Graphic Design

The psychology of colors to increase website conversions

You understand your targeted customers really well. You know what they like. You know how to navigate from one page to another to maximize the conversions. You conduct keyword research to identify the best keywords for conversion on your website. You structure your pages and posts in a way that addresses the user search intent.

You have complex applications built by your developers to improve sales, record sales, and build a useful clientele base. But there is one additional step that can help you enhance your conversions: choosing an effective color scheme for your website.

Choosing a color combination isn’t simply strictly about your branding or what colors are the most attractive. It’s bigger than that. Your choice to proceed with any color combination should be based on the psychology of your customers and the potential impact the colors can have on their buying decisions.

Various studies, including one conducted by Neil Patel, show that correct colors for your call to action buttons can dramatically increase the conversion rate. Even minor changes in colors can improve your success rate, while your overall color combination improves your website’s aesthetics.

Let’s dig deep into the use of colors and how the right colors can improve the overall user experience on your website.

The psychology of colors

Color psychology is a branch of the broader area of behavioral psychology. Essentially, it is a measure of how colors affect human behavior and responses.

Your choice of colors for the call to action buttons, pop-ups, links, quotes, headings and text can have a substantial effect on how your customers respond to your messages. Understanding the color psychology of your customers will require you to dig deep into their mindset.

For example, not everyone will respond to the blue color the same way, which means that your decision to go ahead with a particular color combination may or may not bring about the required results.

This doesn’t mean that you cannot completely overlook the significance of colors towards branding and conversion because several undeniable facts of color psychology are proven to work.

Considering your visitors take milliseconds to form their buying decision based on your website’s visuals, you would want to make sure that your chosen color scheme is robust and attractive enough to evoke and uplift moods.

Regardless of the industry, you are operating in, make sure to spend sufficient time developing the perfect color scheme for every part of your website. Still, choosing a color combination for any website or application is an imperfect art, and you cannot guarantee results despite your best efforts.

Continue reading to make color psychology work in your favor.

The myths about color psychology

While not many scientific studies have been undertaken on the color psychology, there is substantial evidence available from consumer research. For example, several research studies, including the one published by Neil Patel confirm that there is indeed a relationship between color psychology and buying behavior. This means that choosing the correct color theme can improve your conversions and profitability.

However, there isn’t a universal formula that can guarantee to affect the consumer buying behavior positively. The choice of colors largely depends on the industry, demographics of the audience, cultural and religious beliefs, and advertising objectives.

You will find some proclaimed gurus suggesting that the same color will give the desired results without considering the factors affecting the consumers’ buying behavior. But this is not how it works. Consider taking the trial and error approach to be sure of the color combination that will work for each specific website or campaign.  

Where to apply the color psychology?

The significance of colors is emphasized throughout the sales and marking cycle. Whether you are developing a website, designing packaging for your projects, designing the cover of your book, creating a software or simply designing your business cards: colors play a key role in influencing the consumer mood and behavior.

The following are the website elements you must keep in mind when choosing the color scheme for your website:

  • Pop ups
  • Buttons
  • Backgrounds
  • Borders
  • Headline type
  • Hero graphics
  • Logos
  • Branding
  • Video
  • Product design
  • Cover photos
  • Social media posts
  • Email templates
  • Menu bars
  • Landing pages

The significance of color psychology

Color psychology helps you promote your product or service and enables you to communicate value. Brand value is of critical importance for any business. Selection of the correct color combination for branding purposes will result in the following benefits.

Lead generation and customer retention

With the right color scheme for your website, you can get more sales leads, boost email sign-up rates, and improve the customer retention rate. An inspiring selection of colors can tempt people to share your brand with their friends and family.

Making a lasting impression

A careful selection of colors for your website can have a solid first impression on first time visitors while fostering the existing clientele.

Clarity of vision

Your band vision and design can get a real boost upon intelligent use of colors for the various elements of website. Considering the ever-increasing competition on the internet, it is vitally important that your brand speaks the language your target audience speaks, or your product or service will get lost in the sea of competition.

Psychology experts believe that there is a deep connection between color psychology and memories and experiences. This means that if someone had a pleasant experience while wearing a blue shirt, eating a meal on a yellow plate, or driving a yellow car, then the yellow color will active their memory.

Want to increase your website traffic by improving the color scheme? At Cognizantt, we are determined to help you grow your business online. Are you ready to take the step of faith?

Use of colors to enhance conversions

Choosing a color scheme for a website or any other product can be a daunting challenge because it is not straightforward. There are multiple ways of going about the color selection process. Each approach is likely to disagree with another. But in general, the color choices of men and women seem to have some really obvious differences.

According to one research study, women prefer the lighter shades of blue, green, purple and red while men choose the darker tones of the same colors.

Many other studies also claim that women are most comfortable with blues, greens, and purples. Orange and red colors are used to trigger positivity and action.

Colors that are known to improve conversions include green, blue, orange, red, and black. On the other hand, the role of gender in today’s society seems to have evolved, which means gender isn’t as binary as it was in the past. So a color combination that appeals to one gender over another may not be a perfect choice. 

Use the blue color for trust-building

Many studies have revealed the use of blue color is strongly linked to trust-building. You will find educational institutions and financial organizations use blue. University of Oxford, University of West Scotland, PayPal, Bank of America, Visa, and many more are using blue in their website color scheme. While each variant of blue suggests something different, they all symbolize:

  • Loyalty
  • Honesty
  • Trust
  • Security
  • Reliability
  • Validity

These are the typical characteristics we seek in an educational or financial institution. While blue seems to be a universal color and looks great in all tones and shades, it may not be the best choice for food packaging material. Again, not all research studies agree with this idea.

Yellow signals cautiousness

The yellow color signals caution. You will find yellow heavily used in traffic signals, warning signs, wet floor signs, parking signs, and more. While yellow is primarily used to show signs, it is also known to emit joy, positivity and warmth.

Various shades of yellow are used for different purposes, even though they all aim to inspire confidence, joy, happiness, fun, recreation, and creativity. For example, the bright yellow color in the call-to-actions on a website seeks to grab the readers’ attention and instil curiosity in them.

Green for environment-friendly and green products

Over the last few years, we have seen the rise of the organic food and eco-friendly products industry. You might have noticed that almost all websites operating within these two niches use green the green color because green is associated with the environment, nature and the outdoors.

Many companies are using green color for product packaging as well so people would see their products as eco-friendly and healthy. Green should be the obvious choice for you if your website sells a product or service related to the environment, outdoors, or nature.

Black and gold equal luxury and class

Black and gold are almost always associated with luxury, elegance, and high-ticked items. Although many experts write off the importance of black for a website, it is frequently used by retailers of jewelery and other luxury items. 

In color psychology, black signifies prestige, power and authority. This shows why brands like Rolls Royce, LOREAL, NIKE and Chanel use black color for branding.

Use of bright colors for improving click-through-rate

Did you know that using bright colors on your website, particularly for the call-to-actions, can dramatically improve your CTAs. While note everyone will agree to this argument presented by various research studies, you will notice many successful brands using bright colors, such as red, blue, green and orange, for CTAs. For example, Amazon uses orange to enhance CTAs.

But, it is not only about the individual color but also the complete color combination and color contrast you choose keeping in mind the needs of your audience and your brand’s vision.

The white color psychology

Almost all websites have sections that are pure white because it enhances the appearance and reduces clutter. You should use white if:

  • You want a minimalistic and simple design
  • You need white spaces to add contrast, and for typography

You may choose to use warm shades of white, such as off-whites like ivory if the pure white color doesn’t inspire you.

Tips to make the most of color psychology

If you are looking to update the colors of your website or another IT application, you may not need to start everything from scratch. It may not be possible for you to change the colors of all the website elements, but you can still improve the colors of various elements, such as the email template or the popup. Here are some tips you can consider when implementing color psychology into your sales and marketing cycle.

  • Avoid color overload – Using too many colors can cause confusion for the visitors and decrease the CTAs.
  • Color psychology is a designer’s issue, and so make sure to have your designer’s input when implementing any color changes. Let them dictate the best colors for your project.
  • Test different colors. Try a range of color scheme variation so you can be sure about the one that works for your brand.
  • Use psychologically appropriate colors to complement the existing color
  • Always be prepared to change the colors if the current color scheme is not bringing about the required CTAs.

Conclusion

Many web admins undermine the importance and potential of color psychology for their websites. Having a suitable color scheme and color contrast can strengthen your marketing and branding efforts.

While it is important to have your designer’s recommendation when implementing any color changes, it is equally essential for the webmaster to participate in the process. Don’t leave the decision entirely down to your designer.

Only you know what your audience like and what colors they are more likely to interact with positively. For example, if the issue you are looking to solve is low conversions, you would want to use brighter and more specific shades like orange, yellow, and red.

Finally, it is essential to realize that changing colors on your website doesn’t guarantee the desired results. Each visitor responds to the same color differently.

Are you looking to implement color psychology into your website marketing plan? Cognizantt designer can suggest the best color scheme for your project after carefully analyzing your industry, competitors and strengths.

"Structure
Uncategorized

How to structure and organize your PPC keywords

Your Adwords campaign starts with keyword research. But simply creating a list of targeted keywords may not be enough.

If you are looking to work out how to structure and organize keywords for your PPC campaign, this article will help you.

Once you have collected the keywords data, you will need to classify them into a more targeted group of keywords based on the search intent.

adwordsgroups 1

Make sure your ad keywords groups are tight and relevant to your product or service. Adjust your keyword groups based on the search intent level to measure your campaign’s performance easily. Create specific and relevant ads and landing pages for the different keyword groups to achieve the best possible results.

Understanding the search intent for your keywords is of critical importance at this stage. See how the search intent changes from broad keywords to more specific and narrow keywords that express users’ intent to purchase.

longtail 1

For example, a broad keyword, such as “tractor” doesn’t have the required purchase intent for a company that sells tractor parts. In contrast, a more specific phrase like “private electric tractor” has far greater purchase intent.

The above process flowchart shows the change in the search intent from informational to transaction based on the keyword groups.

Remember this when categorizing your keywords into groups for your ad campaigns.

Include negative keywords in your first PPC campaign

It is highly likely that you will not hit your conversion targets if you overlook the importance of search intent when creating an ad campaign.

Some keywords may be tempting because of their higher search volume, but if they lack transaction intent, then you may end up with a very poor click-through rate.

negativekeyword 1

As explained by Neil Patel in his guide on PPC, the above example demonstrates that the grouped keywords target an audience that might be interested in training and running shoes. However, keywords such as “sneakers” and “high top sneakers” are not relevant to the target demographic. These visitors are very likely to exit the landing page because their search intent will not be fulfilled.

Some keywords may have far different user intent and can invite clicks with an immediate bounce that won’t turn into a conversion.

It could also lead to ad impressions that result in no clicks.

Both can weaken the quality score of your ad, which negatively impacts your ad placement and cost per click.

To prevent this, flag any keywords that may attract the wrong audience as negative keywords. This will keep your ad from displaying if those keywords are used.

If you are looking for a company that can help you with keyword research for your PPC campaign, then look no further than Cognizantt. Over the last few years, we have helped many businesses generate more leads and more sales with our award-winning PPC management services.

"Influencer
Uncategorized

10 influencer marketing strategies that will help move the needle

Creating a Shopify store is one thing. But getting people to it is another. Unless you get enough traffic to your online store, you will not see any tangible results. So if you are still looking for ways to promote the Shopify store or get affiliates, you came to the right place. In this article, you’ll learn one of the most powerful ways to promote your business. It is called influencer marketing. 

So if you ever find yourself asking ‘how do I promote my Shopify store?’, you can take a look at Drum Set Lab and Hunting Bow Lab and find out how they used influencer marketing to promote their business. In this article, you’ll learn ten powerful strategies to do that. 

Focus on Creating Relationships First

An influencer is just like any other person. Beyond the online persona and the likes, he or she is still a person who responds better if you have taken the time to get to know them. So if you want to stand out from all the offers that influencers are receiving daily, you’ll want to take the time to get to know them first. Come from a place of help and watch as they open up more to you. 

Be Omnipresent

A technique that I have found as I have worked with influencers over the years is the technique of omnipresence. You can remind them of your presence by being active in all of their social channels. More than their website, you should also respond to their social posts and even go out of your way to talk to them. This will make it easier for them to remember you. 

Give Them Some Freebies

A strategy that has worked for influencers since the time it became famous is the freebie method. An eCommerce website owner offers to give the influencer a freebie in exchange for a review. But if you want to increase your chances of getting a review, it will help if you don’t oblige them to do it. Just send your freebie out of the good will and give them the freedom to review it in their own time. 

Study their Habits

As mentioned, you can stand out more from the other brands that chase influencers if you take the time to get to know them. It will help if you will study their habits. For example, you cannot send meat items to vegan influencers. It will help if you know them and their interests before you ask them to promote your products. 

Create an Exclusive Referral Program

If you want to be a little creative, you can create an exclusive referral program with software. Making a referral program is easy with software. You can set the reward and fire it up. From there, it will be ready to go. You need to make it exclusive. It should not be a general referral program for your business. Instead, it should be made to target the influencer’s followers specifically. If you do it this way, you’ll have better chances of being successful. 

Create a Multi-Influencer Campaign

One of the best things about influencer marketing is that it doesn’t always have to be exclusive. You can ask several influencers in one niche to promote you. Once you do this tactic, your promotions will have a better impact, for you have several influencers promoting you at the same time. 

Invite Them to an Offline Event

Another way you can get to know an influencer is to invite them to an offline event. You can have a conference or a simple meetup. It doesn’t even need to be fancy. It can even be a simple dinner. The event’s goal should be to get to know the influencers and promote your products at the same time. 

The great thing about offline events is you get to meet the influencer face-to-face. You will get to really know them along with their behavior and preferences. 

Release Exclusive Product Versions

Influencers love exclusive product versions, for it gives them something to share with their followers. You can release an exclusive product versions for influencers, and they will be more than happy to review these products for you. You can also sell it exclusively for influencers before releasing it for public purchase. The influencers will undoubtedly appreciate the exclusive access. 

Create Products Named After Them

You can also collaborate on products, and it will make the product more memorable. When you do this, the influencer will be more than happy to promote you, for you have considered their brand when you crafted your product. For this tactic to work, you have to ensure that the influencer you are targeting is in the same or related niche to your business. It will make it easier for you to create related products for your business. 

Create a Discount Code in their Name

A common strategy that you may have seen several times online is a discount code named after an influencer. It works because all the influencers need to share the code with his followers and get associated with your brand in the process. You can also combine this with your referral program for better effect. You can add the discount code as the reward for the exclusive referral program. 

As you can see, there are so many ways to reach out to influencers and get them to say yes to your offer. But it is ultimately about choosing the right influencers to promote your business. It is the reason why big brands are willing to pay vast amounts of money to get a particular endorser for their company. It is all because of the impact of influencers on their target market. 

You may notice that I focused a lot on eCommerce in this article. But influencer marketing can work for a variety of niches. It is not just for Shopify or eCommerce websites. You can also use it to promote different services, one-item sites, and software. The success of your campaign will ultimately depend on how well you chose your influencers. So choose them with care.  

"Instagram
Uncategorized

How much do Instagram ads cost?

The cost of an Instagram ad depends on a range of factors including but not limited to CPC or cost-per-click, CPM, or cost-per-impressions. The exact cost per CPM or CPC depends on your targeted audience and the niche of your business. However, the average cost for an Instagram ad usually falls between $0.2 to $3 per click and $6.50 per 1000 impressions.

Keep reading to learn more about the costs associated with Instagram ads and what you can do to save your money. This article will cover the following eight points;

  • The cost of Instagram ads
  • Cost of Instagram ads vs cost of Facebook ads
  • What determines the cost of the Instagram ads
  • Are the Instagram ads worth the cost?
  • How to save money on Instagram ads?
  • Strategies to run cost efficient Instagram ad campaigns
  • How to launch Instagram ads

Over the last few years, Instagram has emerged as one of the leading social media platforms in the world. The majority of the Instagram users are millennials providing great opportunities for businesses to market their products and services to a younger audience. Instagram is owned by Facebook so you can easily create your Instagram ads on Facebook if you find it difficult to use the Instagram app.

So what’s holding you back? Start to generate more sales leads, grow your business and improve your profits by creating ads that grab the attention of the audience on Instagram.

As mentioned previously, it is hard to work out the exact cost to advertise on Instagram but on average business can end up paying between $0.2 to $7.  The bidding model – the CPM or CPC – eventually determines how much you can expect to pay for Instagram ads.

Read on if you are interested to learn more about the costs associated with the Instagram ad campaign. This definitive guide to Instagram ad costs will provide information about the costs of running Instagram ads, the factors contributing to the Instagram ad pricing, the comparison between Facebook ad costs and the Instagram ads costs and much more.

Need assistance from professionals to run your Instagram ad campaigns and to lower the costs of Instagram advertising? Contact cognizantt today to discuss your needs. Why not see for yourself what others businesses like you had to say about the quality and of our services?

We are one of the most trusted Instagram ads service providers in the world. What’s more, is that you can expect to save a considerable amount of money by outsourcing your social media advertising to Cognizantt. Contact us via telecom, email, live chat, or WhatsApp to give your Instagram ads campaign the boost it needs.

The cost of Instagram ads

Again, it’s the bidding model that would eventually determine the cost of Instagram advertising. However, on average a business can expect to be paying between $0.2 to $3 per click for the CPC. On the other hand, CPM or cost-per-impression would cost the advertisers up to $7 per 1000 impressions.

Cost of Instagram ads vs cost of Facebook ads

As we all advertisers know, nothing is bigger than Facebook and Instagram for social media ad campaigns. These two social media platforms dominate the social media advertising market, and so it would make sense to compare these two options to figure out which one is the most cost-effective option for the advertisers in terms of ROI or return-on-investment. The following table provides an approximate comparison of the CPM and CPC costs on Facebook and Instagram.

Advertising PlatformAverage CPCAverage CPM
Facebook$0.2-$3$7
Instagram$0.5-$1$7.5

In addition to the difference in the cost of advertising at the two platforms, it is equally important to understand the demographics at of the two social media networks. Instagram advertising should be the ideal choice if your targeted audience is 20-29 years old. On the other hand, Facebook is popular among all age groups. This means that Instagram may not be most cost effective advertising platform if your targeted audience is 30+ years old.

What determines the cost of the Instagram ads?

There are many factors that contribute to the cost of Instagram advertising. Some of the most notable factors are discussed below:

Competition

The competition is one of the factors influencing the cost of an Instagram ad. You can expect to find a lot of competition if you are trying to target a certain age group on Instagram. There are chances that your competitors are also trying to reach the same group, and this adds to the cost of advertising on Instagram.

Many businesses end up in a bidding war when there are several other businesses targeting the same audience. In a nutshell, you will need to outbid your competitors which results in your CPC and CPC shooting up in order to get to the top position.

Bid Amount

One of the key factors affecting the cost of your Instagram ads is the bid amount, which lets you determine how much you are willing to pay for a lead. Instagram has higher bid amounts as compared to Facebook and other social media platforms so you would want to make sure that you are ready to pay a higher cost per click or impression.

This means that if you have a budget of just $100 and you set your maximum bid amount as $1 then you will be getting a maximum clicks on your ad. Similarly, if you increase your budget to $200 you can expect to have 200 clicks on your ad with the same $1 CPC. On the other hand, if you lower your bid amount to $0.5 then you can expect to get double the clicks for the same budgets.

Both the bid amount and the budget are directly proportional to each other, and they both combine to contribute to the overall cost of an Instagram ad.

Ad relevancy score

What many advertisers fail to realize is that ad relevancy score largely affects the performance and cost of your Instagram ad. Ads that have high relevancy score are considered to be relevant by Instagram in relation to those the ad is shown to.

All social media networks including Instagram want to make sure that they are showing the right type of ad to their audience. If your ad fails to engage the audience, Instagram will give a low relevancy score to it.

If people engage with your ad, the relevancy score will improve. Their reactions to your ad such as liking, commenting, clicking and sharing can send strong positive signals to Instagram that your ad is engaging and relevant.

On the flip slide, if your ad is not interesting enough and if it is not being shown to the right audience, there are chances that they will hide the ad which will cause your ad to perform poorly.

Both Instagram and Facebook prefer ads with high relevancy scores and place them high in the placements. A high relevancy score will also improve your chances of meeting your bid amount targets and eventually result in more sales for you.

Audience reaction rates

The performance of your Instagram ad is also influenced by the audience response rates. Essentially, the audience reaction rate is the likelihood of the people responding to our ad based on the results obtained by Instagram. All social media networks including Instagram want to make sure that paid ads should engage the audience.

For example, if a large number of people like, comment, share and click on your ad, then these reactions will send all the right signals to Instagram about your ad. So, the cost of Instagram advertising to some extend is determined by the estimated audience reaction rates too.

Other factors affecting the cost of your Instagram ad

There are many other factors that could contribute towards the overall cost an Instagram ad including but not limited to the type of audience you are targeting, day of the week and time of the day the ad is shown to the people, demographics, and holidays and events. Each of these factors are briefly discussed below:

Your audience: The audience you are trying to reach on Instagram could influence your CPM and CPC. For example, if you are target market is other businesses then you can expect to be paying a higher CPM and CPC because there are fewer businesses on Instagram than people. On the other hand, several markets such as Apparel and tech accessories are more expensive because of the high competition in those industries. 

Time: There are times of the day when people are more likely to engage with your ad. Typically, it has been observed that users interact with ads more on the weekends and in the evenings. So what does this mean for you? You can expect to be paying a higher CPM and a higher CPC for your ad on weekdays.

Demographics: This is another important factor that shouldn’t be overlooked by the advertisers. In some industries such as the apparel, the female gender is more likely to interact with the ad, and so Instagram will charge you a higher CPC when targeting the female audiences.

Holidays and events: The competition is stiff during holidays and festive seasons such as during the Christmas or Eid. More companies are competition to reach the same audience during the holidays to generate more sales leads, adding to the cost of advertising on Instagram.

Are the Instagram ads worth the cost?

The simple answer to this question is “Yes”. On the other hand, there are multiple factors that would eventually determine whether your ad is a success or failure and whether or not it is giving you satisfactory returns on investment. Here are some reasons to choose Instagram advertising for your business:

High conversion rates through Instagram advertising

You can achieve high conversion rates on Instagram by satisfying the advertising requirement and following the best practices. When compared to other social media networks, Instagram does provide the best conversion rate @ 1.10%. On the other hand, you can expect a conversion rate in the range of 0.5% and 0.75% on Pinterest and Twitter respectively.

Still, the conversion rate on Instagram to some extent is also dependent on the quality and content of your ad campaign. Advertisers typically must develop and optimize their campaigns to achieve the best possible results.

Great engagement with Instagram ads

Compared to other social media advertising networks, Instagram provides the most impressive engagement rates. According to WEB FX, the rate of reaction on Instagram is at least ten times higher than on Facebook.

The higher the engagement on your posts on Instagram, the better the results of your advertising campaigns will. Instagram is the most popular social media network among advertisers and businesses because it gives you great reach so you can target the right audience with your ad every time and convince the users to buy your products or services.

Orders with higher values

Another reason why Instagram is the best social media advertising platform out there is the fact that you can expect to generate sales with higher order values on Instagram as compared to Facebook. A study conducted by Shopify revealed that the average order value on Instagram is in the range of $65 as compared to its counterpart Facebook where the average order value is around $50. Another important information to keep in mind is that Facebook CPM and CPC is higher than Instagram.

Advanced targeting and a higher return

Just like Facebook, the advertisers have advanced targeting features on Instagram. You can select your audience based on their location, interest, demographics, and more. The more precise and relevant your targeted users are, the higher the return from your ads will be. For example, if you are selling a football, you could target an audience specifically interested in football rather than targeting everyone interested in sports.

A high click through rate

When it comes to click through rates, no social media platform provides more impressive results than Instagram. Although you can split your ad budget between multiple social networks, with Instagram delivering the best performance, it wouldn’t be unwise to dedicate your complete ad budget to Instagram advertising.

According to fortune, for example, the CTR on Instagram is at least 2 times greater than other social networking websites.

So yes, Instagram ads are worth it.

Tips to keep the cost of Instagram ads low

As an advertiser on social media platforms, it is vitally important to figure out the factors that could help you to lower the cost of your advertising campaigns. Here are some tips to help you lower your Instagram ad costs and get the best possible return on your investment.

Automatic bidding

For those of you who are new to Instagram advertising, you should consider using automatic bidding for your ad campaigns. Automatic bidding enables you to get the lowest possible bid for your campaign.

This is especially useful for advertisers who don’t have any data from their previous ad campaigns so they could be unsure about what would be the ideal CPC. Instagram will choose the best bid amount for your when select the automatic bidding option.

This feature of Instagram ads also help you avoid overbidding on an ad and bid more than you should actually do. With automatic bidding, Instagram choose the right bidding amount for you until you have sufficient data to drive your ad campaign and further reduce the costs.

Precision targeting

Precision targeting enables advertisers to reach people who will be most likely to be interested in their products and services. To obtain the best possible results from your Instagram ad campaign, it is recommended to target people who have shown interest in products and services similar to yours on Instagram.

Instagram targeting allows you to target people based on the following information;

Behaviors: You can target specific people based on their navigational history on your website.

Interests: Instagram knows where the interests of different users lie based on their interactions and engagements on social media. Whether you wish to target to sports lovers or tech geeks, you can do so by targeting people with specific interests.

Demographics: This information lets you generate leads by targeting people of specific race, age and gender.

Location: You might be running your ad campaign for a small local business. If that is the case, then having the ability to target people living in a certain location can do wonders for your advertising campaign results.

Lookalike audiences: Once Instagram has collected sufficient data about the type of people more likely to be interested in what you are offering; you can target more similar people by creating the lookalike audiences.

Custom audiences: These audiences are created by importing information of your customers to Instagram ad manager tool. This unique data including but not limited email addresses can help you target people who had already shown interest in your products or services in the past.

Precision targeting is vitally important for businesses to reach out to more people likely to be interested in their products and services. This means more leads and ultimately more sales for your business. You can also expect to see an improvement in your conversion rates through precision targeting.

Campaign goal setting

This is perhaps the most fundamental aspects of any Instagram advertising campaign. Before you can launch your campaign, you will need to set goals for it. Having a clear goal will help you stay focused on what you are trying to achieve and also track the results obtained.

The three goals available in the Instagram ad manager tool are briefly discussed below;

Conversion: Most businesses are eager to get people to use their services, download the app or buy their products by setting their campaign goals to conversion. However, to make your campaign successful with this goal, you will need to make sure that your ad copy if highly relevant and compel people to take actions.

Consideration: You may be looking to simply educate the audience about a certain idea or concept. If this is your goal, then you will need to choose the Consideration goal in the ads manager. For a campaign with the consideration goal to be successful, the ad should be highly engaging so the people’s interests can be converted into real sales.

Awareness: Or you may simple want to improve awareness about your products and services through the Instagram awareness campaign. If you want to reach more people and educate them, then this is the most effective choice.

By setting goals, you will be in more control of your advertising campaign, track results against your objectives and create more relevant and engaging ad copies that would result in more sales for you.

Relevancy of the landing page

Another technique to keep your Instagram ads cost low is to design highly relevant landing pages that would convert the visitors into real buyers. Many advertisers make this critical mistake of sending people to the home page of the website. However, if the content of the homepage doesn’t relate to the information provided in the ad then improving the conversion rate will be a struggle.

When you create an Instagram ad, the creative and ad link should be cohesive.

For example, if you are trying to encourage people to buy key chains, then the ad link should send people to the landing page that displays key chains to choose from. By simply directing them to the homepage or the contact us page of your website which are simply not relevant to your ad, you are misleading your potential customers.

Creating landing pages tailored to your ad content can drastically improve the conversion rate. When people land straight to the product or service they interacted with in their stories or newsfeed, they are more likely to convert. This strategy can significantly reduce your ad costs.

Testing

In most cases, the first ad copy is not the most effective version of your ad. You might want to test your ad and optimize it you lower your Instagram advertising costs. Make sure to test your ad several times to ensure the final ad copy gives you the desired conversions.

How to effectively run Instagram ad campaigns

Instagram ads are paid advertisements that appear in Instagram users’ stories and newsfeeds. Businesses use Instagram paid ads to target people that are likely to be interested in their products or services.

Instagram show ads to people based on their demographics, interests, employment details and more. These ads are meant to be blend in seamlessly to the point where the users cannot even recognize them as ads.

So how do you know if a post on your newsfeed or stories is a paid ad? The first sign of a paid ad is that there will be a word “sponsored” written under the name of the company indicating that it is a paid ad.

The second indication that can help you to figure out if it’s a paid ad is the call-to-action link given just under the ad. The CTA is usually linked to the profile of the company or the website and have phrases such as ‘message us’, ‘learn more’, ‘order now’, ‘shop now’, ‘contact us’, and more.

How to launch Instagram ads?

Ready to start with your Instagram ad campaign?

If you are ready to launch your first Instagram ads campaign, then note that that there three different ways to launch your ads:

  1. Instagram Ads Manager

You can start your Instagram ads campaign with the Instagram Ads Manager which is essentially the Facebook Ads Manager tool. This is the most effective and easiest way to run ads, setting up your campaign goals, make changes to existing ads and track the results.

  • Instagram App

Ads can be created through the Instagram App as well. With the Instagram add you can promote the posts you have already published on your Instagram account. Simply select the post that you wish to promote, click on the promote link, select the audience, your budget and launch the ad. You will be able to view the insights of any post promoted through the Instagram App.

  • Partners

Running short on time? Or simply unable to design a captivating ad copy? Instagram allows you to collaborate with other businesses and influencers on the platform. With Instagram partners, you are working specialists who are recognized by Instagram. They will help you buy ads and launch creative ads if you are short on time or simply lack experience.

Keep your Instagram advertising costs with Cognizantt

Over the last several years, Instagram has emerged as the leading marketing platform for businesses around the world. If you are looking to generate new sales leads at an affordable price, then Instagram has to be the first choice. Once you understand how Instagram advertising works and what it requires of the advertisers, then you can create better and convertible campaigns that eventually result in more sales.

Need a helping hand getting started with your advertising campaign on Insta? Cognizantt is here to help.

We are one of the leading digital marketing agencies in Pakistan specializing in all types of social media marketing services. Whether you need help with developing your first ad copy or managing your campaign based on the insights provided by Instagram, Cognizantt will provide solutions to all your needs. With a team of dedicated social media experts, Cognizantt guarantee that the ad campaign we will create for your business will work.

If you are looking for a company that live up to its promises, then look no further than Cognizantt. Over the last few years, we have helped many businesses generate more leads and more sales.

"Website
Uncategorized

What are website maintenance costs? – A definitive guide

Many website owners make the critical mistake of not considering the costs associated with the website maintenance to ensure they can run the website efficiently. As a website owner, you could lose out on valuable traffic, leads, and sales if you overlook the website maintenance costs or try to cut costs.

In some cases, you may end up paying a lot more than you could imagine, particularly if costly emergency repairs must be paid because the website was not regularly maintained.

Website maintenance is always cheaper than paying for website repairs, which results in loss of traffic and sales.

 A well-maintained website has several other benefits, including but not limited to – it helps you save money in hosting and storage costs, runs efficiently, provides a great user experience, generates more leads and sales, and ranks higher in search engine results.

In this blog post, we will be breaking down the most significant costs associated with website maintenance. The maintenance costs provided apply to all types of websites regardless of their niche, design, and size.

We have also provided you with strategies on reducing the costs linked to website maintenance and the recommended maintenance checklist to help you stay on the topic of things. While the exact cost of maintaining your website may vary depending on your custom requirements, we have provided an estimate of the average monthly maintenance costs based on our years of experience in managing and maintaining websites.

Costs according to the type of website

The three primary factors determining the website maintenance costs are personnel costs, tool costs, and hosting costs. You can find below the breakdown of the average monthly maintenance costs for different types of websites.

Maintenance costsSmall blogMedium blogLarge blogSmall ecommerceMedium ecommerceEnterprise ecommerce
Domain registration cost$1-$2 monthly$1-$2 monthly$1-$2 monthly$1-$2 monthly$1-$2 monthly$1-$2 monthly
Hosting costs$2-$20 monthly$2-$20 monthly$2-$20 monthly$2-$20 monthly$30-$100 monthly$100-$300 monthly
Website designing costs$0-$10 monthly$0-$20 monthly$0-$50 monthly$0-$10 monthly$0-$100 monthly$100-$300 monthly
Technical website maintenance$0-$10 monthly$0-$20 monthly$0-$30 monthly$0-$10 monthly$0-$10 monthly$100-$300 monthly
Plugin and tools costs$0-$20 monthly$0-$20 monthly$0-$50 monthly$0-$20 monthly$20-$50 monthly$100-$300 monthly
SSL Certificate cost$0 if already included in hosting package or $10/month$0 if already included in hosting package or $10/month$0 if already included in hosting package or $10/month$0 if already included in hosting package or $10/month$0 if already included in hosting package or $10/month$0 if already included in hosting package or $10/month

Small blog website maintenance cost Breakdown

A small blog website with less than 200 visitors per month is usually the least expensive website to maintain. The cost of maintaining a small blog website can range anywhere between $10-$30 per month, depending on your exact. The majority of the cost is paid towards the website domain and hosting.

Since the website owner is responsible for designing the website, writing the content, taking the photographs, and adding and removing any tools, the cost of setting up the website and maintaining is very low.

In most cases, shared hosting packages work perfectly with small blog websites having 100-200 visitors. It is possible to further cut the costs by limiting yourself to free tools, plugins, templates, and copyright-free images. Besides, it wouldn’t make any sense to pay for additional tools or services that you aren’t fully taking advantage of.

 Maintenance costsSmall blog
Domain registration cost$1-$2 monthly
Hosting costs$2-$20 monthly
Website designing costs$0-$10 monthly
Technical website maintenance$0-$10 monthly
Plugin and tools costs$0-$20 monthly
SSL Certificate cost$0 if already included in hosting package or $10/month

Medium blog website maintenance cost

A medium-sized blog website that doesn’t engage in expensive marketing and advertising costs shouldn’t cost you more than $25-$60 per month. Again, the exact website maintenance costs depend on several factors. The maintenance costs of a medium blog website are certainly higher than that for a small blog website primarily because you expect to pay a higher price for the hosting services and any additional paid tools such as website security plugin.

Medium-sized blogs are those that have up to 1000 unique monthly visitors. Content writing and photography costs are usually not very high because either the website creator develops the content or the content is obtained through partnerships with other blogs.

In most cases, the website owner is also responsible for setting up the websites and dealing with technical maintenance issues, so the technical website maintenance doesn’t cost a lot. If technical maintenance expertise is occasionally required, the website owner hires a freelancer on a per-project basis.

The website maintenance costs can be further reduced by limiting yourself to free content, templates, and free marketing initiatives, and through collaboration with other medium-small blog owners.

 Maintenance costsMedium blog
Domain registration cost$1-$2 monthly
Hosting costs$2-$20 monthly
Website designing costs$0-$20 monthly
Technical website maintenance$0-$20 monthly
Plugin and tools costs$0-$20 monthly

Large and growing blog website maintenance cost

A large blog with monthly website traffic between 1000 and 5000 visitors with the website owner determined to increase the monthly traffic is likely to spend a lot more on website maintenance costs than small and medium-sized blog websites.

In most cases, the most considerable expense that the owner of a large blog website has to bear are those incurred towards advertising and marketing campaigns. The monthly costs of a large blog website are high but primarily depend on a budget of the website owner. The costs associated with the hosting, content creation, photography, and freelancer projects increase considerably because the website must entertain a large audience.

Similarly, the maintenance budget must also increase because a large blog will use several plugins and paid tools to satisfy the needs of the visitors. As always, there is a price for success, and large growth-oriented blogs are no different. In short, you can expect to be investing $50-$300 to manage the whole project.

Maintenance costsLarge blog
Domain registration cost$1-$2 monthly
Hosting costs$2-$20 monthly
Website designing costs$0-$50 monthly
Technical website maintenance$0-$30 monthly
Plugin and tools costs$0-$50 monthly

Small ecommerce website maintenance costs

Luckily, a small ecommerce business website that enables the owner to sell products worth up to $50k per year doesn’t cost a lot. You can expect to pay $30-$50 per month to manage and maintain a small ecommerce website.

For example, the Shopify basic plan costs just $29/month and includes almost all the design and functionality tools you would need including but not limited to professional themes, payment gateway setup, SSL certificate, domain, and hosting. The cost will be similar for ecommerce websites managed through free and open source content management systems such as Woocommerce of WordPress.

Maintenance costsSmall ecommerce
Domain registration cost$1-$2 monthly
Hosting costs$2-$20 monthly
Website designing costs$0-$10 monthly
Technical website maintenance$0-$10 monthly
Plugin and tools costs$0-$20 monthly
SSL Certificate cost$0 if already included in hosting package or $10/month

Medium ecommerce website maintenance costs

The cost associated with running and maintaining a medium-sized professional ecommerce website can be anywhere between $80 and $200 depending on the number of unique visitors and the amount of content published on the website. However, if certain additional costs such as a premium theme, custom domain, and photography and video making/editing services are considered, the final cost per month can be a lot higher.

If you are managing a professional ecommerce website that is selling products worth over $100k per year, then in addition to the basics, you might also want to be using paid tools to streamline your business processes.

For example, you may be required to pay extra for reputation management, link building, networking, integrating SMS service, having a tool for bulk order processing. For example, the Shopify standard package, which costs $80/month, includes advanced features such as the cart recovery, discount codes, professional reports, USPS priority mail cubic pricing, and more.  

Maintenance costsMedium ecommerce
Domain registration cost$1-$2 monthly
Hosting costs$30-$100 monthly
Website designing costs$0-$100 monthly
Technical website maintenance$0-$10 monthly
Plugin and tools costs$20-$50 monthly
SSL Certificate cost$0 if already included in hosting package or $10/month

Enterprise ecommerce website maintenance costs

A large enterprise ecommerce website selling over $300k per year will cost between $300-$1000 with the exact cost depending on several factors. One of the critical factors affecting your monthly operating costs will those in personnel costs – how much you are paying to others you have hired to do the work for you.

The marketing and advertising costs for an enterprise ecommerce websites are substantial but mainly depend on the owner’s monthly budget. You may also need to hire a permanent and dedicated search engine optimization expert and a maintenance expert.

As far as the maintenance costs are concerned, the largest contributor will be the monthly hosting cost, even though the advanced hosting packages such as VPS and dedicated hosting package offer several extra features that would enable you to run your website more smoothly and satisfy the needs of a diverse audience.

For example, the Volusion’s business plan for large ecommerce websites costs $300/month but includes several extra features and tools required to run a large scale business such as an advanced report builder and third party shipping rates. You can also expect to pay more in security costs to make sure you stay on top of things.

Maintenance costsEnterprise ecommerce
Domain registration cost$1-$2 monthly
Hosting costs$100-$300 monthly
Website designing costs$100-$300 monthly
Technical website maintenance$100-$300 monthly
Plugin and tools costs$100-$300 monthly
SSL Certificate cost$0 if already included in hosting package or $10/month

Disadvantages of not maintaining your website

The most notable drawbacks of not maintaining your website are;

  • You can expect to face several costlier problems in the long run
  • Outdated website design means that the website visitors will eventually turn to more user-friendly and better-designed competitor websites.
  • Losing rankings in search engines
  • Obsolete content will increase the bounce rate
  • Outdated code can lead to a broken website – which is the last thing you want after years of hard work.

Website maintenance checklist

The majority of your website maintenance costs will from recurring services and subscriptions. However, to ensure your website runs perfectly and smoothly, there are a few steps that you must take. You can find below our website maintenance checklist, which was developed to enable website owners to keep track of their website maintenance tasks.

How to reduce your website maintenance cost?

According to Kevin Flower of Vlusion, “while the initial setup cost of your website is a one-time concern, it’s the ongoing maintenance costs that will add up over time. To cut maintenance costs for your website, start by identifying what recurring costs you’re paying on your site (both annual and monthly). Once you’ve got a list of all of your recurring website-related costs, go down the list and ask yourself if they’re 100% necessary. For larger sites, higher maintenance costs are unavoidable, but many smaller blogs and ecommerce sites can get by perfectly fine with free or built-in tools. If you’re  beginning to build your website, use free or low-cost options wherever possible – it’s usually much quicker and easier to upgrade to more expensive and feature-rich tools in the future than it is to downgrade if you’re overpaying.”

If you have a limited budget to work with, it would be best to identify the lastest monthly costs first and try to streamline those processes efficiently. Once you have identified the features, tools and subscriptions you can downsize on, proceed to work out the time and cost required for migration. For example, migrating from one hosting platform to another less expensive service provider could help you to save a considerable amount of money in the long run. Still, you must factor in the cost of hiring a professional to help you with the migration process.

Hiring a firm or an individual for website maintenance

Many website owners and project managers who are managing several websites and projects at the same time struggle with their website maintenance tasks due to time constraints. If you don’t want to do the maintenance work, you can always hire a professional webamaster whose responsibilities will include but not limited to website designing, maintenance and upgrades. However, when hiring a webmaster, it is recommended to list the essential responsibilities and duties you would expect them to manage.

The cost of hiring a full webmaster depends on the nature, complexity and the depth of the responsibilities you will assign to them as well as their professional expertise and experience. However, regardless of who you choose, the right webmaster for you should be trustworthy, honest, capable and reliable. Because you will be giving access to sensitive and confidential information the webmaster, it is vitally important they are not only qualified but honest, so they don’t ruin your years of work.

In general, hiring a website manager for a small website which would need just a few hours of webmaster’s time every month shouldn’t cost you in excess of $100. On the other hand, owners of medium and large scale website will be required to hire a full-time webmaster to manage the website and pay anywhere between $200-$500 per month for full-time services, with the exact cost depending on the job specifications.

Interested in hiring a webmaster to manage your website so you can sit back and relax while your website makes money for you? Get in touch with us to discuss your needs.ffedc8

"What
Uncategorized

What is geofencing? Cost breakdown – A complete guide to geofencing marketing

Geofencing is one of the most popular technologies for mobile devices and it has been available for the last several years. While the geofencing has many benefits, it also has some drawbacks. This post will aim to answer the most commonly asked questions about geofencing including;

  • What is geofencing?
  • What is geofencing used for?
  • How much does geofencing cost?
  • How does it work?
  • When should I be using geofencing?
  • What are the benefits of geofencing?

What is geofencing?

Geofencing is a virtual boundary against a real-world geographic area. For example, a geofence can be created around a specific real-world location on the map such as a store, office etc. As soon as the customer enters the radius of the defined virtual area, they will receive a push notification on their mobile device. There are many ways to connect with your customers through geofencing including security alerts, engagement characteristics, notifications, coupons, and more.

Research studies have revealed that geofencing can increase user engagement by almost three times.

How much does geofencing cost?

So how much exactly geofencing costs? Does it require any hardware installation? Luckily, the set-up doesn’t require any hardware infrastructure, unlike NFC, Wi-Fi and beacons. All you need is a mobile device so there are no costs of initial setup. The only cost that you will need to take care of when using a geofencing is the marketing cost.

The following factors determine the cost of geofencing;

The platform – Geofencing can be integrated into multiple platforms including Google Pay Per Click, Instagram, Facebook, and Snapchat. Integration doesn’t cost extra except in some cases such as Snapchat which charges approximately $5 per 20,000 square feet. It should be noted that the bid price for ads on social media and PPC can be slightly increased when running geotargeted ads.

Tools – If you are using a third-party tool like Koupon Media and GroundTruth for your geofencing campaigns, then you will need to pay the additional cost to use these tools which help businesses target a specific audience and get more people to visit their physical premises.

The number of geofences – The cost of geofencing increases with each geofence you create. You may also want to target your competitors and multiple locations which add to the cost.

The size of your geofences – The size of the virtual radius of the targeted geographic location also affects the cost.

How does geofencing work?

Geofencing technology used mobile network triangulation as well as GPS to identify the user’s mobile device location and proximity in relation to a virtual geofencing area. When the user enters the real-time geographic area with defined virtual boundaries such as store, mall, pit stop, fuel station, etc., they will start to receive push notifications on their mobile device.  

Geofencing has become a popular marketing tool in recent times thanks to the growing number of mobile and social media users. Geofencing can be employed with a range of tactics by a company. Here are some examples to enable you to understand how geofencing technology can benefit your business.

  • Geofencing will enable you to reach nearby potential customers with promotional offers as they pass by – resulting in a definite increase in foot traffic at your store.
  • Uses customer’s location and suggest relevant products and services.
  • Improve visitor engagement during events like seminars, conferences, festivals, business gatherings, and more.
  • Figure out what strategies work best when targeting a specific audience with an ad.
  • Trace and track employees who do fieldwork. The technology is especially useful in the real estate business.
  • Competitive edge by building a virtual geofencing around their position and pushing special promotions so the customers come to you.

What are the benefits of geofencing?

Geofencing can have several benefits for your business including but not limited to the following;

  • It is easy to use and implement
  • It can increase the number of visitors to a specific point such as your store
  • Help you introduce new offers and promotions to your customers
  • The only technology that works perfectly outdoor
  • Offers great return on investment
  • Enables you to create a personalized experience for your audience

Is geofencing the right choice for my business?

Geofencing can be helpful for any type of business. If you wish to increase the walk-in customer traffic in your retail store by pushing special offers, then geofencing can be a great tool for that. Geofencing enables the business to notify their customers of their latest promotions.

Another valid business case is that you want to make sure that people will have Bluetooth turned on to receive beacon proximity campaigns indoors. You can simply create a Geofence campaign that will trigger a notification reminder “Turn on Bluetooth to receive more special offers”. This significantly increases conversion rates for beacon campaigns.

Geofence and Beacons complement each other so that you can use both of them at the same time.

How to get started with geofencing?

Want to take advantage of the geofencing technology? Contact us and we will help you get started.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google
Spotify
Consent to display content from Spotify
Sound Cloud
Consent to display content from Sound
Open chat