Currently, there are around two billion websites in the world, with approximately 400 million active ones. The massive expansion and rise in power of the internet worldwide depict why businesses use their websites for executing their marketing strategies. Today the internet is a part of our daily lives, and the future belongs to it too, so it has become inevitable for businesses to vote it down. In the last few years, the internet has done some wonders; for example, the foundation of the internet of things(IoT) is a table-turner. And we do not know what more surprises await us in the future.
While the web was steadily becoming a prevalent medium for trade and commerce, 2020 and 2021 have dramatically boosted it due to the pandemic. What is next? In 2022, it is expected that a few trends of 2021 will nurture and pave the path for new advancements.
It is highly imperative for businesses to oversee the changing trends and future innovations to ensure their growth and relevance in the market. Otherwise, failing to keep up with the trends can significantly retard a website’s performance, which is detrimental to a company’s progress.
The top ten web development trends to expect in 2022 are:
1. Progressive Web Apps:
A progressive app is a web app that uses trending web browser APIs (Application programming interfaces) and conventional advanced enhancement strategies to foster a native app-like user experience to cross-platform web applications. It is forecasted as one of the trends that will immensely boost due to its ability to perform almost like a native app while offering a high-quality user experience.
Progressive web apps help the websites to consume less leading time and work offline in apps. It helps in enhancing the better user experience on the website. Many leading websites such as Twitter, Pinterest, and Uber are already using progressive web apps. According to a recent report, about 69% of retail site visits were through smartphones; however, 58% of them made the orders. Therefore, we can say that the importance of the Progressive Web Apps is highly essential in the future, in accordance with the behaviour and attitudes of the potential leads.
These appeal to web developers due to a wide range of benefits that also include a minimum time to create them. On average, a native app takes five to nine months, and progressive web apps take a few months of development. They are also a good option when it comes to development costs.
2. Accelerated Mobile Pages(AMPs):
Smartphones have completely transformed the way we access and consume online information. People rely on their phones for all kinds of online information, whether it is related to social media, news, or availing of products or services. That is why publishers are using mobile apps to reach readers. However, the slow loading times happen to be an obstacle for publishers to reach out to consumers effectively. It is true and tested that every time a web page takes more than five seconds to load, they lose a reader. It is the era of fast and quick services; no one prefers to wait for 1 minute to let a web page load.
Moreover, the control in the hands of the consumers makes it possible for them to switch quickly. Due to this particular reason, accelerated mobile pages are developed. Accelerated Mobile Pages are an open-source initiative of Google that offers developers to create websites with a fast loading time in the mobile browser. When someone clicks on the website or webpage, Google directs them to the cached version of the website.
AMP pages strip down the original website enhancing the loading time. In this way, the users will instantly access the website without spending time on buffering. Accelerated mobile pages were introduced in 2016, and they don’t seem to go anywhere in the future. It can be said that AMP can get more potent in the future, considering the immense rise in access to the internet via smartphones.
3. Artificial Intelligence and Chabot:
When it comes to artificial intelligence, there are lots of speculations and interpretations; for example:
“The development of full artificial intelligence could spell the end of the human race….It would take off on its own and re-design itself at an ever-increasing rate. Humans, who are limited by slow biological evolution, couldn’t compete and would be superseded.”
“Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the web. It would understand exactly what you wanted, and it would give you the right thing. We’re nowhere near doing that now. However, we can get incrementally closer to that, and that is basically what we work on.”
No matter what people think and what changes it may pose to humans and their behaviours, the incredible advancement of artificial intelligence is inevitable. In the future, or specifically 2022, we can say that Artificial intelligence will continue growing by leaps and bounds. It will become a more inclusive part of websites for the facilitation of the publishers and users. Artificial intelligence helps websites in three ways:
- It manages different parts of the website:
Website creation is a complicated task, but it can be eased with the help of AI. AI works by collecting information on the website analytics, product catalogue, and other key elements. After that, it takes the instructions from you to create a unique design.
- Improves customer experience:
Artificial Intelligence improves customer experience as it helps in performing faster operations. The AI-enabled chatbot is one example that assists the users in getting quick answers to their queries. AI-chatbots collect the information and respond with the most specific and relevant response. The use of search through voice or image is one of the crucial elements to improve UX, a.k.a user experience.
- Saves resources:
AI saves the costs, time, and energy to manage the website and respond to every visitor.
4. Single Page Application:
These applications appeal to the developers because they are very easy and cost-effective to develop. Moreover, they consume less space on the server while offering a bulk of information on one page. The developers do not need to write code to render the pages; it does not require a server to begin the development process. As a result, Single Page Applications cater to both the developers and the site visitors. Online consumers prefer a fast and seamless supply of information; therefore, the popularity of the pages will surge in 2022.
5. Motion User Interface(UI):
A good website layout, style, and design is an essential component. Transitions and animation are some advanced and effective techniques to incorporate into a website. They make a website stylish, attractive, and more engaging. Also, they add a moving element to the website, which makes it more personalized. Visual design is essential for websites for two main reasons:
- It engages the customers increasing the conversion rates.
- It helps the users clearly understand and comprehend the processes. This makes it easy for the users who seek information on a website.
Motion UI is a Saas(Software as a service)library for creating UI and animations.
Read some of the facts to understand the significance of the Motion User Interface. It has not been so long since Motion UI emerged as an effective tool. But it has been exponentially rising in importance and significance since then. In the future, too, it will remain a crucial element of web development.
6. Voice search optimization:
Voice search optimization is a process of optimizing your web pages and website so that they appear in the results of the voice searches. It is a prime opportunity for websites to invest in optimizing their web pages for voice search because the future of the technology belongs to AI. It is high time for the websites to work on it as users do the searches through voice.
The idea of voice search began with smartphones, but it has tremendously become an inclusive part of smart speakers and voice assistants. Stats tell us that with time, the voice assistants will become smarter and that they will replace the traditional way of searching. According to one research, voice-based shopping will grow to $40 billion by 2022.
Today, people prefer to ask their questions directly from the search engine instead of spending time on writing. For example, the popular voice search summons is: “Okay, Google” and “Alexa.”
7. Serverless applications and architecture:
It involves managing server infrastructure when it comes to hosting an application on the internet. It means that a server is managed for running an application. However, serverless architecture is a way to develop and run applications without managing infrastructure. How is that possible? A question might have just sprung in your mind. The brief answer is that the application runs on a server, but AWS(Amazon web services) manages it. It runs completely on cloud technology that allows users to run code for any application with no administration. The serverless technology helps in reducing system overloading, data loss, and deployment costs. Amazon, Microsoft, and Google all use and offer serverless architecture.
The more we are orienting towards making technology a personal element, the more we need to ensure security. We use internet-connected devices to carry out daily operations like a smart camera that oversees what goes inside our house, and we use apps to transfer money. In such a scenario, our data is prone to hacking. Therefore, website development has seen some changes to ensure the security and protection of the company’s data and information. Website development has shifted towards application-based MFA like Patch management, Google Authenticator, and Security Operations Centres. According to some forecasts, the cybersecurity market will generate more than $300 billion by 2024. The development of the GDPR(General Data Protection Regulation) private policy is yet another major web development. GDPR compliance checklist includes strict regulations related to data security.
9. Automation Testing:
Automation testing is a software testing technique for testing and comparing the actual outcomes with expected outcomes. It uses automated software tools to execute test steps, hence its name. On the other hand, manual testing is a test performed by a human, which is time and energy taking. Also, manual testing is tricky and complicated as you have to be extra careful and focused while carrying out assessments.
Automation testing has many advantages, like it covers all aspects, shows transparency in assessments, and indicates a technical problem. Additionally, it offers the best results at a low cost as this process reduces deployment costs.
10. Blockchain technology:
Blockchain technology is a method of storing data in a way that it is impossible to hack, modify, or leak. While block refers to digital pieces of information, the chain is the public database where the blocks are stored. Blockchain technology is a decentralized record that contains a bulk of information about transactions. Blockchain technology offers high security; therefore is one of the choices of leading companies as IBM and Samsung.
Therefore, blockchain technology offers robust security and speeds up the exchange of information cost-effectively. Today, many leading companies like Samsung and IBM are using blockchain technology.
Web development trends in 2022 will focus on enhancing the user experience while keeping it simple for developers. Some of the top trends that are likely to become prevalent in 2022 are progressive web apps, accelerated mobile pages, Artificial intelligence, voice search optimization, and many more.