Logos are a great way to brand your business. They are easy to create, look professional and work well on social media platforms to bring your brand into the spotlight.
However, choosing the right colors for a logo makes a lot of difference. Some businesses prefer to use bright and appealing colors, while others choose soft and subtle colors to make their logo stand out.
In case you are planning on creating a logo, but are not sure what colors to use, here is a guide to help you.
Different Colors And Their Examples
Blue is associated with trust, peace, order, and loyalty. As one of the most vibrant colors, it is often associated with trust, peace, order, and loyalty.
However, using a very calming shade of blue helps people feel uplifted and relaxed, resembling the calm waves of the water. Brands like Nike use different shades of blue to make their logo stand out from the crowd.
Moreover, Blue is a popular choice in colors for logos because of its wide range of uses across different industries. Whether you are a clothing brand or part of the automobile industry, blue works well for a myriad of industries and audiences.
Red is a color of passion, love, anger, and excitement. It resembles a myriad of signs, from blood, fire, and energy to many others. When it comes to logos, red can be used for multiple purposes. Whether you’ve got to evoke positive emotions and build perceptions or grab the attention of your viewers, red should be the perfect option with logos for you.
According to psychology, red makes you feel strong and brave – which is why it’s widely used in food-chain industries.
Another popular belief also considers red as the color of danger. Red stop signs are used all over the world to indicate dangerous situations like fire hazards or power lines. This is because red stimulates adrenaline production, causing an increase in heart rate. Many businesses use this to their advantage in Marketing. By incorporating red color into logos, brands trigger curiosity among people to find exclusive products at low prices.
Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, and success.
Compared to other bright colors, the orange color is subtle and exhibits warm feelings that represent enthusiasm, fascination, happiness, creativity, and attraction. This color is also used to symbolize success or achievement in many industries including business, technology, sports teams, and many others.
However, orange color has been associated with youthfulness and also produces a positive vibe among people, like the blossoming spring after dry winter.
Some also believe orange is a color of creativity, success, and determination, making it an excellent choice for logos with these themes in mind.
As a high-energy color, yellow evokes happiness, joy, and optimism. It’s the color of sunshine and is often used to attract attention. It is also the color of caution, intellect, and beauty.
Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility.
As a soothing color, green is a popular color choice for logos associated with environmental industries. Some of the best green logo design examples depict plants or trees in their natural state or growth! A lot of brands also associate color with springtime to represent new beginnings throughout all seasons of life.
Green also represents hope for both personal growth and community improvement. In most cases, it brings everything together in one place, so there is no need for conflict between individuals or groups – but it promotes unity.
Purple combines the stability of Blue and the energy of red. The color is associated with royalty and symbolizes power, nobility, luxury, and ambition.
As a bright and vibrant color, purple works great at inspiring creativity in people who are ambitious or have high goals.
Artists also think of purple as a color of imagination and creativity, as well.
This is why Logos using the color Purple are often unique and creative. Although it’s a simple color, purple can still breathe life in any common logo for a sense of luxury.
Brown represents nature and earthiness. It is a very versatile color and can be used in many different ways. Color is often associated with the earth, nature, and the fall season. In ancient times, people used to observe brown as a symbol of harvest time—and even food!
Brown is a neutral color that does no’t stand out on its own much like black or white. However, it still has its place in design because of its extensive use by designers to add depth to their work without overpowering other elements or colors nearby.
Brown also represents reliability and dependability. It’s a color that is associated with the earth and is often used in association with food, being seen as wholesome, healthy, and natural.
Black symbolizes power and elegance. The color black has many connotations, but the most common use is to symbolize the absence of color. As one of the most sought-after colors, black represents formality, sophistication, dignity, and mystery, as well as being a good choice for a corporate logo. It also works well when there is text on your logo as it contrasts well with white or colored text.
Black is the king of colors, which can symbolize luxury, authority, or power. In a corporate logo, black shows sophistication and elegance but does not work well with text because it’s harder to read against white backgrounds.
Gray stands for maturity and responsibility. As a neutral color, brands often use gray in their logos to represent sophistication, maturity, and responsibility.
However, it’s also one of the most trustworthy colors on earth. If you’re trying to create a logo that turns visitors into loyal customers, gray might be your best bet!
While it is not typically used as the main color in logos, it can be an effective supporting element. The use of gray helps create a balance between the other colors in your logo design and can also help create a unique identity for your brand.
Use of Color Principle To Decide The Best Logo Color
If you have never heard of the “color principle,” it’s high time to learn about this important psychological rule. According to this, different colors evoke different emotions in people. This means strategically choosing the best colors to use in your brand’s logo design can help you create strong feelings for your target consumers. However, color is also an essential element when it comes to communicating a message or telling a story about your brand.
Therefore, most construction companies use bright colors like blue and purple to show that their business is capable of building anything. In short, using resembling colors helps customers identify brands easily and understand what it stands for.
Moreover, the use of color in logos is also an important consideration to set your brand apart from the competition.
8 reasons logos are important
1. They hold impactful meaning
Logos can be more powerful when you know what each color means. When you know the meaning of each color, you can create a logo that complements your business and convey the brand message. For example, if a logo has the color red, it’s supposed to ignite fierceness, curiosity, and excitement.
If you’re creating a logo with Blue as the main color, chances are that your logo will pop out and be dominant over other colors. As a result, the audience who will see your logo is likely to mix different ideas and feel connected with the brand.
A rule of thumb is to choose only one color at a time to prevent confusion among your viewers.
2. Affect emotions
The art of choosing the best logo colors is widely regarded as a science. Though getting lost in the details can be very easy, you must stick to your goal and create a logo that resonates with your audience. However, the key to creating a successful logo is understanding how colors affect people’s emotions when they see them on-screen.
3. Sign of identification
For many, the first thing they see when looking at a brand is its logo. It is a sign of identification and a friendly way to make your customers remember your brand among hundreds of others. However, there are a few things you can do to make sure your logo stands out.
Make sure it is memorable: The key to making a good logo is making it easy for people to recognize and remember. If possible, use colors with similar meanings (red means danger; blue means trust). If not possible, choose one color that represents all three characteristics listed above in this article—a slogan could work here too!
Make it unique: When choosing colors for your company’s logo, make sure each color has its distinct meaning within the context of the business itself so others won’t have trouble understanding what type of service/product/etc.
Add natural identifiers: When it comes to logos, colors are reduced to their emotional, cultural, and psychological components and become identifiers that we associate with brands.
4. Powerful marketing communication tool
Color is, without a doubt, one of the most powerful tools in marketing communication to attract eyeballs to your logo or product by changing its color. The use of color in logos is not limited only to branding purposes but also an incredible way to convey meaning through different shades of grey (or black). Colors can make or break your design. Not only do they help you communicate your brand’s message and vision to the customers, but they also differentiate your brand from others.
5. Create A Unique Identity
Colors in logos also play an integral role in creating a unique identity for your business. A good example is McDonald’s, which uses red as its primary color but has yellow, orange, and green featured prominently in the logo. To create memorable logos, it’s best if they use similar shades across all elements of their branding strategy.
6. Connect emotionally
Each color is linked with a set of feelings which makes it essential to factor in the impact they will leave on your customers. They have an emotional association that can be used as a guide for how you want to portray your brand.
Red is associated with passion, power, and love. Blue is associated with trust, loyalty, and peace. Yellow is associated with happiness, optimism, and energy. Green represents growth and harmony, while orange signifies creativity and playfulness in the workplace environment.
However, it is important to choose colors that are unique yet memorable. If you are all set to choose colors for your logo, mix& match primary and secondary colors with each other to create something unique.
For this reason, you can look for color palettes that match the theme and make your logo stick out.
7. Excellent source of communication
A logo is not merely a symbol of your brand but also an excellent means of communication with your target audience.
As a general rule of thumb, create a logo that is simple, eye-catching, and memorable. With the help of your logo, you want to get across a message that reflects the brand as quickly as possible.
8. Communicate your brand’s message
When it comes to choosing the right colors for your brand, there are a few things you need to keep in mind. First, use colors that represent your brand’s personality and vision.
For example, if you’re creating a B2B company that sells products online, use red or orange as its primary color because these two hues are bolder than any other shades.
Another factor is whether the particular shade would print well on paper (or screen) material. For further assurance, you can check how well each one looks under different lighting conditions before making final decisions about which ones should go into production first.”
Long story short, logos are an excellent way to promote your business and express yourself as a separate entity. There are hundreds and thousands of brands that use the power of logos on social media platforms like Facebook and Twitter.
That is all for this article. From the best color logo tips to a few examples of logos that use colors to communicate their brand’s messages, we covered nearly everything here. We hope this article has helped you understand how important colors are for your logo design and the tried,tested tips to choose the right ones for your company.
Subscribe to our newsletter
Stay up to date with the latest industry news and insights from our experts.
Do you want to build an award-winning digital campaign?
Coming up with a logo design can take hours of work, research, and practice. Thinking about a logo design can be an overwhelming task, but with the right planning and research, you can come up with a winning solution.
Speak to the Experts - The Top IT Development & Digital Marketing Agency.
Getting in contact with our specialists in simple. All you need to do is fill out the form below and a member of our team will contact you to learn more about your business and goals. We aim to respond to your inquiries within 24 hours.