Cognizantt SEO Services
What is SEO or Search Engine Optimisation?
Search engine optimization helps companies to enhance their web marketing, while focusing on increasing quality and quantity of your website traffic. This is done by obtaining organic results.
Search engine algorithms also known as ‘spiders’ and ‘crawlers’ are used by search engines to gather information regarding websites and what they are about. This practice influences your search results and the number of visitors your website earns.
How Does SEO Work?
The main aim of SEO is to influence the positioning of your website in accordance with the relevant phrases keywords. This is done through off-page and on-page optimization strategies. These strategies will help increase the ranking of your business with respect to the keywords.
How Can SEO services Affect My Company?
A lot of buyers, today, use internet as their primary source of information, whenever they are looking to purchase any products and services. Search engine optimization assures that your business is searchable for people looking for services and products that are similar to what your business is selling. Building a website is not enough. You need to make sure that visitors are being directed to your website and that convertable traffic is generated.
With the help of search engine optimization, a huge number of audience and web users can be directed to your website. This gives businesses the opportunity to convert visitors to buyers which ultimately leads to revenue generation.
Features of Our SEO Services
With our innovative technologies and versatile skills, we offer the best SEO features to our clients. We help them grow their business effectively and also build their brand in today’s fast paced digital world.
Our team makes sure that a proper website analysis is carried out in order to implement the right SEO strategies. Our planning stage includes detailed planning of the campaign along with on-page, off-page and keyword research elements.
- Our team analyses your existing website to understand the technical aspects. This helps them to identify the limitations of the project. A proper analysis is carried out to gauge the accessibility of a website from a crawler’s perspective. Then, key elements are identified that are preventing the crawler to perform its job accurately.
- Different types of statistical tools are utilized to evaluate the impact of visitors, the loading time of the website and the overall performance of the website. All this is done through the metrics that are deemed to be essential for SEO.
- Our team, then analyzes the broken links, error messages and the error codes. Solutions are then sort to all these issues.
On Page Optimization With Our SEO Services
- With our on-page optimization seo services, business can benefit from content being appropriately indexed, keywords being accurately read by the crawler, H1 and H2 tags being used effectively in order to allow Google and other search engines to rank the website appropriately.
- Link structure and content keyword density are being improved time to time.
- Tests are performed in order to identify issues such as content duplication. Changes are then made in order to achieve high content integrity.
Off Page Optimization With Our SEO Services
- We employ various off-page optimization strategies such as website submission to different social bookmarking communities, online resources and directories. By means of link building and press releases, website relevance and traffic of your website is increased.
Our reports comprise of a comprehensive performance report. It carries detailed analysis of your website across different search engines, link building progress and directory submission efforts.