Google Display Advertising

Generate high-quality leads with paid search advertising to skyrocket your sales
Google

What is Google Display Advertising?

Google display advertising, also known as Paid Search or PPC, is a form of online advertising that allows you to show your ads in front of your targeted buyers. By optimising your business for Google display ads, there is more than a good chance for your ads to appear at the top of the search results page above all your competitors. That’s the power of Google display advertising.
Generally, there are two types of Google Ads: text ads and display ads. With text ads, you can choose from three formats: standard text ads, which are simple, while expanded text ads come with additional features like callouts, site links, and product extensions.
When it comes to Google display advertising, you can’t trust any new or false advertising agency and invest in search marketing. To prevent you from making this mistake, the Google display advertising agency should be your first choice to achieve high-quality results. At Cognizantt, we know what it takes to build and maintain successful Google display ads campaigns that do wonders for you. Over the years, we’ve developed a team of ads experienced in all aspects of advertising on Google. Dedicated to your success, we work tirelessly to ensure that your campaign is optimised for maximum results.
Unlike other Google display advertising agencies that make false promises, we concentrate on delivering top-line growth and revenue with increased impressions. Not only this, our agency provides search assistance from A to Z, including paid media, paid search/shopping, paid social, Amazon, and programmatic advertising.

SEO Experts

Why is Google display advertising Important?

Inorganic marketing, Google Search advertising is an incredible paid advertising way to reach potential customers. Not only once or twice, but it helps you display your products and services every time your ideal customer search for a related query. In short, running these ads helps you get in front of customers and be the first one to solve their problems with your product or service. The best part of such ads is that they are relevant and likely grab the user’s attention.

01

Control your cost

With Google campaign ads from us, we give you complete control over overspending your money and choosing from the different campaign styles. As a professional Google display advertising agency in the UK, we offer you the flexibility to choose your budget depending on your marketing approach and divide your spending by month, day, or ad. Even better, we make sure that Google only charges if someone clicks on your ad. This means we are equally invested in the success of your ad so that you can grab the highest position of your campaign success.
Google Ads puts control of your sponsored ad campaign in your hands, providing you with complete financial control. This partnership provides an incredible opportunity for businesses to optimise the Google Display Ads and make it work for them.
On top of all, our paid advertising professionals can walk you through the Google Ads campaign and craft the ideal package for you.

02

Increase your brand’s visibility

Although Google Display Ads are commonly linked with driving clicks and revenue, a great ad can do more for your business. According to research, businesses consider increasing brand recognition a top marketing objective, and Google Display Ads may help you create your brand identity and promote awareness.
At Cognizantt, we help you build trust with current and potential customers to strengthen your brand name, personality, and reputation. The earlier you build good relations with your customer, the easier it gets for you to bring your ads to the light.
Whether you’re an e-commerce store or an individual start-up, our PPC professionals will assist you in setting up Google display advertising at any time. Not only this, but our certified Google Ads PPC specialists also assist you in increasing brand awareness and traffic by doing in-depth PPC audits. This way, we ensure that your products reach the right target audience and are properly optimised.

03

Determine your success

With so much hype for Google Ads, this type of advertising has incredible tracking capabilities. Moreover, we also help you track if someone clicks on your ad and then purchases a product or subscribes to your email.
For paid ad campaign success, accurate Google Ads engagement measurement is essential, and we help you do that at the convenience of your smartwatch. With special techniques, you can easily track what went well and the clicks on your CTA to improve your ad performance.
As a professional Google display advertising agency UK, we help you determine your success by measuring the performance of your campaigns. This way, our PPC experts give you a clear picture of how well each campaign is doing and what it’s costing you. Our team will help you set goals and develop strategies to achieve them using our expertise in paid search advertising.

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As a world-class social media auditing agency, we’re experts in social media advertising to help you with all areas of marketing. Using the latest social media management tools, channels, and strategies to track performance, we leave no stone unturned in your business growth.

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From tracking your social media metrics, building an impressive strategy, and segmenting your audience to monitoring your social media success, we help you connect with everyone on social media.
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We are here to help you!

Advice form Cognizantt Experts

1 Why should I advertise on Google?

Google is a global and trustworthy name in search and digital advertising. About 90 per cent of internet searches are made through Google, which urges the need for Google display advertising. With businesses getting advanced, grabbing the top spot on Google is no walk in the park. However, that’s not the only benefit of Google display ads; there are tens of more. If you genuinely want to appear in search results, writing blogs and articles isn’t enough only, but you need other solid advertising strategies to look forward to.
Our advertising agencies help you make the most of our Google display ads and attract potential customers. From managing to display ads to tracking results, we take care of everything to help you reach more and more people in places online.

2 How much does Google display advertising cost?

Google Search Ads have a cost-per-click (CPC) pricing model, which means advertisers are only charged when someone clicks on their ad. Not only does this make us the perfect fit for your business, but also a true friend to take care of all your advertising hassles. The amount charged per click is based on the competitiveness of your keyword. More competitive keywords tend to have higher CPCs because more advertisers bid on them. For this reason, our PPC display ads specialists find the best competitive keywords for you to rank on top of Google.

3 How does Google display advertising work?

When someone searches for something on Google (like “SEO Services”), your ad will appear at the top of the organic results. Your ad text will be based on what someone searched for, and your website content will be displayed as an answer to their query. This is called “contextual targeting.” The more relevant your ad text is to the search query, the better it will perform. As one of the best Google display ads agencies, we churn off the best strategies to help you take your business to the next level.

4 What's the difference between Google Search Ads and AdWords?

Google Search Ads is an extension of AdWords that allows advertisers to show their ads on Google’s desktop and mobile search results pages. It’s designed for businesses looking to reach consumers directly in response to specific queries or searches, rather than broad audiences across multiple websites. Therefore, our paid advertising specialists use Google Search Ads as part of a larger paid search strategy or a standalone paid search channel to achieve the milestones.

5 How effective is Google display advertising for businesses?

Google display advertising company provides the best option for small businesses and large companies trying to increase their brand awareness. At Cognizantt, we target specific audiences to promote their products and services, drive traffic to their websites, generate leads, and convert them into sales. By creating a high-quality campaign, we promise you to expand your brand reach and attract a Google audience without asking you for a fortune.

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