Bing Display Advertising

A Trusted Bing Display Advertising Company
Bing

After the massive success of Google Ads, Bing Display ads are the new bandwagon with a total ad span of $7.8 billion spent on Microsoft advertising. Since 2016, Microsoft, aka Bing display ads, has experienced a whopping spike of 35% with budget-friendly yet effective pay-per-click advertising.

Not only have Bing ads changed the advertising game but also transformed the traditional way of bringing website traffic. Unlike Google, such ads mostly steal traffic from web pages, online auctions, ad placements, and other high-ticket traffic sources.

At Cognizantt, our Bing Display ads specialists churn off and place bids on the best high-volume keywords to get the top placement on Google.

Whether you’re a recently launched start-up or a large enterprise running for years, choosing the right advertising channel for your business is as important as anything else.

Bing display advertising offers a pool of PPC options to businesses of all sizes and mediums. Therefore, our Bing display ads specialists break down every step to help you make the most of Microsoft advertising.

Although smaller than Google, Bing accounts for about 1/3rd of the search engine volume for the sale of products, services, software, and much more.

Using the potential of Bing display ads, we help you reach customers with a multichannel offering and grab the highest quality media at the lowest price possible.

SEO Experts

Why is Bing Display Advertising Important?

Brand-surface Environment

Accessing premium quality ads is no less than a blessing for businesses struggling to bring traffic to a trusted environment.
At Cognizantt, not only do we segment the ads based on relevancy, competition, and ad performance. However, we also curate the best content experience in a brand-safe environment.
Not only to a small community, but Bing display ads are also visible to audiences all over the world on a global scale.
As a result, Microsoft dramatically enhances the buying process by helping users decide how and where they want to buy.
In a premium programmatic market with thousands of competitive businesses emerging every year, our Bing display ads have got your back. Moreover, our specialists also bring world-class partnerships and direct deal offerings so that you can connect with global audiences at scale.

Types of Advertising

Needless to say, Microsoft advertising is one of the most diversified types of advertising. In-display ads, the viewer has a multitude of options to choose from. From text and design to colour and shape, our Bing display ads specialists make sure to portray the best high-quality display ads to your potential customers.

Some of the common types we cover here include app install ads, expanded text ads, dynamic search ads, Microsoft advertising aka Bing smart search

Microsoft audience ads
Product ads
Responsive search ads.

Whichever ad type you choose, we fulfill all your ad goals, from targeting a specific audience to driving traffic to increasing revenue.

Transparency

Without a speck of doubt, Cognizantt is one of the most secure Bing Display ads agency. Here, all your personal information will be kept safe and free from third-party interference. At Cognizantt, our team of experts never disclose your close details with other search partners. This means all the traffic we bring is 100% secure and comes from original and credible sources.
To bring conversions at a higher rate, our Bing display ad experts create quality, creative and catchy post-click landing pages. Not only does this help us transfer traffic from one page to the other, but it also brings more clicks to the table. For businesses that want to be top of mind with a large audience to buy, Bing display ads should be the perfect option for you. Not only does it streamline your PPC strategy, but it also fills the gap and loopholes in your ad campaign. Whether you want to boost positioning, opt into less competition or find a search engine that doesn’t cost a fortune to bring clicks, conversions, and impressions, Bing is the ideal fit for you.

Increasing CTR

Statistics say that more than 87% of internet users are visual learners, which creates incredible opportunities for the success of Bing ads. While increasing reach and improving conversions, our ads specialists also set the bar high by increasing the CTR of Bing Ads.
As per the observations, e-commerce shopping ads on Bing perform better because of the search verticals. Because of this, we directly target high ticket prospects to engage more and more with your products and services, resulting in sales.
By actual means, Bing has already conquered more than half of the search engines and continues to do so. As of now, 34% of the desktop search engine market is accountable to Bing, highlighting its rapid growth.
To stand out from the 5.4 billion monthly searches conducted on Bing every month, our ad specialists are just the right fit for you.

Granular Targeting

Have you ever heard of granular targeting? As one of the best Bing Display Ad agency UK, we use a proven strategy of granular targeting to personalize the campaign at different levels. From network and location to goal, we schedule the ads on the best active times and different time zones, even at the group level.
From iOS to Android, we target all types of users, regardless of the device they use, which helps us understand the audiences better. From pricing, free trials, and content downloads to site link extensions, we offer a bevy of useful features, so the paid search ads always hit the mark when it comes to catching the user’s attention.

Display URL

Unlike Google, Bing brings an audience from all three widely known and used search engines, which are Bing, Yahoo, and AOL. With the help of display URLs, our Bing ad experts display URLs underneath every ad headline to make sure the ad gets maximum visibility.
Next comes the description text. Not only do we excel at creating quality Bing display ads, but we also maximise our creativity. With a helpful SEO keyword research tool, writing and optimising Bing headlines as per the search intent has become easier than before.

Cost-friendly Advertising

Not only in volume, but Bing display ads are also the most compromising option in terms of cost.
Did you know? Bing, as a growing search engine, spends around 20-35% of its AdWords campaign with an average CPC of $7.99. Due to low CPC, ad campaigns in Bing require a fair amount of time to bring conversions or generate sales. Keeping this in mind, our Bing Display ads expert segments the best advertising strategies for you, depending on the CPC.

Convert Faster and Better

Needless to say, advertising on Bing is pretty cheaper and converts better, resulting in active shopping and immediate purchasing decisions.
Whether you need immediate conversions for your location-specific business or to spread brand awareness for more lead generation, Cognizantt is the perfect help you need.
To help you find the sweet spot, our Bing display ads specialists take care of everything. From tracking performance, analysing, and making amendments, we take charge of everything.
Variety of ads

PPC Audit Tools & Software We Use

Our PPC audit service experts use a variety of tools such as Ahrefs, SEMRUSH, ScreamingFrog, Google Analytics, and Google Console to analyse the results of your PPC ad campaign

Take Your Sales Sky High with PPC Marketing
A pay-per-click audit service to help you uncover hidden gaps and achieve excellent click-through rate and conversion rate.
Build an award-winning SEO campaign

Cognizantt’s PPC Services

Knowledge for You to Reinvent Your Business

Stay One Step Ahead of Your Competitors

Gloria jeans

How to come up with a logo design

Coming up with a logo design can take hours of work, research, and practice. Thinking about a logo design can be an overwhelming task, but with the right planning and research, you can come up with a winning solution.

syfy

Logo Colorways (Color combinations)

The choice of colors can make or break the overall look of your logo. Mark Zuckerberg chose the blue color for Facebook due to color blindness.

Logo Examples By Colors

Logos are a great way to brand your business. They are easy to create, look professional and work well on social media platforms to bring your brand into the spotlight. 

We are here to help you!

Advice form Cognizantt Experts

1 Do Bing ads offer a Direct call to action?

Yes, they do. With the help of call-only ads, you can easily have your interested prospects get on a call with you and sell a wider range of your products and services.

2 Are Bing ads as responsive as Google ads?

There’s a basic and clear line of difference between Bing ads and Google display ads. Although both are the fastest growing search engines, Bing is less responsive and requires a good chunk of time to closely match search queries while improving overall ad campaign performance.

 

3 Can I personalise my Bing ad campaigns?

Personalisation is another attractive benefit of Bing ads as it not only offers extended reach to a larger audience. However, it also personalises the ad results based on demographics, competition, lower CPC, ROI, and other essential factors.

4 Are display ads different from search ads?

Yes, they do. As the name says, Bing display ads are in the form of visually-appealing banners that instantly hook the audience. In contrast, Bing search ads are general text recommendations for users actively shopping or looking for a particular product or service on the search engine.

5 How do you create a Bing display ad campaign?

At Cognizantt, our highly skilled team of ad experts creates high-quality, attractive, and easy to comprehend display ad campaigns by following a specific set of rules.

  • First, we create campaigns and set the campaign goal.
  • Next, we choose the type of ads we want to run.
  • Now is the time to fill in the required information, adjust the settings and set a daily budget for running the ads.
  • Once done, we can now create an ad group where we can choose audience settings and make sure they’re responsive and visible to the viewer.
  • Lastly, we enter payment details, run ads, and regularly track their performance to make necessary improvements.

Take the First Step!

Speak to the Experts – The Top IT Development & Digital Marketing Agency.

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