ranking a website high in SERPs(Search engine result pages). The web pages of a website should have vitalizing design and must be easily accessible to the user and search engine crawlers. Moreover, the website must have fast loading times, as speed is a key parameter for most search engines. 

  • Content: 

In SEO, you might have heard the clichéd phrase: Content is king. The quality of the content is a key determiner that attests to the credibility of a website. The content must be original, relevant, and void of grammatical and syntax errors. 

Moreover, the content must be optimized for keywords, and the meta elements must be rich in keywords. 

  • Links to the website: 

References always increase the worth of a website. Links to websites from authoritative sites increase the website’s credibility in the eyes of the search engine. 

Advantages of SEO:

1.   Targets Quality traffic:

SEO is an inbound marketing strategy, which means that it helps potential customers find the website themselves. The strategies of SEO are focused on increasing awareness, building relationships, and generating leads. By finding quality traffic, it means that the strategies of SEO do not bombard the customers with website endorsements. In fact, it helps a website appear in front of the audience when they explicitly search for relevant information. In other words, we can say that the tactic of SEO helps potential customers reach out to the website themselves. Therefore, an inbound marketing strategy is a customer-centric approach, thus, more useful and lucrative. According to a recent report, around 59% of marketers believe that the inbound marketing strategy offers the highest quality leads.

2.   It leads to positive ROI:

ROI is the return on investment derived from the SEO efforts. Websites generate revenue by clicks on the websites. Given that more than 75% of people never move ahead of the first page of search results, a high-ranked webpage has a high probability of being clicked. Because more than 90% of all traffic is generated by clicks on the websites on the first page.

That said, SEO tactics can help the website make it to the first list. A website will have a positive ROI if the revenue generated by the SEO tactics is higher than the costs of the SEO campaign. If used properly, the SEO campaigns always lead to a positive return on investment. However, it is key to remember that the SEO tactics take time to show positive results and that it is a long-term initiative.

3.   It improves trust and credibility:

Getting ranked in the top results of a search is like getting a jewel in the crown for the websites because that drives more traffic as well as trust and credibility in the view of the potential audience. The search engines rank websites according to multiple components such as website content, design, and accessibility, links, and many more. But they are not the things that the common people think or care about, they just see a website ranked high on the first page of the search results, and they believe it is a credible and trustworthy website. Therefore, SEO can help the websites build or improve their credibility among the potential audience.   

4.   It helps you lead the competition:

Using SEO tactics properly can help a business grow and move ahead of its competitors. Why? Because being ranked high in the search engine, it can garner more clicks from potential customers. Driving more organic traffic to the website can increase the conversion rate, which boosts the business’s revenue. According to marketers, SEO can drive 1000% more traffic than organic social media. It means that using SEO for a website makes a huge difference.

5.   It is cost-effective in the long run:

Although SEO is not an easy or free-of-cost task, it is cost-effective in the long run. Once you put an optimized webpage on the website, the search engine is responsible for fetching and displaying it to the potential audience. You may have to invest in the SEO team or a writer to write good content, which is a very basic investment. Once you do that, you do not have to keep on investing to drive more traffic to the website. Also an optimized website that can drive abundant traffic from organic search does not need to invest in the ads.

What is PPC?

PPC is the acronym for Pay per click. It is an internet marketing strategy whereby the advertisers pay a fee each time their ad is clicked. It is the opposite of SEO in that you buy the visits In PPC while through SEO, you earn them organically.

There are many types of pay-per-click, but paid search advertising is one of the popular forms of PPC. It allows the advertisers to bid for ad placement in the search engine when the audience searches a keyword related to it. In simple words, these are the ads that appear when people search for a keyword or phrase relevant to it. For example, when a person searches for “commercial oven near me,” this phrase will trigger pay-per-click ads, which will appear on the top in the search results. Other types of Pay per click advertising include display advertising, social media advertising, and retargeting PPC advertising.

How does it work? 

The foundation of the pay-per-click model is based on keywords. The paid search engine ads only appear when a person searches for a keyword or a keyword-driven phrase that relates to the ad. Therefore, the marketers focus on finding, analyzing, and using the most relevant keywords that outspeak their products or services. Using the most accurate keywords can strategically increase the chances of clicks and, therefore, more traffic.  

When an ad appears for a relevant keyword search, people consciously or unconsciously click the topmost search results. Given that the top search results get the most traffic, the purpose of the pay-per-click is to appear on the top, even if the web page does not fulfill the search engine algorithm. Therefore, it is useful for both advertisers and publishers. For the advertiser, it ensures the influx of the most potential audience to the website. The amount of revenue that the advertisers produce due to the clicks is greater than the amount they have to pay to the publisher. Yet, it benefits the publisher, which gets paid for each click.

Advantages of PPC:

1.   It gets you instant traffic:

Using accurate keywords ensures instant traffic, meaning that you have the conviction to get results once you invest in the potential keyword. However, when you rely on the organic traffic, not only is that minimum in number, you are uncertain about how long it will take to increase traffic. Organic growth is essential for long-term success, but if that is kickstarted with rapid growth, the probability of the growth rises even more. Through PPC advertising, your ads appear on the top of the search results, which means that your ad has the most likelihood of being clicked. As a result, using this strategy can instantly drive traffic.

2.   It leads to positive ROI:

The costs that you put up to appear at the top of the search engine seem minimal in front of the revenue you can generate through the clicks or traffic. Formstack includes pay-per-click among the top three generators of on-page conversions. It means that PPC can lead to a more positive return on investment.

3.   Can serve as a pilot test before SEO:

All businesses indeed need SEO as a long-term marketing plan, and PPC can help shape an SEO plan for a business. Since PPC works on the keywords, it will identify how useful the specific keywords focus in the SEO. Through PPC, the potential of keywords can be checked. A keyword that is able to drive more traffic in PPC can be added to the SEO plan, and the keyword that does not do well can be omitted from the SEO.  

4.   It helps you plan Social Media strategy:

The PPC campaigns, including the search PPC advertising, can offer you data that you can use in the future strategically for planning social media strategy. Therefore, the integrated PPC campaigns will reduce the costs that you will spend for different PPC ads on multiple platforms. In Google, you have the option of Audience observation which you can use to see which audience groups are performing better. It will help you identify the group of people you have to target on social media. 

5.   This model is measurable and trackable:

One of the great things about PPC is that it is measurable and trackable. On Google, you can use Google Analytics and Google Ads tools to get the analytics about the traffic. You will get a handful of information about the performance details, which includes clicks, impressions, conversions, etc. You can monitor the analytic to learn what is missing and what is not.

Which one is better: SEO or PPC

By now, you must be able to differentiate between SEO and PPC. However, the answer to the question: which one is better- depends on your business requirements. If you want a long-term marketing plan, you should opt for SEO, but you must opt for PPC if you want immediate traffic. The table below is the crux of the difference between SEO and PPC. Choose the marketing plan that suits your requirements.

 SEOPPC
Stands for:Search Engine OptimizationPay per Click
Definition:A digital marketing strategy that focuses on optimizing the rank of a website in a search engine. It focuses on getting traffic from free and organic listings.It is an internet marketing strategy whereby the advertisers pay a fee each time their ad is clicked.
Strategy Type:Inbound marekting strategyOutbound marketing strategy
Cost:Free or very low costsPaid
Traffic:Organic traffic over timeImmediate traffic
Range of results :Long term resultsShort term results
Goal:Improve visibilityImprove visibility and sales
Longevity:Ongoing processOne time setup
Types:1. On-site SEO
2. Off-site SEO
1. Search pay per click
2. Social media pay per click
3. Display advertising
4. Retargeting advertising
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Digital Marketing Trends That Cannot Be Overlooked in 2021

Today around 80% of the media content we consume comes from digital media. Therefore, it would not be incorrect to say that the world has transformed into a digital cosmos. The internet has a diverse audience: from young to old, men to women, and rich to poor. Therefore, businesses have found a new platform to target their potential audience: digital marketing.

Digital marketing is the advertising, promotion, and branding of products and services through digital media.

 In simple words, it is the advertising of products or services on the internet. As the internet community is extravagantly increasing year by year, businesses are focusing on expanding their approach to digital media. However, it is also essential for them to oversee the underlying trends. But many inquire what actually are the trends? Before unveiling the digital marketing trends in 2021, let’s briefly overview what a trend is and who is responsible for making it.

Digital Marketing Trends:

According to the literal meaning, the trend is related to fashion or tendency. In digital marketing, the meaning of trend is somehow related to its literal meaning. Digital marketing trends are the changes in the digital marketing landscapes that affect the way marketers should interact with their key audience. The digital marketing landscapes include consumer sentiments and behaviours, marketing techniques, and underlying technologies. These are, in fact, the parameters of digital marketing, which are interwoven and interdependent. For example, technological advancements change consumers’ sentiments, and their behaviour can affect the implication of technology.

The top Digital Marketing trends in 2021 are:

Some of the crucial digital marketing trends in 2021 are artificial intelligence, chatbots, video content, programmatic, influencer, personalization, and content marketing.  It also includes voice and visual search, better analytics, and user-generated content.

1.   Artificial intelligence:

Artificial intelligence is the technology described to computers and machines which can imitate the cognitive attribute otherwise ascribed to humans. In layman language, artificial intelligence is the ability of technology to think and behave like humans in given situations. Many businesses feel the intimidation to incorporate artificial intelligence; however, it is the new way to move forward. In fact, it has almost become pervasive in recent times. Many leading companies like Microsoft and Uber use Knightscope K5 robots. According to one report, the number of organizations using AI was ten per cent in 2015, which increased to 35% by 2019. However, the annual growth of AI is predicted to be 33.2% between 2020 and 2027. The following are the three reasons why businesses need to move to artificial intelligence. Therefore, it is no surprise that most digital marketing trend

  • Business Productivity:

Artificial intelligence can massively lead to business productivity by saving resources like time, energy, and money. An organization can offload its routine tasks to AI technologies and machines, which perform their duties diligently and effectively. In this way, a business can get rid of the daily chaos to meet specific targets. Moreover, these technologies help in making accurate decisions. So, in all ways, artificial intelligence contributes to a business’s productivity.

  • Customer willingness to use AI:

As much as AI helps ease the task of the organizations, it is essential for a better customer experience. Surprisingly, the customers rely on AI to enhance their experience, which is beneficial for the organizations to monitor the customers’ behaviours and receive the required information about them. The team can use this information to make better-informed decisions to convert leads. It can be used to enhance the return of investment(ROI) by marketing techniques.

  • Customer service:

Given that customers do not hesitate to use AI, it can be used strategically for better customer service. Bot and virtual assistants are becoming prevalent for paramount customer service. They help the customers get the answers to their questions quickly, which removes their ambiguities on the one hand and gives them satisfaction on the other.

Businesses can benefit from the AI to:

  • Optimize internal operations.
  • Enhance features, functions, and performance of products.
  • Free up workers by automation to be more creative.
  • Better customer service.
  • Make better decisions.

2.   Chatbots:

The usage of chatbots has become inevitable and will sustain for quite a long in the future. Chatbots are an AI technology that offers instant messaging and communication in real-time. The biggest benefits of chatbots are that they provide 24/7 service and offer instant responses. The reasons why businesses need to have chatbots are:

  • They enhance lead generation and nurturing:

Chatbots offer real-time conversation at different channels. The customers interact with bots to find answers to the queries. The chatbots can qualify the leads by answering their questions quickly, which would be impossible for busy customer service personnel. Guiding them and offering quick answers to the questions can increase the probability of conversion. A mere visitor to your page or website can end up shopping. Then, it helps in nurturing the leads at different stages of the customer cycle. The chatbot flows are designed to propose coupons, discounts, or other offers, making it easy for the users to move ahead in their steps.

 So, the bots can convert the prospects into potential customers and potential customers into loyal customers.

  • Boost Return of Investment(ROI):

Businesses will have to curtail around 30% budget on customer service, as the chatbot alone can deal with a large proportion of customer management. As a result, it can offer a better customer experience at a relatively less cost.

3.   Influencer marketing:

In a world of different strategies of business branding, influencer marketing is all the buzz. Influencer marketing is a kind of social media marketing that incorporates the endorsements of products or services by influencers. Influencers are individuals with a large fan following or are considered experts within their niche. Today, influencer marketing works exceptionally well because the audience’s engagement with the influencers has become direct and indispensable on social media. The rise in influencer marketing grew by leaps and bounds during the pandemic. People were naturally driven to use more social media, which was leveraged by businesses for their benefit. In the future, influencer marketing is expected to grow even more substantially.

 One misconception about influencer marketing is that it collaborates with individuals with lots of followers. Influencer marketing is about reaching out to the individuals who have earned followers by spending time and effort. Such figures have loyal followers, and they devote their trust to them. It does not mean the endorsements via viral sensations who get plenty of followers in no time. Be it fashion, literature, travel, religion, the influencers have a potential impact on their followers. For example, the top fashion blogger is Cole Sprouse, with 35.6 m followers on Instagram. And Murad Osmann is the leading travel influencer with 3.9m followers on Instagram.

4.   Video content:

With the exponential rise in online shopping in 2020 and 2021 due to the pandemic, video content has become an essential marketing element. Showing pictures of products is not enough for the consumers; people want to look at the products closely and as if in real-time. Moreover, the incomplete or vague descriptions of the products create difficulty for the consumer to understand features and aspects. Therefore, adding video content to the marketing strategy can make it easier for the customers to shop. Many latest technologies help in showing the image of the product the way it looks in reality. For example, the 360º view of the product offers a multidimensional view of the product. Making small, creative, and engaging videos can grab the attention of the customers. The gist is that you should add the creation of informative videos that are pleasing to the eyes in your digital marketing strategy. It will tie the consumers and prevent them from sailing away.

One of the examples of best explainer videos is created by European investment bank:

5.   Programmatic Marketing:

There are thousands of digital platforms that people access on a daily basis. Therefore, it is impossible to launch an advertising campaign across all platforms. Therefore, it is important to find suitable media to target the most specific audience. Choosing the best platform to advertise a product or service can be a daunting task, but what if the technology eases this task? Yes, programmatic marketing is the technique of finding the best platform, specific to your audience to advertise.

Programmatic advertising/ marketing refers to using Artificial intelligence to automate ad buying to target a specific audience. Simply, it is a practice of selling and buying digital advertising space. It is a fast and more intelligent alternative to manual advertising. In manual advertising, both publishers and advertisers find it difficult to manage space, and the process is always time-consuming. However, programmatic advertising also requires some of the tasks to be done manually. For example, before it, a few steps like ordering and reporting on ads need to be carried out manually.

6.   Personalization marketing:

In the bulk of automation and robotics, human traits appeal to the customers. After all, they are humans too. Too much automation makes the customers feel that they are auto-generated responses, and there is not an individual at the other end listening to their queries. It makes them feel unheard. Whereas making the customer think that a person is speaking or listening to them offers satisfaction. Therefore, you are guided to personalize all the marketing techniques that include personalizing content, products, and emails. For example, the chatbots must be hybrid which means that they are monitored and controlled by an individual via AI means. It is a win-win situation for both the customer and the business.

7.   Voice and visual search:

Gone are the days when people used to type text in a search engine. Now, they search through voice and sound. Considering this trend in mind, you have to make sure that your web page or website is optimized for visuals and voice. The optimization is essential to become the resource for people searching for visual-activated and voice-activated assistants. Some of the popular voice-activated assistants include Siri, Alexa, Cortana, and Google Home.

Through an optical lens, people can upload the image for searching and get the most specific results. Some visual search engines include Google Lens, Pinterest Lens, CamFind, and Bing Visual search. The voice and visual search trend has massively gained popularity in the last few years; it is prospected to grow at an even more pace in the future.

8.   Better analytics:

Digital marketing is meaningless without metrics. Without getting essential insights and investing in improving analytics, a business is incapable of gaining useful results. While many companies are aware of the importance of analytics, many are still unaware of the quality of analytics that comes from using multiple solutions. Many think that Google Analytics is a complete solution, although it is not. Businesses need a BI solution; a BI solution is a place where companies can collect all of their data and make better decisions for a lifetime instead of short-term goals.

When we say better analytics, it means to measure the performance and KPI. The marketing analytic helps you understand how well your marketing techniques are working. The tracking of key performance indicators(KPIs), most relevant to your business, enables you to identify how well these techniques are aiding the achievement of the business’s goals. They are the quantifiable measurements that are used to gauge the long-term goals of a company. They mainly help in identifying a company’s strategic, financial, and operational achievements.

9.   User-generated content:

In the world of citizen journalism and many other ways of user-led or user-controlled content generation, it is essential to make users a part of the content marketing strategy. User-generated content has become a significant part of content marketing today. It allows users to create content about a product or services of your brand, which can be social media posts, comments, or reviews.

The openness of user-generated content depicts the confidence, transparency, and truthfulness of a brand. Because UGCs are voluntary and are not given any incentives, their true and unbiased comments can shape an image of a brand. Around 92% of consumers trust user-generated content more than advertising, according to Nielsen Consumer Trust Index. Since they are trusted, the brands can enhance the quality of their products and services for more organic and better reviews.

10.  Content Marketing:

Though it is put last in the list, it is one of the top essential elements of digital marketing. No matter what other elements you use, content is the most comprehensive way of eradicating the confusion and answering the users’ questions. It is the direct way of building trust, interacting with customers, generating leads, and increasing the conversion rate. Consistent and high-quality content is the most useful technique that affects the decision-making of the users. The basic reason for the importance of content marketing is that it is appreciated at the consumer’s end. It can generate three times more leads than other marketing techniques and drive a six times more conversion rate than outbound marketing, which includes cold calls and email spams.

Bottom Line: 

Digital marketing is a multifold and technical process. However, knowing what is essential and what is not helps in sailing the boat. With time, the parameters of marketing, especially digital marketing, change. Therefore, it is crucial to keep an eye on them to adapt and optimize specifically. It would not be wrong to say that today, the trends of digital marketing revolve around artificial intelligence and its related arena.

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What are website maintenance costs? – A definitive guide

Many website owners make the critical mistake of not considering the costs associated with the website maintenance to ensure they can run the website efficiently. As a website owner, you could lose out on valuable traffic, leads, and sales if you overlook the website maintenance costs or try to cut costs.

In some cases, you may end up paying a lot more than you could imagine, particularly if costly emergency repairs must be paid because the website was not regularly maintained.

Website maintenance is always cheaper than paying for website repairs, which results in loss of traffic and sales.

 A well-maintained website has several other benefits, including but not limited to – it helps you save money in hosting and storage costs, runs efficiently, provides a great user experience, generates more leads and sales, and ranks higher in search engine results.

In this blog post, we will be breaking down the most significant costs associated with website maintenance. The maintenance costs provided apply to all types of websites regardless of their niche, design, and size.

We have also provided you with strategies on reducing the costs linked to website maintenance and the recommended maintenance checklist to help you stay on the topic of things. While the exact cost of maintaining your website may vary depending on your custom requirements, we have provided an estimate of the average monthly maintenance costs based on our years of experience in managing and maintaining websites.

Costs according to the type of website

The three primary factors determining the website maintenance costs are personnel costs, tool costs, and hosting costs. You can find below the breakdown of the average monthly maintenance costs for different types of websites.

Maintenance costsSmall blogMedium blogLarge blogSmall ecommerceMedium ecommerceEnterprise ecommerce
Domain registration cost$1-$2 monthly$1-$2 monthly$1-$2 monthly$1-$2 monthly$1-$2 monthly$1-$2 monthly
Hosting costs$2-$20 monthly$2-$20 monthly$2-$20 monthly$2-$20 monthly$30-$100 monthly$100-$300 monthly
Website designing costs$0-$10 monthly$0-$20 monthly$0-$50 monthly$0-$10 monthly$0-$100 monthly$100-$300 monthly
Technical website maintenance$0-$10 monthly$0-$20 monthly$0-$30 monthly$0-$10 monthly$0-$10 monthly$100-$300 monthly
Plugin and tools costs$0-$20 monthly$0-$20 monthly$0-$50 monthly$0-$20 monthly$20-$50 monthly$100-$300 monthly
SSL Certificate cost$0 if already included in hosting package or $10/month$0 if already included in hosting package or $10/month$0 if already included in hosting package or $10/month$0 if already included in hosting package or $10/month$0 if already included in hosting package or $10/month$0 if already included in hosting package or $10/month

Small blog website maintenance cost Breakdown

A small blog website with less than 200 visitors per month is usually the least expensive website to maintain. The cost of maintaining a small blog website can range anywhere between $10-$30 per month, depending on your exact. The majority of the cost is paid towards the website domain and hosting.

Since the website owner is responsible for designing the website, writing the content, taking the photographs, and adding and removing any tools, the cost of setting up the website and maintaining is very low.

In most cases, shared hosting packages work perfectly with small blog websites having 100-200 visitors. It is possible to further cut the costs by limiting yourself to free tools, plugins, templates, and copyright-free images. Besides, it wouldn’t make any sense to pay for additional tools or services that you aren’t fully taking advantage of.

 Maintenance costsSmall blog
Domain registration cost$1-$2 monthly
Hosting costs$2-$20 monthly
Website designing costs$0-$10 monthly
Technical website maintenance$0-$10 monthly
Plugin and tools costs$0-$20 monthly
SSL Certificate cost$0 if already included in hosting package or $10/month

Medium blog website maintenance cost

A medium-sized blog website that doesn’t engage in expensive marketing and advertising costs shouldn’t cost you more than $25-$60 per month. Again, the exact website maintenance costs depend on several factors. The maintenance costs of a medium blog website are certainly higher than that for a small blog website primarily because you expect to pay a higher price for the hosting services and any additional paid tools such as website security plugin.

Medium-sized blogs are those that have up to 1000 unique monthly visitors. Content writing and photography costs are usually not very high because either the website creator develops the content or the content is obtained through partnerships with other blogs.

In most cases, the website owner is also responsible for setting up the websites and dealing with technical maintenance issues, so the technical website maintenance doesn’t cost a lot. If technical maintenance expertise is occasionally required, the website owner hires a freelancer on a per-project basis.

The website maintenance costs can be further reduced by limiting yourself to free content, templates, and free marketing initiatives, and through collaboration with other medium-small blog owners.

 Maintenance costsMedium blog
Domain registration cost$1-$2 monthly
Hosting costs$2-$20 monthly
Website designing costs$0-$20 monthly
Technical website maintenance$0-$20 monthly
Plugin and tools costs$0-$20 monthly

Large and growing blog website maintenance cost

A large blog with monthly website traffic between 1000 and 5000 visitors with the website owner determined to increase the monthly traffic is likely to spend a lot more on website maintenance costs than small and medium-sized blog websites.

In most cases, the most considerable expense that the owner of a large blog website has to bear are those incurred towards advertising and marketing campaigns. The monthly costs of a large blog website are high but primarily depend on a budget of the website owner. The costs associated with the hosting, content creation, photography, and freelancer projects increase considerably because the website must entertain a large audience.

Similarly, the maintenance budget must also increase because a large blog will use several plugins and paid tools to satisfy the needs of the visitors. As always, there is a price for success, and large growth-oriented blogs are no different. In short, you can expect to be investing $50-$300 to manage the whole project.

Maintenance costsLarge blog
Domain registration cost$1-$2 monthly
Hosting costs$2-$20 monthly
Website designing costs$0-$50 monthly
Technical website maintenance$0-$30 monthly
Plugin and tools costs$0-$50 monthly

Small ecommerce website maintenance costs

Luckily, a small ecommerce business website that enables the owner to sell products worth up to $50k per year doesn’t cost a lot. You can expect to pay $30-$50 per month to manage and maintain a small ecommerce website.

For example, the Shopify basic plan costs just $29/month and includes almost all the design and functionality tools you would need including but not limited to professional themes, payment gateway setup, SSL certificate, domain, and hosting. The cost will be similar for ecommerce websites managed through free and open source content management systems such as Woocommerce of WordPress.

Maintenance costsSmall ecommerce
Domain registration cost$1-$2 monthly
Hosting costs$2-$20 monthly
Website designing costs$0-$10 monthly
Technical website maintenance$0-$10 monthly
Plugin and tools costs$0-$20 monthly
SSL Certificate cost$0 if already included in hosting package or $10/month

Medium ecommerce website maintenance costs

The cost associated with running and maintaining a medium-sized professional ecommerce website can be anywhere between $80 and $200 depending on the number of unique visitors and the amount of content published on the website. However, if certain additional costs such as a premium theme, custom domain, and photography and video making/editing services are considered, the final cost per month can be a lot higher.

If you are managing a professional ecommerce website that is selling products worth over $100k per year, then in addition to the basics, you might also want to be using paid tools to streamline your business processes.

For example, you may be required to pay extra for reputation management, link building, networking, integrating SMS service, having a tool for bulk order processing. For example, the Shopify standard package, which costs $80/month, includes advanced features such as the cart recovery, discount codes, professional reports, USPS priority mail cubic pricing, and more.  

Maintenance costsMedium ecommerce
Domain registration cost$1-$2 monthly
Hosting costs$30-$100 monthly
Website designing costs$0-$100 monthly
Technical website maintenance$0-$10 monthly
Plugin and tools costs$20-$50 monthly
SSL Certificate cost$0 if already included in hosting package or $10/month

Enterprise ecommerce website maintenance costs

A large enterprise ecommerce website selling over $300k per year will cost between $300-$1000 with the exact cost depending on several factors. One of the critical factors affecting your monthly operating costs will those in personnel costs – how much you are paying to others you have hired to do the work for you.

The marketing and advertising costs for an enterprise ecommerce websites are substantial but mainly depend on the owner’s monthly budget. You may also need to hire a permanent and dedicated search engine optimization expert and a maintenance expert.

As far as the maintenance costs are concerned, the largest contributor will be the monthly hosting cost, even though the advanced hosting packages such as VPS and dedicated hosting package offer several extra features that would enable you to run your website more smoothly and satisfy the needs of a diverse audience.

For example, the Volusion’s business plan for large ecommerce websites costs $300/month but includes several extra features and tools required to run a large scale business such as an advanced report builder and third party shipping rates. You can also expect to pay more in security costs to make sure you stay on top of things.

Maintenance costsEnterprise ecommerce
Domain registration cost$1-$2 monthly
Hosting costs$100-$300 monthly
Website designing costs$100-$300 monthly
Technical website maintenance$100-$300 monthly
Plugin and tools costs$100-$300 monthly
SSL Certificate cost$0 if already included in hosting package or $10/month

Disadvantages of not maintaining your website

The most notable drawbacks of not maintaining your website are;

  • You can expect to face several costlier problems in the long run
  • Outdated website design means that the website visitors will eventually turn to more user-friendly and better-designed competitor websites.
  • Losing rankings in search engines
  • Obsolete content will increase the bounce rate
  • Outdated code can lead to a broken website – which is the last thing you want after years of hard work.

Website maintenance checklist

The majority of your website maintenance costs will from recurring services and subscriptions. However, to ensure your website runs perfectly and smoothly, there are a few steps that you must take. You can find below our website maintenance checklist, which was developed to enable website owners to keep track of their website maintenance tasks.

How to reduce your website maintenance cost?

According to Kevin Flower of Vlusion, “while the initial setup cost of your website is a one-time concern, it’s the ongoing maintenance costs that will add up over time. To cut maintenance costs for your website, start by identifying what recurring costs you’re paying on your site (both annual and monthly). Once you’ve got a list of all of your recurring website-related costs, go down the list and ask yourself if they’re 100% necessary. For larger sites, higher maintenance costs are unavoidable, but many smaller blogs and ecommerce sites can get by perfectly fine with free or built-in tools. If you’re  beginning to build your website, use free or low-cost options wherever possible – it’s usually much quicker and easier to upgrade to more expensive and feature-rich tools in the future than it is to downgrade if you’re overpaying.”

If you have a limited budget to work with, it would be best to identify the lastest monthly costs first and try to streamline those processes efficiently. Once you have identified the features, tools and subscriptions you can downsize on, proceed to work out the time and cost required for migration. For example, migrating from one hosting platform to another less expensive service provider could help you to save a considerable amount of money in the long run. Still, you must factor in the cost of hiring a professional to help you with the migration process.

Hiring a firm or an individual for website maintenance

Many website owners and project managers who are managing several websites and projects at the same time struggle with their website maintenance tasks due to time constraints. If you don’t want to do the maintenance work, you can always hire a professional webamaster whose responsibilities will include but not limited to website designing, maintenance and upgrades. However, when hiring a webmaster, it is recommended to list the essential responsibilities and duties you would expect them to manage.

The cost of hiring a full webmaster depends on the nature, complexity and the depth of the responsibilities you will assign to them as well as their professional expertise and experience. However, regardless of who you choose, the right webmaster for you should be trustworthy, honest, capable and reliable. Because you will be giving access to sensitive and confidential information the webmaster, it is vitally important they are not only qualified but honest, so they don’t ruin your years of work.

In general, hiring a website manager for a small website which would need just a few hours of webmaster’s time every month shouldn’t cost you in excess of $100. On the other hand, owners of medium and large scale website will be required to hire a full-time webmaster to manage the website and pay anywhere between $200-$500 per month for full-time services, with the exact cost depending on the job specifications.

Interested in hiring a webmaster to manage your website so you can sit back and relax while your website makes money for you? Get in touch with us to discuss your needs.ffedc8

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What is geofencing? Cost breakdown – A complete guide to geofencing marketing

Geofencing is one of the most popular technologies for mobile devices and it has been available for the last several years. While the geofencing has many benefits, it also has some drawbacks. This post will aim to answer the most commonly asked questions about geofencing including;

  • What is geofencing?
  • What is geofencing used for?
  • How much does geofencing cost?
  • How does it work?
  • When should I be using geofencing?
  • What are the benefits of geofencing?

What is geofencing?

Geofencing is a virtual boundary against a real-world geographic area. For example, a geofence can be created around a specific real-world location on the map such as a store, office etc. As soon as the customer enters the radius of the defined virtual area, they will receive a push notification on their mobile device. There are many ways to connect with your customers through geofencing including security alerts, engagement characteristics, notifications, coupons, and more.

Research studies have revealed that geofencing can increase user engagement by almost three times.

How much does geofencing cost?

So how much exactly geofencing costs? Does it require any hardware installation? Luckily, the set-up doesn’t require any hardware infrastructure, unlike NFC, Wi-Fi and beacons. All you need is a mobile device so there are no costs of initial setup. The only cost that you will need to take care of when using a geofencing is the marketing cost.

The following factors determine the cost of geofencing;

The platform – Geofencing can be integrated into multiple platforms including Google Pay Per Click, Instagram, Facebook, and Snapchat. Integration doesn’t cost extra except in some cases such as Snapchat which charges approximately $5 per 20,000 square feet. It should be noted that the bid price for ads on social media and PPC can be slightly increased when running geotargeted ads.

Tools – If you are using a third-party tool like Koupon Media and GroundTruth for your geofencing campaigns, then you will need to pay the additional cost to use these tools which help businesses target a specific audience and get more people to visit their physical premises.

The number of geofences – The cost of geofencing increases with each geofence you create. You may also want to target your competitors and multiple locations which add to the cost.

The size of your geofences – The size of the virtual radius of the targeted geographic location also affects the cost.

How does geofencing work?

Geofencing technology used mobile network triangulation as well as GPS to identify the user’s mobile device location and proximity in relation to a virtual geofencing area. When the user enters the real-time geographic area with defined virtual boundaries such as store, mall, pit stop, fuel station, etc., they will start to receive push notifications on their mobile device.  

Geofencing has become a popular marketing tool in recent times thanks to the growing number of mobile and social media users. Geofencing can be employed with a range of tactics by a company. Here are some examples to enable you to understand how geofencing technology can benefit your business.

  • Geofencing will enable you to reach nearby potential customers with promotional offers as they pass by – resulting in a definite increase in foot traffic at your store.
  • Uses customer’s location and suggest relevant products and services.
  • Improve visitor engagement during events like seminars, conferences, festivals, business gatherings, and more.
  • Figure out what strategies work best when targeting a specific audience with an ad.
  • Trace and track employees who do fieldwork. The technology is especially useful in the real estate business.
  • Competitive edge by building a virtual geofencing around their position and pushing special promotions so the customers come to you.

What are the benefits of geofencing?

Geofencing can have several benefits for your business including but not limited to the following;

  • It is easy to use and implement
  • It can increase the number of visitors to a specific point such as your store
  • Help you introduce new offers and promotions to your customers
  • The only technology that works perfectly outdoor
  • Offers great return on investment
  • Enables you to create a personalized experience for your audience

Is geofencing the right choice for my business?

Geofencing can be helpful for any type of business. If you wish to increase the walk-in customer traffic in your retail store by pushing special offers, then geofencing can be a great tool for that. Geofencing enables the business to notify their customers of their latest promotions.

Another valid business case is that you want to make sure that people will have Bluetooth turned on to receive beacon proximity campaigns indoors. You can simply create a Geofence campaign that will trigger a notification reminder “Turn on Bluetooth to receive more special offers”. This significantly increases conversion rates for beacon campaigns.

Geofence and Beacons complement each other so that you can use both of them at the same time.

How to get started with geofencing?

Want to take advantage of the geofencing technology? Contact us and we will help you get started.

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